S H U E T I

DIRECTING | RSA FILMS. INQUIRIES: [email protected] or [email protected]

[S H U E T I @HelloShueti]

UP SUMMIT - AI? FILM

[S H U E T I @HelloShueti]

@Glitc_hStudio Thank you :)

[S H U E T I @HelloShueti]

Jaeger-LeCoultre “New” film, no crew, no limits – how AI just changed everything…

[S H U E T I @HelloShueti]

@Diesol Thanks man! Appreciated:)

[S H U E T I @HelloShueti]

@1sigari @woodhaus2 🔥

[S H U E T I @HelloShueti]

@NavLotay @1sigari MJ - https://t.co/zaUkA1kLqF - stable diffusion and patient;)

[S H U E T I @HelloShueti]

UP SUMMIT - AI? FILM

[S H U E T I @HelloShueti]

@PJaccetturo Thank you man 🙏 means a lot.

[S H U E T I @HelloShueti]

and rockets from SpaceX and Boom jets slicing through the sky.

What made it special is that the VO came from him (gotta love voice memo’s), speaking to his son about what the future might look like. It’s heartfelt, honest, and somehow makes all that wild technology feel human.

[S H U E T I @HelloShueti]

The co-founder came to me with this, let’s say very ambitious idea for the second UP Summit film — a bedtime chat about the future that suddenly jumps into Tesla bots pouring OJ, Scout trucks rolling in, Regent seagliders skimming the ocean, Jetson one-person drones lifting off,

[S H U E T I @HelloShueti]

@mxvdxn @ViduAI_official Mantap!

[S H U E T I @HelloShueti]

@c_valenzuelab Love it! Chris please have look at your DM 🙏

[The Dor Brothers @thedorbrothers]

"Mean"

Song: $NOT - Mean ft. Flo Milli

@realDonaldTrump @elonmusk @FearedBuck @ianmiles @TheFigen_ @nelkboys @ishowspeedsui @wallstreetbets @WallStreetMav

[S H U E T I @HelloShueti]

@Salmaaboukarr We should just copy our own work…https://t.co/OK6PA68WB6

[S H U E T I @HelloShueti]

Jaeger-LeCoultre “New” film, no crew, no limits – how AI just changed everything…

[Aze Λlter @AzeAlter]

If we united.
Our potential as a species is limitless.

This, is the Age of Beyond.

[S H U E T I @HelloShueti]

It’s amazing, yet a bit sad. Love being on set but catching waves after some screen time is not that bad either…

[S H U E T I @HelloShueti]

Now, the same Jaeger-LeCoultre ad is reborn with AI. Original studio close-ups by the great DP Thomas Buelens, but the rest? An almost one-man show with AI.

[S H U E T I @HelloShueti]

@jasonzada @secret__level Not often impressed but this one… you nailed it Jason! 🔥 Can’t wait to try it. (Not in the EU yet)

[Cristóbal Valenzuela @c_valenzuelab]

As AI reshapes creative work, many worry it will diminish the artist's role. I think pretty much the opposite. The artist's purpose becomes more vital. As new tools unleash boundless streams of imagery, scripts, sounds, and concepts, the critical human skill shifts from the craft of making each element by hand to the art of selection and refinement: curation. What matters most is taste, judgment, and a guiding vision. The artist's craft is to select what resonates, refine what inspires, and discard what feels hollow. Like a gardener tending a sprawling garden, the human hand chooses which saplings to nurture and which to prune.

Far from making the artist obsolete, this shift places a premium on something distinctly human—taste, perspective, sensitivity. It's the rise of the creative director-producer hybrid: part auteur, part curator, part cultural filter. Creativity is shifting from production to taste-making at scale.