You protect your Cannabis Brands proprietary assets like genetics, brand packaging & so much more by world building; creating a consistent theme that plays on the previous product release creating uniformity in different product offerings.
Tenco has shown this model can be achieved, brands like Wizard Trees and B Eazy have followed suite and done their own versions of this and built a world that cohesively for the most part fits together.
Will be speaking much more on this over the next couple weeks.