Julian Lupo

My mind is preoccupied with sarcastic remarks and trending social audios

[Julian Lupo @Hey_Jude95]

A year ago I began looking for a new creative outlet that could get me out of my comfort zone and help me grow as a person.

So, I started a podcast.

New episodes every Saturday on YouTube and Spotify.

[Paddy Galloway @PaddyG96]

If you're a YouTube creator, you need to read this. 🚨

The CEO of YouTube just dropped his 2024 letter.

I've read the entire thing and think it's crucial every creator listens to his words.

Here's 4 key takeaways + my opinions on each:

Takeaway #1 - YouTube is embracing AI content creation whether you like it or not

Neal Mohan is betting big on AI content creation tools, with the goal of 'leveling the playing field'.

My take: I'm all for new AI tools. I don't think this is a move to replace creativity (or creators), but just make it faster and easier for new creators to get content out.

Takeaway #2 - Shorts are not slowing down. They are the fastest growing media format in the world.

Shorts right now are getting over 70 billion views a day. That number doesn't really mean anything to me, but it's impressive lol. What's more interesting is just last year the number of channels posting shorts grew by 50%. That's insane.

My take: I don't think this really is news to anyone, but for a while a lot of people thought shorts would fail or follow the same fate as stories or community posts. Nah. Shorts = part of YouTube forever.

Takeaway #3 - YouTube is becoming TV, the living room growth numbers are insane

Here's an incredible stat, the number of channels who get the majority of the viewership from TV in the last 3 years grew 400%. TV viewership is growing at a frighteningly fast rate and Neal is doubling down.

My take: I've been saying this for a year or two now, but we need to stop just thinking of YouTube as an app on a phone, and think about it as a streaming service on a 50 inch tv too.

A lot of my clients are getting the majority of their views and revenue from TV viewership.

Takeaway #4 - No one can touch YouTube when it comes to creator monetization.

Over 3 million creators are in the partner program, and in the last 3 years YouTube has paid out over $70 billion dollars.

My take: There's been a lot of talk about X paying creators now... which is awesome, but YouTube is still so untouchable here. The true 🐐.
--

Shoutout to @nealmohan. It's awesome to hear what the leader of our platform is thinking.

RT and like to share this. I'll pick a couple of people who do and send them something cool.

[WSOP - World Series of Poker @WSOP]

Subscribe to the WSOP YouTube channel for a chance to win $1,000,000! 📷We're giving away one seat to the $1,000 Mystery Millions tournament kicking off Wednesday, May 31st. Click the link to learn more! https://t.co/g3OiB3CiTy

[Ronnie Fieg @RonnieFieg]

Bryan Cranston for Kith Spring 2023

[Daley Ervin @daleyervin]

This photo.

Phil Knight (Nike founder) is the only one enjoying the moment without his phone.

[Julian Lupo @Hey_Jude95]

If you’re watching Last Of Us with a significant other and the topic of “How long would we last?” doesn’t come up…then it’s not real.

[Julian Lupo @Hey_Jude95]

When lacrosse finds its way in the SportsCenter top ten, you know it’s a rough time in the sports world.

[Julian Lupo @Hey_Jude95]

When someone says “I’m reading this book…”

But then I find out they’re actually listening to an audiobook, I feel like they should be corrected.

Am I the only one?

[Julian Lupo @Hey_Jude95]

If I ever freelanced, I would write copy for dating app bios.

Quick one hour interview where I learn about your life and boom, done.

This could be a highly sought-after skill.

[Nancy Adimora @NancAdimora]

PSA: When I said “let’s pick it up in the new year” I meant from Monday 9th.

[Julian Lupo @Hey_Jude95]

Working in SM, has made me a MASSIVE overthinker when it comes to my personal profiles.

This has stopped me from tweeting, sharing, posting, ALL THE ABOVE!

[Julian Lupo @Hey_Jude95]

@helena Reminds me of Don Draper’s “Why I’m Quitting Tobacco.”

[Jess Smith @WarJessEagle]

Nice creative execution from the @Vikings. Split-screen, motion text & super easy for fans to digest.

[Julian Lupo @Hey_Jude95]

Me trying to:
navigate through Discord,
learn about crypto,
follow Twitter news,
listen to NFT podcasts,

and still be confused as fuck.

[Justin Welsh @thejustinwelsh]

A 5-step formula to 10x your copywriting skills:

🧵

[Mark Manson @Markmanson]

7 Realizations That Changed My Life (a thread):

[Social Allie🤘 @social_allie]

This is your reminder that working in social media is DOPE AF.

Yes, it’s overwhelming.
Yes, it’s always changing.

But its dynamic nature pushes me to be creative everyday and that’s pretty fun.

[George Ten @GrammarHippy]

The future of copywriting:

Copywriters who can run traffic and take over the marketing strategy of a business.

[Marketing Examples @GoodMarketingHQ]

💡The marketing genius of Lil Nas X

THREAD ...

[Jack Appleby @jappleby]

Elon Musk bought Twitter faster than your client approved your Twitter content calendar.