Prerona Basu

I make people comment "Claude" on LinkedIn │Head of Content @Gojiberryai

[Prerona Basu @HelloPrerona]

Gojiberry (YC) went from 0 to 4,000+ paying customers in under a year by doing the opposite of what most people recommend.

We only ran one channel at a time. We didn’t add the next one until the current one was clearly working.

0 → 100: Pure outbound.

Cold email + LinkedIn using an early version of our own product. No brand, audience, or content. Just finding people showing intent and starting conversations. Ugly, manual, and it worked.

100 → 250: Reddit.

Educational posts in SaaS subreddits. 10M+ organic views. Traffic quality was mixed, but the volume filled the trial funnel for months. Cost: basically zero.

250 → 750: Content + free blueprints.

LinkedIn, YouTube, motion videos, and giving away our internal systems as free blueprints. Content got the reach. Blueprints built the trust. Founder-led content started compounding here.

750 → 1,500: Partnerships + X.

B2B influencers, sponsored newsletters, X, and a lifetime affiliate program that became a real lever. YC happened around this point and everything accelerated.

1,500+: Paid + hiring.

Meta, Google, influencer agencies, and the first real hires across growth, sales, engg, and product.

Every previous channel still runs. We just never started the next one until the current one was working.

Teams usually try to run 4–5 channels at once and wonder why none of them work.

What’s the one channel you’d actually double down on right now instead of spreading yourself thin?

[Prerona Basu @HelloPrerona]

Grab this free course right now! Just RT and comment "SAAS" for access 🙌🏼

[Romàn @romanbuildsaas]

Gojiberry AI just crossed $5M ARR.

To celebrate, I put together a free course breaking down everything we learned on the journey from $0 to $5M ARR.

No generic startup advice. Just the actual strategies, experiments, mistakes, and growth tactics that moved the needle.

Want the playbook?

RT + comment "SAAS" and I'll send it to you as soon as it's live.

[Prerona Basu @HelloPrerona]

@romanbuildsaas Saas

[Romàn @romanbuildsaas]

You'll read it here first, before the rest of the market catches on.

There's an absolutely insane way to book demos right now. And the conversion rates are through the roof.

It combines two powerful things:

1. Finding high-intent leads and reaching out to them through LinkedIn + email.
2. Creating personalized blueprints at scale.

Here's why this works.

Most of your competitors are sending generic blueprints, reports, or resources to their lead lists.

In enterprise sales, reps have the time to personalize resources for individual prospects.

In SMB and mid-market? Almost never.

And that's where you can create a HUGE competitive advantage.

Thanks to AI, delivering a premium, highly personalized experience to every prospect has never been easier.

Here's exactly how I'd approach it:

1/ Build a list of qualified leads.

You can do this manually or use gojiberry(dot)ai to identify high-intent prospects based on buying signals that indicate they're more likely to convert.

For example, someone following one of your competitors is an intent signal worth acting on.

2/ Make a personalized blueprint part of your outreach offer.

Instead of simply asking for a demo, offer prospects a PERSONALIZED blueprint showing exactly how you could help them achieve [X] using [Y].

3/ Build an incredible resource for your market.

Create a blueprint with customizable sections that can be automatically populated for each prospect.

I built mine in Lovable using a simple interface.

All I have to do is enter a prospect's email address.

It automatically:
- Adds their name throughout the report.
- Uses their company domain to gather relevant business information.
- Personalizes the blueprint based on their company's context.

4/ When someone expresses interest, generate their personalized blueprint in just two clicks.

Then send it straight back as part of your follow-up.

5/ Give prospects an experience your competitors aren't offering.

Instead of receiving yet another generic PDF, they get something that includes their name, their company, and, most importantly, recommendations tailored to THEIR specific situation.

And here's another use case:

You can generate the same type of personalized report after every sales call or whenever someone requests a resource on your website.

Your prospects and customers LOVE that level of attention to detail.

What used to take 20 minutes now takes 2.

Your prospect gets a premium experience. Your sales team barely spends any extra time.

That's the real power of AI in sales.

Welcome to the new era :)

Look at the example below.

I start with an intent signal: someone following one of my competitors.

Then, I send them a personalized blueprint showing exactly how we can help their business.

I've shared an example of what this personalized blueprint looks like in the first comment.

[Prerona Basu @HelloPrerona]

@wesselvk @pierreeliottlal would be very interesting to see how authentic video clones look when we mass personalize them for every single lead

[Prerona Basu @HelloPrerona]

This is the highest-ROI outbound move we’ve seen in 5+ years.

