Melanie Schramm

Happy explorer of marketing trends and tips. Experienced traveler and Higher Ed navigator. *Views expressed are my own.

[Melanie Schramm @HigherEdMs]

It's been a minute...but loving oysters and clams as I do, this news bit seemed a suitable share to get me back out here. https://t.co/QQve8DxbJa

[Melanie Schramm @HigherEdMs]

Wow,I took a time out from social media for a summer rest to come back to a familiar bird that “tweets”
Now being a scary X that axes? Thinking there’s a lot of brand basics to unpack here.

[Melanie Schramm @HigherEdMs]

@DrDavidNorton Well done!

[Melanie Schramm @HigherEdMs]

Well done! Whoo doesn’t love a brand that can laugh at itself?! Also having done logo work at another state school I appreciate the very tender matter of dealing with an iconic logo.#HigherEdMarketing #AprilFool

[UVA @UVA]

Today, @presjimryan announces an important change at the University that reflects what we truly stand for – and what stands for us. #GoHoos

[Melanie Schramm @HigherEdMs]

A promise kept to a special person to take his dragon on a business trip. It’s the little things that make me smile sometimes. #MomTravelsWell #ComingHome

[Melanie Schramm @HigherEdMs]

My struggle with hotel coffee maker is real. I wanted a large cup and only learned after brew the room has espresso 😳. Good news I’m very caffeinated bad news it may be weeks before I sleep again. 🤦🏼‍♀️

[Melanie Schramm @HigherEdMs]

Well shoot-I had no idea. @Jif what say you?
https://t.co/P5jZltLJVD

[Melanie Schramm @HigherEdMs]

Collaborations between marketing and comms are key in #HigherEd . Eager to explore more Mar/Comm excellence. Share examples of you have them!

[Melanie Schramm @HigherEdMs]

Burnout is a reoccurring theme in specific #HigherEd offices. Thought this was worth sharing.

[Harvard Business Review @HarvardBiz]

To avoid burnout, tap into your emotional intelligence. https://t.co/WY7hgUhYcz

[Melanie Schramm @HigherEdMs]

@john_w_roberts Ditto CMS ;)

[Melanie Schramm @HigherEdMs]

An odd weekend replacing appliances both inherited from my parents and those from my own wedding registry. It’s a tad sad to be saying goodbye to these items that happened to all break in the last 4 weeks. Having had them for so long I feel there is real history here.

[Melanie Schramm @HigherEdMs]

Very large pumpkins and fun today at the Monster pumpkin festival in Pitt.

[Melanie Schramm @HigherEdMs]

@cvivian86 Definitely missing that weather! Happy Homecoming. Always a fan of the 🐊

[Melanie Schramm @HigherEdMs]

How often do you explore your campus brand from the visitor’s lens? With coffee in hand, my brand exploration has begun. #TartanProud. #HigherEd #AdmissionsMatters

[Melanie Schramm @HigherEdMs]

TGIF- admittedly I’m exhausted and truly ready for a good weekend to rest, recover and prepare for another very full week.

[Melanie Schramm @HigherEdMs]

Oh if only it was this easy :/

[Harvard Business Review @HarvardBiz]

How to squash your worst habits:
1. Map out your habit loops.
2. See what you actually get out of fulfilling your urges.
3. Replace the reward with curiosity. https://t.co/CC3QB5pkUI

[Melanie Schramm @HigherEdMs]

Best content I’ve seen on my feed in a while.

[Gabriele Corno @Gabriele_Corno]

Marmots go Curling

[Melanie Schramm @HigherEdMs]

This excited the fans in my home

[Carnegie Mellon University @CarnegieMellon]

An engineer and artist, @CMUEngineering alum John Schlag created reality-defying graphics for some of the most famous movies, including Jurassic Park and Terminator 2. Now he's continuing his work combining arts and technology in film as a screenwriter. https://t.co/fF0J0MPkFX

[Melanie Schramm @HigherEdMs]

@JaimeHuntIMC I’ll see that bet and raise you Gloucester/Gwynns. Va’s coast is a place I’m proud to call home and miss quiet a bit.

[Melanie Schramm @HigherEdMs]

Life over 40 is cruel. My vision compromises my whits past 7pm via text or email on a small screen without glasses. While the results can be humorous typos and errors, it is humbling. Autocorrect and my poor vision may be reason to retire early. #TweetingTypos #MidLifeEyes