Erica Kay Henrichsen

Cleveland State Diving
Environmental Studies and Promotional Communications

[CSU Swim & Dive @CSU_SwimDive]

✨The Academic Award✨

🥁 goes to...

@HenrichsenErica

Erica is an amazing human, student, & athlete. She’s the true triple threat!

👏👏👏👏👏👏👏👏👏👏👏👏

[Erica Kay Henrichsen @HenrichsenErica]

@BethThomasPhD Thank you 😊

[CSU Swim & Dive @CSU_SwimDive]

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[Erica Kay Henrichsen @HenrichsenErica]

#CSUCOM447 Intro of me.
🌱
I am a double major in Envir. Studies and Prom Com.
🌊
I am on the diving team.
🤓
I am in the Honor’s College.
💕
In May, those will no longer be true.😢
This was 4 years ago when I went on my first college visit to CSU. Now, I am graduating. Crazy!

[Erica Kay Henrichsen @HenrichsenErica]

@CetinaTylerJ I’m sure every organization could find a Spongebob meme to represent their brand message haha! Interesting read.

[Erica Kay Henrichsen @HenrichsenErica]

#CSUCOM464 This is a useful guide that teaches you how to use your Twitter account metrics and data to its full potential. Do you use Twitter Analytics?
https://t.co/ZCXNEb96IC

[Erica Kay Henrichsen @HenrichsenErica]

@ClaudiaUgb1 I agree! That is a good way to put it; Twitter is very engaging!

[Erica Kay Henrichsen @HenrichsenErica]

#CSUCOM464 Twitter provides organizations a major opportunity for connecting with their audiences. What do you think the best way to leverage this is? I think having an approachable communication style is key!

https://t.co/HVLnqNqKZL

[Erica Kay Henrichsen @HenrichsenErica]

@ClaudiaUgb1 I think utilizing influencers on TikTok would be a good strategy! I also think as long as brands can be creative and fit in on the platform they will be successful.

[Erica Kay Henrichsen @HenrichsenErica]

#CSUCOM464 If your brand targets a younger audience, you are missing out on a huge opportunity if you aren't advertising on TikTok! Do you use TikTok?

https://t.co/Dykau2PnWT

[Erica Kay Henrichsen @HenrichsenErica]

@a_petty26 Yes! Accounts who over post are very annoying and I almost always unfollow them.

[Erica Kay Henrichsen @HenrichsenErica]

#CSUCOM464 This research article summarizes the scholarly research done on Facebook and communication. Super informative. Check it out!

https://t.co/7caK5cP8qT

[Erica Kay Henrichsen @HenrichsenErica]

@a_petty26 LinkedIn is a great tool for building professional connections especially when you use it well!

[Erica Kay Henrichsen @HenrichsenErica]

#CSUCOM464 LinkedIn is made up of professional users; therefore, the expectations for content and communication on the platform are higher. This article gives 7 tips for meeting them. Which techniques do you use? What groups are you a part of?

https://t.co/J2HFtqayNY

[Erica Kay Henrichsen @HenrichsenErica]

@a_petty26 I really like the tip of going behind the scenes as well as sharing your work culture!

[Erica Kay Henrichsen @HenrichsenErica]

#CSUCOM464 This is an interesting read. I was very intrigued by the section outlining the statistics on brands taking a stance on social issues within their Instagram page. 70% of consumers want brands to take a stance. What section jumped out to you?

https://t.co/nWyorCOZFc

[Erica Kay Henrichsen @HenrichsenErica]

@a_petty26 Awesome article, visual content is so effective!

[Erica Kay Henrichsen @HenrichsenErica]

#CSUCOM464 There are three types of infographics: static, interactive, and motion. This article, https://t.co/HEvowbcQ7I, explains all three. I created an example of a simple static infographic below.

[Erica Kay Henrichsen @HenrichsenErica]

@bridget_csu My favorite was “provide true news value.” You need to pitch a story to news reporters that matters to them too, not just you and your organization. Helpful read!