Hero Concept

Creators of the urban-fantasy-themed beat 'em up #MayhemBrawler and #Doughlings titles. Available on #PlayStation, #Xbox, #Steam and #NintendoSwitch.

[TR NintendoBu @nintendobu]

🚨 Türk Yapımı This Is Fine: Maximum Cope Çıktı!

eShop'tan erişilebilir. Yapımcı Hero Concept, 2018'de ilk Türk yapımı Switch oyunu Doughlings Arcade'in de arkasındaki firma. @serkanhero severek takip ediyoruz ❤️

US eShop'ta 18.99$ ve Türkçe desteği var. ✅

[Hero Concept @HeroConcept]

@Clad_Master Hmmm we will take a look at these

[Hero Concept @HeroConcept]

@Nothing_Prsonal @LivingTombstone Dont worry. This is a licensed game. KC Green is involved.

[Hero Concept @HeroConcept]

THIS IS FINE: MAXIMUM COPE is available now!

Special thanks to @LivingTombstone for the trailer music!

Available on Steam, Nintendo Switch, PlayStation 5, PlayStation 4, and Xbox Series X|S.

Step into Question Hound’s collapsing theme park of anxieties and surreal challenges.

[Hero Concept @HeroConcept]

@Juliabarbohrsy @LivingTombstone Yes.

[Hero Concept @HeroConcept]

@sametyapc_ Teşekkürler 💙

[Numskull Games 🕹 @NumskullGames]

This Is Fine: Maximum Cope is OUT NOW!

To celebrate the launch, here's a special video featuring the fantastic Everything is Fine (Remix) by @LivingTombstone. 🎶

Fun fact: band member Rust features in the game as a vendor. See if you can find him when you play!

🔊Volume up! 👇

[Serkan Özay @serkanhero]

Yeni oyunumuz "This is Fine: Maximum Cope" yayında! @kcgreenn 'in ünlü internet meme'inden diz boyu sosyal anksiyete sosuna batık bir metreoidvania yarattık!

Geliştirici: @HeroConcept
Yayıncı: @NumskullGames

[Hero Concept @HeroConcept]

Mayhem Brawler II Development Paused Indefinitely

Hello everyone,
Unfortunately, I have some bitter news to share on behalf of Hero Concept today.

Short Version
As the project has reached a point where it is no longer financially sustainable, we have decided to pause the development of Mayhem Brawler II: Best of Both Worlds indefinitely.

Before proceeding, I would like to emphasize one key point: we have not abandoned the project. Mayhem Brawler II: Best of Both Worlds has been a project into which we poured a great deal of effort throughout its development, investing significant time, energy, and financial resources. As a team, we made major sacrifices…

…however, we have now hit a hard wall of reality.

The Journey and the Challenges
Our problems began in the first quarter of 2024. During this period, two separate institutions that had committed to investing in the project failed to finalize their internal processes, causing the deals to fall through. I don’t want to point fingers at any individual or organization here; ultimately, sector conditions, shifting priorities, and prolonged decision-making processes led to this outcome.

As a second option, we focused more heavily on publisher discussions. Here as well, we encountered an extremely cautious approach due to the current state of the industry. While the discussions progressed to a certain point, expectations, demands, and terms ultimately failed to align.

As a third option, we launched a Kickstarter campaign in the first quarter of 2025. Although the interest fell below our expectations, it provided the necessary runway for the project to continue for a meaningful period while we evaluated other alternatives. I would like to sincerely thank everyone who supported us during this process.

Finally, we decided that staying afloat would require taking on contract-based projects whose financing would be fully covered by publishers. We had received offers of this nature before; in this case, This is Fine: Maximum Cope emerged as a project we genuinely wanted to pursue. As a result, throughout 2025, without fully stopping work on Mayhem Brawler II: Best of Both Worlds, we began primarily developing a licensed metroidvania game based on the famous internet meme This is Fine, published by @NumskullGames. Both the nature of the meme and the game’s focus on social anxiety felt like a cosmic joke, perfectly mirroring the situation we found ourselves in. We believe the result is a genuinely enjoyable game that also mirrors our state of mind.

Behind all of this, the global game industry has been going through a prolonged and difficult period. Industry-wide contraction, consecutive layoffs, and increasingly cautious investment behavior have affected many studios, including us, directly. What we experienced was not independent of this broader picture.

What Happens Now?
This entire process has left us with a smaller team and a version of Mayhem Brawler II: Best of Both Worlds that is no longer financially sustainable. At this point, we do not see viable conditions for resuming development before 2027. While surprises are always possible, I do not want to dilute realism with wishful thinking.

As Hero Concept, we will continue to move forward by developing a mix of licensed and original projects whose financing is covered by publishers. We are currently in negotiations for multiple such projects.

Kickstarter Backers
The support we received during the Kickstarter campaign allowed Mayhem Brawler II: Best of Both Worlds to continue for a significant period, and we have never taken that support lightly. We are fully aware that this decision may be disappointing for our supporters, and we take responsibility for that. I know this news is not easy to accept, but I sincerely hope for your understanding.

To that end, we will do our best to compensate for this delay by offering certain perks and benefits to our backers in our future projects. Further details will be shared once they are finalized.

