Junction

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[CSuite Content @CSuiteContent]

BC Business confirms it — there's something in the water here in Vancouver!

Shout out to one of our all star judges, Nathan Caddell for spotlighting these stellar #2023CSuiteAwards winners and honourable mentions in this piece.

Check it out here: https://t.co/wgxZ6a00uS

[Junction @HeyJunction]

Read how, and why we think that the marketing world needs to add yet another three letter acronym to its vocabulary here: https://t.co/JqOCJazvxX

#Marketing #CreatorGeneratedContent #UGC

[Junction @HeyJunction]

Have you seen the UGC Scam video on TikTok? It highlights a major tension in the marketing industry.

https://t.co/GSolKo6F2s

[Junction @HeyJunction]

Recognizing the difference between UGC and CGC will lead to better partnerships, more respectful buying of creative work, and open up new creative pathways.

[Junction @HeyJunction]

So go ahead and try out that creative, top-of-funnel idea, and focus on making stuff that is going to educate and entertain, even if there isn't a direct and obvious call to action

[Junction @HeyJunction]

5 things the next generation wants to see from Branded Content:
📝  Storytelling & education
📹  Video-first
🤝  Authenticity & credibility
💡  Inspiration, rather than selling
🤔  Advice & recommendations

[Junction @HeyJunction]

👆  This comes straight from a study by TikTok and the Boston Consulting Group.

Which is exciting because, for the first time, we are able to prove that people do make purchases as a result of being exposed to content that they love, not just content that "sells."

[Junction @HeyJunction]

Some promising early signs here for small retailers, as long as they have mobile-friendly checkouts

[Harley Finkelstein @harleyf]

Trends we are seeing on @Shopify so far for Black Friday Cyber Monday wkend:
- 75% of online purchases are happening on mobile vs 25% on desktop
- Consumers looking to spend on quality > quantity
- Apparel, Cosmetics, and Home & Garden categories are trending

[Junction @HeyJunction]

So what?
For businesses that don't have massive budgets, there's no sense in competing on price, so we're going to need to do what we do best:
Connect directly with our audiences and tell a compelling story.

[Junction @HeyJunction]

33 days until Christmas – do you know how people are going to be shopping this year?

Don’t worry, we looked at several sources to boil it down for you. Here’s what we found 🧵

[Junction @HeyJunction]

Plus: 43% of consumers plan to shop mostly in stores, but 23% are shopping both in-store and online

[Junction @HeyJunction]

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[Junction @HeyJunction]

Do you know what 'Shoppertainment' means?

[Junction @HeyJunction]

Something to think about the next time we’re putting together some content for our business. If you want to check out the full study, you can find it here: https://t.co/DQLfEVF2ih