Kelvin | Client Acquisition Systems

I turn coaches’ tech into a client-getting system (website + email + AI + ads). DM “SYSTEM” to get booked calls or you don’t pay.

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

Most “automation” is a Zapier zap and a prayer

I build the real system: CRM, email, and AI tools that catch a lead the second they go quiet and follow up without you touching it.

For coaches and founders on GoHighLevel, Klaviyo, or n8n

Reply “systems” to start.

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

My no-show fix, in order: confirmation email the second they book, a text the day before, a text an hour before with the link.

Three touches. Costs almost nothing to run. Cuts no-shows hard.

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

Abandoned cart emails, done properly, are three emails, not one:

Email 1 at the one hour mark, just a reminder. Email 2 at 24 hours, a nudge. Email 3 at 48 hours, an actual incentive.

Most stores send one email and call it a flow.

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

Spent the morning rebuilding a client’s email flow because their “automation” was one welcome email from 2019 doing all the work.

Fixed now. Four emails, each with a job, none of them annoying.

This is 90% of the work nobody sees.

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

My default follow-up cadence for a new lead: three touches in the first 24 hours, then it tapers.

Hour 0: instant reply. Hour 2: a text. Hour 24: a call attempt.

After that, weekly, until they book or unsubscribe.

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

Clients don’t care about my engagement numbers, and honestly neither do I anymore.

Booked calls, show rate, close rate: that’s the whole scoreboard.

Likes don’t pay invoices.

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

Coaches and Shopify owners keep asking me the same question: “where do I even start with automation?”

Same answer every time: start with the leak. Find where leads go quiet, plug it, then automate the follow-up.

DM “SYSTEM” and I’ll tell you where yours is.

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

@WilliamGurneyJr It takes time but when it kicks off😂💔you’ll be surprised

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

Anyone can connect two apps in Zapier and call it “automation.”

A real system knows when a lead’s gone cold and what to say to bring them back. A human still takes the calls that matter.

That’s the difference between a workflow and a system

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

@anupamrjp Reddit is goated ngl💯

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

@alxberman PAIN

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

If your Shopify store doesn’t email someone within an hour of going quiet, you’re leaving money on the table.

Real flow: browse abandonment, cart recovery, win-back, running while you sleep.

Klaviyo already does this. Most stores never turn it on right

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

@danielfazio Doing cold outreach with social presence still seems like a NO to me though!

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

@ecomTrevor This is crazzzy man🔥

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

“Content strategy” for most founders is one panicked post a month and a prayer.

Real client acquisition is boring: show up daily, follow up on autopilot, make yes easy.

That’s the whole system. I just build the boring part.

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

When I write email copy, I like to start with the words customers are already using.

I spend a lot of time combing through reviews, support tickets, post-purchase surveys, and even call transcripts.

Their words aren’t the finished copy, as they're usually specific and raw. But this is what makes them incredibly useful.

They show you:

• What was happening when the customer started looking
• What almost stopped them from buying
• What finally gave them the confidence to buy
• How they describe the result in their own words

These are details that are hard to come up with when you’re staring at a blank page.

Before your next campaign, spend 20 minutes doing this:

1. Pull 15-20 recent reviews, support tickets, survey responses, or call notes.
2. Highlight anything about the trigger, hesitation, or result.
3. Group similar phrases together and look for what keeps coming up.
4. Pick one repeated idea and use it to shape the subject line, opening, proof, and CTA.

I’m not copying and pasting customer quotes into every email. But I’m looking for patterns that help me understand what matters to the customer and how they naturally talk about it.

It almost always gives me a better place to start than a blank page.

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Your abandoned cart email has a 2% click rate, and you're blaming the subject line.

The subject line is fine. Your automation just doesn't sound like a person.

We've run email for 150+ ecommerce brands. The ones with the highest RPR all got one thing right: they matched the psychological signal of each flow to the moment.

Here's how each one actually reads to your customer:

🟡 Abandoned Cart

What your customer thinks: "Do I actually need this?"

The best cart flows acknowledge the objection, not just the product. And timing matters more than the offer. A multi-hour delay outperforms 1-hour in most categories.

Where brands blow it: three emails that all say "you forgot something!" with increasing desperation.

🔵 Post-Purchase

What your customer thinks: "Cool, now help me use it."

RPR jumps when you educate on the product they bought before pitching the next one. This is the highest ROI flow most brands underinvest in.

Where brands blow it: sending a cross-sell 24 hours after purchase instead of helping them love what they already have.

🟣 Winback

What your customer thinks: "Why should I care again?"

If someone hasn't opened in 90 days, a discount alone won't do it. They need a reason to care again. The best winback emails lead with what's changed, not what's on sale.

Where brands blow it: blasting the full list with "we miss you" when half of them just have a new email address.

Here's where price point changes everything:

A $30 skincare brand can send a browse abandonment email 2 hours later and it feels helpful. A $2,000 furniture brand does the same thing and it feels pushy.

Every flow is a conversation happening at scale. Your customer can tell when it doesn't match the moment.

If a customer read every automated email they got from you in order, would it sound like a relationship or random messages from a stranger?

Fix the signal first. The copy is the easy part.

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Marketers,

Here are 7 storytelling techniques you can use in your marketing:

Bookmark this!

[Kelvin | Client Acquisition Systems @HeyKelvinSystem]

Most “AI automation agencies” are three Zapier templates and a Canva deck.

Ask what workflow they’ve actually fixed five times.

Watch them go quiet.

[paolo trivellato @paolo_scales]

LinkedIn GTM hack today

Find all of your competitors' linkedin profiles and their top performing posts using phantombuster

Then use the apify API to scrape every lead magnet, hook, and CTA they've posted in the last 90 days

Take all of this and use Claude to write detailed breakdowns of each post, specifically focusing on the angle, the promise, the awareness stage they're targeting, and the CTA structure

Once you have this, you have a map of how every competitor in your category is talking to the same buyers

Then have Claude analyze where the gaps are, which pain points nobody is addressing, which buyer personas are being ignored, which hooks are completely saturated

To validate these gaps, have it scrape reddit using exa AI, pulling threads from your ICP's most active subreddits to confirm whether these gaps represent real unmet demand or just content nobody cares about

At this point you've got a complete picture of the category

Now go use claude to write 10 lead magnet posts based on this analysis, each targeting a different gap, with a hook, body, and CTA optimized for comment volume

Schedule these across the week using taplio or hypefury

24 hours after each post goes live

Connect your linkedin analytics into a dashboard using clay or notion to analyze what's working, which hooks are pulling the most comments, which topics are driving profile visits and DM requests

Use this data to kill the losers immediately and double down on the winning angles with 3 variations each

Once the system works, build it into a claude project with a weekly trigger so it runs the full research and content planning cycle automatically every monday morning before you post anything