With respect,
Serkan Özay

[PowerUps @PowerUps_ES]

Selecta Play distribuirá This Is Fine: Maximum Cope, el metroidvania basado en el icónico meme “This is Fine” @SelectaPlay @HeroConcept - https://t.co/OgyOEVODqr

#ThisisFine | #metroidvania

[Indie Games Devel @indiegamesdevel]

An overview of This Is Fine: Maximum Cope, a surreal metroidvania that reshapes the iconic meme into a journey through anxiety and humor

@NumskullGames @HeroConcept @kcgreenn #indiegame #indiedev #videogames #thisisfinememe

https://t.co/pUFH6cQanz

[Numskull Games 🕹 @NumskullGames]

Massive thanks to the team at @ComicBook for featuring our game!

"It’s also a rare example of internet culture being formally adapted into a full game, all without losing the spirit of the original."

We couldn’t have said it better ourselves! 😇

Check out the full write-up here: https://t.co/G8PUwmJFfv

[Numskull Games 🕹 @NumskullGames]

#SteamNextFest is on it's way and we are so excited to announce This Is Fine's participation! You ready to cope to the Maximum?

Check out the super cool Steam page!👇 https://t.co/VluzEJW7gH

#indiegames #wishlist #Steam

[Hero Concept @HeroConcept]

🔥 The teaser is here!
THIS IS FINE: MAXIMUM COPE is shaping up into a wild ride.
🎮 Demo + Wishlist on Steam:
👉 https://t.co/3u0VycX2Bt

Coming soon to PC, PS5, Switch, XSX|S.
#ThisIsFine #IndieGame #Metroidvania

[Numskull Games 🕹 @NumskullGames]

#ThisIsFine: MAXIMUM COPE is looking🔥- Check out the brand new teaser trailer! Praising @kcgreenn and @HeroConcept for turning this dream Kickstarter project into a reality #gametrailer #videogames #gamedev #Steam #Switch #PlayStation5 #Xbox

[Serkan Özay @serkanhero]

Efendiler. Artık 2024 Kasım ayından beri geliştirmekte olduğumuz metroidvania türündeki 5'inci oyunumuz This is Fine: Maximum Cope'tan bahsetme zamanı geldi!

@HeroConcept'in geliştirmesini, @NumskullGames'in de yayıncılığını üstlendiği oyunun Steam sayfasını inceleyebilirsiniz (Wishlist’inize eklemeyi unutmayın): https://t.co/0kBJe0qzwb

Sosyal anksiyeteleri tema olarak aldığımız oyunda "Aşağılanma", "Korku", "Başarısızlık", "Kayıp" ve "Pişmanlık" temalarını işleyen bölümler var. Sizi bilmem, ama ben şu temaların en az ikisinden aşağı yukarı son bir yıldır muzdaripim. Bu sebeple This is Fine: Maximum Cope, uzun süredir içinde bulunduğum ruh halimi yansıtmasıyla bende özel bir yer edindi.

Oyun geçen hafta itibarityle kapalı beta'ya açıldı (Belki beta tester arayan iletim önünüze düşmüştür). Bir aksilik olmazsa oyunun bir seviye içeren demosu 13 Ekim tarihinde başlayacak olan Steam Next Fest'te yayınlanacak.

Diyeceğim o ki...
This is Fine!

[Serkan Özay @serkanhero]

🎮 @HeroConcept 'te geliştirdiğimiz yeni oyunumuzun playtest'ine katılmak isteyen var mı?

Hayır, Mayhem Brawler II: Best of Both Worlds'ten bahsetmiyorum! 2024 Kasım ayında lisanslı bir metroidvania proje aldık ve tamamlanmak üzereyiz (Maalesef ismini henüz söyleyemeye iznim yok, ama Steam Demo Fest'te yer alacak gibi görünüyor).

Oyunumuz puzzle platformer sosuna bulanmış bir metroidvania (Ori, Hollow Knight, Nine Sols ekolü).

Bize bu ayın (Eylül) 2 ila 3'üncü haftası içinde oyunu oynayarak genel dengesi, oyun süresi, eğlence faktörü hakkında genel yorumlar yapacak gönüllü 10 ila 12 arası playtester gerekiyor (Evet, gönüllü... Tamam, tamam, kahve ısmarlarım bir ara).

Özellikle altını çizeyim: Bu testler bug bulma ya da QA amaçlı değil, oyunun son kullanıcıda bıraktığı deneyime odaklı bir test olacak.

Başvurularınızı [email protected] adresine mail ile Steam hesabınızı da ekleyerek yapınız. Geçmiş oyun tarihçenizde birkaç metroidvania olmasına dikkat edeceğiz.

E haydi? 🕹️

[BROK UNIVERSE 🐊🐀 @COWCATGames]

🥊 NOW AVAILABLE! 🥊
Time to party! My wild beat 'em up BROK: THE BRAWL BAR is out now on Steam, GOG and itch io💥

New faces. Big punches. Smash your way to victory!

STORE PAGES ⬇️

[Retro Game Players @RetroGP]

Mayhem Brawler is a great beat em up and is tons of fun, Reggie and I kicked the crap out this game in Co-Op. Let's go!! https://t.co/s8Cqm82XME

@Radical_Reggie @HeroConcept

#Gameplay #RetroGaming #MayhemBrawler #beatemup