Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.
@Soundsenz Hulle noem dat daar baie Suid-Afrikaners en spesifiek Afrikaners soontoe is. As jy die storie kyk sal jy agterkom dat hy Satanies was. Hiers deel 1
https://t.co/rbyUzBElT5