Bob Johnson

Marketing consultant & Customer Carewords partner with Gerry McGovern. Subscribe to "Your Higher Education Marketing Newsletter."

[Jon Boeckenstedt @JonBoeckenstedt]

Call in someone from Dropbox who can keep and transit data securely.

Don't call someone from College Board, a firm that has trouble keeping student data private. https://t.co/QwQ8hBBrjy

[Jon Boeckenstedt @JonBoeckenstedt]

When people say the SAT has somehow become a tool to find the high-achieving, low-income, students of color despite the last 50 years of it being the opposite.

[Jon Boeckenstedt @JonBoeckenstedt]

My friends at Human Capital Research Corporation have put up their own, easy-to-navigate FAFSA tracker. Take a look here, and feel free to share widely:

https://t.co/6T8bZLYMwB

[Eric Hoover @erichoov]

PSA: It's (still) inaccurate to say that the problems preventing mixed-status families from submitting the #FAFSA are fixed/solved/over/done. I continue to hear from students, parents, and college counselors throughout the country that THIS SIMPLY IS NOT TRUE.

[Jon Boeckenstedt @JonBoeckenstedt]

#ThoughtsAndPrayers for our friends in Cambridge.

[Eric Hoover @erichoov]

It would be an understatement to say that many financial-aid officers are deeply concerned about @usedgov’s plan to NOT reprocess all FAFSA affected by errors. I’ll have a follow-up to this story, about that plan, soon. https://t.co/jn01QL3rBn https://t.co/jn01QL3rBn

[Jon Boeckenstedt @JonBoeckenstedt]

Redux: I do not care if colleges go back to the SAT. Doesn't affect me.

I do care when they distort their reasons for doing so.

And I do care when journalists take colleges' pre-packaged BS justifications and just run with them on faith.

Because that does affect me.

[Eric Hoover @erichoov]

Financial-aid folks right now.

[Jon Boeckenstedt @JonBoeckenstedt]

Thread:

College: We need the SAT to find low-income, first-generation, and students of color.

Journalist: <scribbles down quote>

<thinks>

It says here your numbers of Pell and students of color rose when you went test-optional

[Jon Boeckenstedt @JonBoeckenstedt]

Given the continuing and newly-revealed issues with FAFSA, I cannot begin to understand how anyone is sticking with a May 1 deadline for first-year students, unless you really don't care about students who need aid.

[Eric Hoover @erichoov]

For the 2nd time this month, I just spoke with a frustrated mother w no Social Security number who was in tears as she described how she is STILL unable to complete the #FAFSA.

85 days after it went live.

[Eric Hoover @erichoov]

In a world where some students still can’t complete the FAFSA, through no fault of their own, it’s sure good to know that admissions deans at some tiny “elite” colleges can look into the eyes of an applicant and, um, see their soul.

🙄🙄🙄

[Jon Boeckenstedt @JonBoeckenstedt]

Everyone needs to demand accountability from the people at @usedgov including @SecCardona for this horrible clustermuck with FAFSA.

Educational opportunities are in peril for students who need the most support. We don't need more chest-thumping letters. We need this fixed.

[Jon Boeckenstedt @JonBoeckenstedt]

Some institutions are doing you a favor by showing just how much they care about students before you have to commit.

(Or maybe they're showing you how much they loathe students who need to wait for aid awards to decide.)

But ask for an extension, regardless.

[Eric Hoover @erichoov]

New: The latest FAFSA fix for the most vulnerable families is a work in progress. https://t.co/ke850F7ziZ

[Jon Boeckenstedt @JonBoeckenstedt]

“Colleges care about diversity and equity, but they also care about academic excellence.”

I mean, they're not even trying to disguise it anymore.

I'd say diversity and equity are a fundamental part of academic excellence, not opposite ends of the spectrum. @ProfDavidDeming

[Jon Boeckenstedt @JonBoeckenstedt]

Two more institutions announced that they were continuing their test-optional policies today.

[Jon Boeckenstedt @JonBoeckenstedt]

In other words, test-optional worked too well.

[Jon Boeckenstedt @JonBoeckenstedt]

More like this, please.

[Jon Boeckenstedt @JonBoeckenstedt]

Word on the street is that Brown is currently trying to come up with a new socially acceptable way to say "We really just like the SAT" without saying, "We really just like the SAT."

Maybe we could crowd source some language for them.