@CheyCab 2/2 Life time views themselves as a premium brand and want to have an “exclusivity” tied to their brand. Even if it makes them less money with people stopping their memberships they view it as an overall positive thing for their brand.
@CheyCab I believe there a few things driving this
- Winter is their peak season, they know demand will increase towards the holidays. People are willing to pay for it in the winter months when you can’t be outside
-Life Time overall is okay with pricing people out. 1/2
Even if you take the conservative defense of each ICE killing, you’re left with “We haphazardly scaled up a poorly trained police force to storm into neighborhoods that voted against the president, where we antagonize the local population until someone resists arrest, and then we kill them,” which is morally horrendous on top of being an absurd way to do immigration policy.