Marketers are obsessed with being seen.
We'd rather be chosen.
Everyone skips ads because they land in a moment where the user cares about something else more than your offer. Reach can't fix that.
You have to show up when it matters.
Most marketers don't understand how to use incentives and it shows.
We've run more than 25 campaigns inside wallets with brands like @doodles, @pudgypenguins, @DIESEL, etc and the one thing you have to get right every time is how to match incentives to the right user.
Make the incentive too small and people ignore it because it’s not worth the effort. Make it too big and you attract mercenaries who never come back.
The right size is the smallest reward that actually moves a real user. Your job as a marketer is to find it and then make sure it finds the right person.
This is the part we've finally nailed.
We're sharing our playbook for the first time. Everything we've learned about what makes people click, convert and come back again.
If you're a founder, CMO or brand trying to reach the right users and craft offers that convert, we wrote this for you ↓
6.9M+ monthly listeners already on Spotify.
But she still wants YOU to feel the $NRG.
We're proudly partnering with @blond_ish to welcome @MetaMask users into her creative universe.
Get ready to Learn & Earn.
Your audience is as valuable as what you ship.
Distribution feeds growth and we're bringing it to Demo Day at Solana Summit Serbia.
theMiracle is proudly sponsoring $75,000 in campaign credits for @SuperteamBLKN builders:
→ 10x grants worth $5,000
→ 1x grand prize worth $25,000
Winners land their offers in front of millions of relevant users inside leading wallets.
Come build, then get found.
Feeds tell you what people are curious about.
Wallets tell you what they actually care about.
It's easier to convert with an offer that matches the right user and lands in the place where they already spend.
@atlaz_karim This is spot on 👌
There’s a major distinction between “behavior” and general interest or curiosity, I tried to explain that to the many real estate agents that call me selling a $5M property 🤣 , because smh I ended up on a “lead” list. 🫠
The biggest gap in marketing lies between awareness and conversion.
Great marketers own this gap and make it disappear.
Optimizing for the wrong behavior is how many campaigns run out of budget halfway without any real ROAS.
One sale >>> 1,000 wishlists.
@mfmeatbags drip arrived ☢️
Thank you @rbrtmb, @psychrome for all the extra in the package and top shelf quality. Expected one t-shirt and received the whole product line🤯
Prep or perish Dunkin Donald!
Would you let someone buy your attention?
Someone already did. There's a marketing dollar for every minute you spend on your feed while ad platforms keep all the upside.
@danicerullo shares why our users get special Benefit drops, curated around their spending behavior.
You can pay to interrupt people through traditional ads, hope they look, but accept that once they look away it's over.
Or you can be so relevant that people are glad you showed up, and it feels special because the attention was earned in the first place.
Being found beats being seen.