HighWater Group PR

We're a NY based PR agency specializing in consumer entertainment. If it can be played with or otherwise enjoyed, we can publicize it!

[HighWater Group PR @HighWaterGroup]

Congrats to Christian Yelich for being named the cover athlete for 'R.B.I. Baseball 20' game. A well deserved honor! Check out cool video here: https://t.co/yUFx3MfhZG @ChristianYelich @dgasper24 @MKEMatt13 @JaymesL @awitrado @FrontRowAmy @BrewerNation @Paul_Bretl @kennyj180

[HighWater Group PR @HighWaterGroup]

How much should social media be a part of your campaign? Simply put, it depends on your target audience.
https://t.co/GexItBOLaS

[HighWater Group PR @HighWaterGroup]

The 85 for intriguing tech products at CES. Some exciting, some downright strange!
https://t.co/F6a0IbijAJ

[HighWater Group PR @HighWaterGroup]

In our agency, the average is 2.5 smart speakers per household with a high of 5!
https://t.co/n7LgqPMFN5

[HighWater Group PR @HighWaterGroup]

Which is why getting media coverage for VR these days is so challenging. Needs to go more mainstream. Latest data says only .08% of gamers play VR.
https://t.co/VLxtrLdHxS

[HighWater Group PR @HighWaterGroup]

When your client says we're better than Sonos and we want people to know it. Agency: CHECK!
https://t.co/7jP7KLZXCd

[HighWater Group PR @HighWaterGroup]

talk about good news / bad news... .8%. Eeek.
https://t.co/mhR9jFSJaN

[HighWater Group PR @HighWaterGroup]

Congrats to RIVA, Digital Trends Best Speaker of 2018! Well deserved.
https://t.co/J4NELIGsxM

[HighWater Group PR @HighWaterGroup]

You left a big one out - - Riva's new Concert. The best smart speaker on the market.
https://t.co/u9rsCx6Epv

[HighWater Group PR @HighWaterGroup]

A long time coming. We've telling clients what a huge waste of money E3 is for many years. There's better ways to spend that $$$!
https://t.co/YQrGTyZ5St

[HighWater Group PR @HighWaterGroup]

Definitely happening from a media perspective. Not the hot ticket it was...
https://t.co/4YrGAD9Q1K

[HighWater Group PR @HighWaterGroup]

Good piece on Influencer Marketing. It's not as easy as just throwing a little $$$ at it.
https://t.co/iOyJ3hLTHU

[HighWater Group PR @HighWaterGroup]

Mostly what you'd expect the stats to reveal, but google & facebook won't like it.
https://t.co/4H70My8Js5

[HighWater Group PR @HighWaterGroup]

Yet per the article, "90% still use outside agencies". Makes the "trend" a bit shaky don't you think?
https://t.co/EFA3W03vkx

[HighWater Group PR @HighWaterGroup]

Hosting a giveaway would be odd. We'd swap that out for starting a high-quality blog.
https://t.co/d7JfaaYMH9

[HighWater Group PR @HighWaterGroup]

Sound advice, and we like that she started with goals. Always start with goals and work backwards.
https://t.co/i1iOxmiglj

[HighWater Group PR @HighWaterGroup]

Our clients have known this for years. The ROI of these "big influencers" just doesn't add up. https://t.co/laWLLc20OE

[HighWater Group PR @HighWaterGroup]

https://t.co/V5YNkG55fu

[HighWater Group PR @HighWaterGroup]

Prediction: this device will fail miserably. Better question is who at FB green lit the project?
https://t.co/emukH5loyY

[HighWater Group PR @HighWaterGroup]

We'll add a 4th & 5th - press coverage is more impactful and has a much lower CPM than advertising.
https://t.co/MJOsoQ34UI