Jon Helliwell

Supporter Liaison & Disability Access Manager at Sheffield United Football Club and Director of The Ultimate Fan Experience @theultimatefanx

[The Ultimate Fan Experience @theultimatefanx]

It’s Feedback Friday! ⭐

Take a look at some of the feedback we received following a recent visit.

If this sounds like something your club or sporting organisation could benefit from, we’d love to hear from you.

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

A fantastic first visit ‘up North’ last month to round off the 25/26 Premier League Season ⚫️⚪️

If your clubs looking to get ahead of the game with your Fan Experience for the upcoming season following last weeks 26/27 fixture release, we’d love to hear from you!

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

NEW partnership weekend has arrived!

Who can guess where we’re off to this weekend for our latest club’s first visit? 👀

Winner gets a free TUFE hoodie!

We can’t wait for this one..

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

At The Ultimate Fan Experience, we support organisations in delivering exceptional matchday and non-matchday experiences for their fans.

Earlier this season, we had the opportunity to visit Southampton Football Club ahead of a matchday to explore their new ‘Level 1’ offering.

It’s an outstanding facility where every detail has been carefully considered; from seamless activity booking and food ordering, to the quality of staff interactions and matchday specific packages. The result is a premium experience that elevates both matchdays and non-matchdays, and increases year-round engagement.

A brilliant addition to Southampton’s Fan Experience, and one that supporters will enjoy for many seasons to come.

If you’re looking to enhance any aspect of your fan or customer experience, we’d love to hear from you.

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

Turning Every Touchpoint Into Impact

While results on the pitch can’t be guaranteed, the fan experience can. At The Ultimate Fan Experience, we help clubs take control of every touchpoint, from ticket purchasing and online information finding, to matchday entertainment and post-match engagement.

If you’re ready to elevate both the matchday and non-matchday fan experience, get in touch today to start your game plan.

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

In today’s dynamic sporting landscape, organisations are increasingly recognising the importance of enhancing the Fan Experience across both Matchdays and Non-Matchdays.

This focus is vital for attracting and retaining supporters, ensuring engagement today and for future generations. Sporting events are no longer defined solely by the 80-minute rugby match, or a fast-paced Basketball game. Fans now expect experiences and services that engage, support, and excite them, before, during, and after each event – and in everything in between.

“A matchday is so much more than just a 90-minute game of football” and that is where The Ultimate Fan Experience comes in to play. We are experts in our field of elevating your offering, and are keen to work with you in order to enhance your overall supporter engagement and matchday/venue visitor experience.

If this is something that your sports club or venue could benefit from, please get in touch with us.

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

Are you doing enough to turn young supporters into lifelong fans?

Every club wants its young supporters to leave with memories that last a lifetime, the kind that turn matchday excitement into long-term loyalty.

But how confident are you that you’re delivering the very best experience for your younger fans?

If there are areas where you feel you could add more value or enhance your Fan Experience, it would be great to start a conversation.

We specialise in assessing your current Fan Experience, across both matchdays and non-matchdays, and provide practical recommendations to strengthen your services and initiatives.

Because sometimes, it’s the smallest improvements that make the biggest difference… turning a one-off visit, into a fan for life.

Feel free to drop us a message, or visit our newly updated website to find out more about The Ultimate Fan Experience.

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

From Football Clubs to Basketball Arenas, and Cricket Stadiums to Ice Hockey Rinks, let us help you reach your goal of offering the very best Matchday & Non-Matchday Fan Experience.

Contact the team today to start your conversation!

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

'We would 100% recommend The Ultimate Fan Experience for anyone looking to improve their events/matchdays'.

This was how one club referred to us after a recent assessment, and that's something we aim to achieve with every organisation that we work with. The truth is, we strive to provide authentic advice and support to venues and stadiums, enabling them to offer their fans and visitors an elevated Matchday and Non-Matchday Fan Experience.

If you would like to learn more about our full range of services, you can head over to https://t.co/HhVf4HH8M4 to find out more, or get in touch at [email protected]

If your organisation is hosting a matchday or event this evening, let us know in the comments below ⬇️

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

Everything we do here at The Ultimate Fan Experience is driven by our passion for all sporting clubs and event venues to offer the very best fan and visitor experience.