Instead of recording voice notes one by one, do this:

Record your voice once
Pull prospects already showing buying signals
Let AI clone your voice and write a custom message for each one
Send them to everyone

And the demos basically book themselves

Because every message goes to someone already showing intent, every one sounds like you, and the grand total of your effort is about 4 minutes of talking into a mic.

Name any other outreach method that has THIS much potential for THIS less effort.

I'll wait😁

[Prerona Basu @HelloPrerona]

@NitzanZegheye yes @ElevenLabs :)

[Prerona Basu @HelloPrerona]

We found a LinkedIn message format that keeps booking demos.

And this is how we found it:

We analysed thousands of LinkedIn accounts that collectively sent 500,000+ messages through @gojiberryai

We looked for patterns across the strongest-performing campaigns.

One message structure kept appearing among the accounts booking the most demos.

So we turned it into a ready-to-use template.

I’ve shared it in the image👇🏼

Steal it. Test it. Book more demos.

Let me know if it works 👊🏼

[Prerona Basu @HelloPrerona]

Find high-intent leads and reach out with personalised messages at https://t.co/FT3V9ULehw.

Try it free for 7 days.

Reaching out to high-intent leads with personalised messages can drive a 40% connection acceptance rate and a 35%+ reply rate.

The key: reach the right people when they’re already showing interest.

[Prerona Basu @HelloPrerona]

We found a LinkedIn message format that keeps booking demos.

And this is how we found it:

We analysed thousands of LinkedIn accounts that collectively sent 500,000+ messages through @gojiberryai

We looked for patterns across the strongest-performing campaigns.

One message structure kept appearing among the accounts booking the most demos.

So we turned it into a ready-to-use template.

I’ve shared it in the image👇🏼

Steal it. Test it. Book more demos.

Let me know if it works 👊🏼

[Prerona Basu @HelloPrerona]

@Yashtomerhq 🙌

[Prerona Basu @HelloPrerona]

Gojiberry (YC) went from 0 to 4,000+ paying customers in under a year by doing the opposite of what most people recommend.

We only ran one channel at a time. We didn’t add the next one until the current one was clearly working.

0 → 100: Pure outbound.

Cold email + LinkedIn using an early version of our own product. No brand, audience, or content. Just finding people showing intent and starting conversations. Ugly, manual, and it worked.

100 → 250: Reddit.

Educational posts in SaaS subreddits. 10M+ organic views. Traffic quality was mixed, but the volume filled the trial funnel for months. Cost: basically zero.

250 → 750: Content + free blueprints.

LinkedIn, YouTube, motion videos, and giving away our internal systems as free blueprints. Content got the reach. Blueprints built the trust. Founder-led content started compounding here.

750 → 1,500: Partnerships + X.

B2B influencers, sponsored newsletters, X, and a lifetime affiliate program that became a real lever. YC happened around this point and everything accelerated.

1,500+: Paid + hiring.

Meta, Google, influencer agencies, and the first real hires across growth, sales, engg, and product.

Every previous channel still runs. We just never started the next one until the current one was working.

Teams usually try to run 4–5 channels at once and wonder why none of them work.

What’s the one channel you’d actually double down on right now instead of spreading yourself thin?

[Prerona Basu @HelloPrerona]

@vivekn 🙌

[Prerona Basu @HelloPrerona]

@vivavox hahah we knew it was time when outbound became a repeatable system rather than an ongoing experiment

[Prerona Basu @HelloPrerona]

@hi66294029 yeah..it's super easy to fall into the omnichannel trap early on

[Prerona Basu @HelloPrerona]

@WaleedMastery well summarized! Treating each channel as a prerequisite for the next saved us tons of wasted spend.

[Prerona Basu @HelloPrerona]

@Stanllll6o Exactly! Channels are just amplifiers

[Prerona Basu @HelloPrerona]

@vitverb yup...it's the ultimate reality check for product-market messaging

[Prerona Basu @HelloPrerona]

@yaserabbass true. Outbound gives you instant 1:1 feedback on messaging so you know exactly what resonates

[Prerona Basu @HelloPrerona]

@nate_needham When reply rates stabilized and customer objections became sort of predictable, we knew the message was sharp enough for public channels like Reddit

[Prerona Basu @HelloPrerona]

@BalitskiyDenis Thanks Denis! You’d be surprised how many founders are advised to launch Omnichannel on Day 1

[Prerona Basu @HelloPrerona]

@houstonwindle absolutely. predictability > spikes every time