After an extremely busy few months consulting at various stadiums and organisations, it is with great excitement to announce that we have taken time to also fully update our website. This has also created the perfect opportunity for us to re-introduce you to The Ultimate Fan Experience and our Director @HelliwellJon

Those of you working in a dynamic sporting landscape will already know that organisations are increasingly recognising the importance of enhancing the fan experience, across matchdays and non-matchdays. This focus is vital for attracting and retaining supporters, ensuring engagement in current seasons and for future generations. Sporting events are no longer defined solely by the 90-minute football match or a fast-paced Basketball game. Supporters and visitors now expect and deserve experiences and services that engage, support and excite them before, during and after each visit.

Over the coming weeks we will be sharing lots of engaging updates and news, outlining how we can help your club or venue elevate your fan experience, and we would love you to be part of our journey.

Please head over to our website at https://t.co/HhVf4HHGBC for further information, or reach out for a conversation with Jon at [email protected]

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

We’re hiring - Freelance Social Media Executive (Part-Time) 🚨

The Ultimate Fan Experience is looking for a freelance, part-time social media professional to help us strengthen our online presence.

This role would suit someone who:
• Can plan and create engaging content across relevant social media platforms
• Understands brand tone and professional storytelling
• Has an interest in sport, fans, and live experiences
• Is reliable, proactive, and comfortable working flexibly

You’ll be supporting a growing consultancy that works with clubs and venues to improve both matchday and non-matchday fan experiences.

📩 If you’re interested (or know someone who might be), please get in touch via DM or email:
[email protected]

🌐 https://t.co/l7Ro2jdLje

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

New year, same focus on delivering outstanding fan experience assessments.

Our matchday and non-matchday assessments continue to support clubs in understanding every touchpoint of the supporter journey - from ticket purchasing and information finding, to staffing, facilities, and beyond.

Insight-led, objective, and designed to drive meaningful, measurable improvements.

Get in touch today to arrange your free quote ⬇️

🌐 https://t.co/TEURGDTfuS
✉️ [email protected]

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

And a Happy New Year!

From all at The Ultimate Fan Experience.

We can't wait to work with even more of you in 2026 and beyond.

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

Don’t just take our word for it..

Check out our most recent 5⭐️ Trustpilot review below ⬇️

Get in touch today at [email protected]

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

The Ultimate Logo, for The Ultimate Fan Experience 🤝

At The Ultimate Fan Experience, every detail matters - right down to our logo.

It’s more than just a mark; it represents our shared commitment with clubs and organisations to deliver excellence, collaboration, and improved fan experiences.

🔸‘U’ - Ultimate:
The benchmark we set for every partnership, priding ourselves on the finer details found within our in-depth Fan Experience reports

🔸‘Fan’ - The Core:
The driving force behind everything we do, and why we do it

🔸‘X’ - Experience:
The outcome we create when working together to implement new services and initiatives for your supporters

Because when we collaborate, we’re there to support you along your entire journey, enhancing both the matchday and non-matchday Fan Experience!

#MoreThanJustAMark #MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

Great to have been back at @SouthamptonFC recently for their game against @Boro, in order to assess their Matchday and Non-Matchday Fan Experience.

Our reports are only worthwhile if clubs have a genuine passion, and commitment to improving their Fan Experience, and it’s great to see that Southampton have just that. A wealth of new initiatives implemented following our last visit at the end of last season, and a number of service enhancements made too.

A fantastic club, with some exceptional staff, and we already can’t wait to visit again later in the 25/26 season.

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

⬇️

https://t.co/BwngqCgajy

[Sheffield United Fan Services @SUFCServices]

United, in partnership with national charity @ColostomyUK, is proud to announce that Bramall Lane has officially been recognised as a Stoma-friendly venue, with newly designated toilets to better support fans living with a stoma. 🤝

[The Ultimate Fan Experience @theultimatefanx]

From improved supporter services, to increased revenue and attendances..

Here’s how The Ultimate Fan Experience can help your organisation ⬇️

Get in touch today to arrange your free Fan Experience Assement quote.

#MoreThanJustTheMatch

[The Ultimate Fan Experience @theultimatefanx]

Why choose us? ⬇️

#MoreThanJustTheMatch