33M impressions. 1.4M engagements. $0.035 CPE
For GOLDTOE, the strategy was about more than putting socks in front of athletes. HireInfluence matched the brand with 12 creators whose audiences and lifestyles naturally aligned with the campaign
Real campaign. Real creators. Real results: https://t.co/EbUp7aoTfR
#InfluencerMarketing #CreatorMarketing #CaseStudy #MarketingResults
AI investment is growing fast, but maturity is not keeping pace.
Our free guide, The AI-Powered Creator Economy, explores where AI can actually improve creator marketing, from discovery and campaign operations to measurement, optimization, and brand protection.
Download the full whitepaper: https://t.co/ULh73AbLMF
#InfluencerMarketing #CreatorMarketing #AIMarketing #CreatorEconomy
The Romina Project shows why micro-creators can still play an important role in a scaled influencer campaign.
With just 8.7K followers, the account generated 309K impressions and an 8.20% engagement rate for Brightkins.
Targeted audiences can create meaningful reach when the creator-product fit is right.
#InfluencerMarketing #MicroInfluencers #PetMarketing
2026 RECOGNITION SO FAR: HireInfluence has been recognized by industry publications for influencer marketing excellence and results.
Recognition is earned through behind-the-scenes work, from strategy to execution. Thank you!
Meta restricts ads linking to TikTok & ByteDance in the U.S. and Canada.
A good reminder that cross-platform creator campaigns need more than great content. Distribution matters too. Brands must build programs that adapt when platform rules and paid options change.
Please join us in welcoming Aleyna Can to HireInfluence as our newest Project Success Manager!
Aleyna brings 6+ years of experience across influencer marketing, creator partnerships, campaign management, global activations, performance reporting, and brand strategy. She has worked across 100+ influencer campaigns for brands including Adidas, Braun, CeraVe, Aveeno, and La Roche-Posay.
She also built and scaled a performance-based program of approximately 5,000 creators, helping set a client sales record during Black Friday, and holds an MBA in Business Analytics from Palm Beach Atlantic University.
We’re excited to have her experience and perspective joining the HireInfluence team. Welcome, Aleyna! 🎉
#HireInfluence #TeamHireInfluence #InfluencerMarketing #CreatorMarketing
Please join us in welcoming Atika Bensenouci to HireInfluence as our newest Client Success Manager!
Atika brings 10+ years of experience across influencer marketing, creator partnerships, social strategy, and digital brand growth. She has led influencer marketing strategies and brand activations for leading global brands, bringing extensive expertise in the luxury sector and across a broad range of industries. Throughout her career, she has managed 500+ global creator partnerships and driven $15M+ in attributed revenue.
She also holds a Master’s in Luxury Brand Marketing from EDC Paris Business School and a Bachelor’s in Brand Marketing & Communications from Paris 1 Panthéon-Sorbonne University.
We’re excited to have her experience and strategic perspective joining the team. Welcome Atika!🎉
The Food Noob helped make Burger King x OREO impossible to miss, generating 16.06M impressions and 44,934 clicks across the campaign.
As the campaign's awareness driver, his content accounted for roughly two-thirds of total impressions.
The takeaway? The right creator can turn a product launch into a conversation at scale.
#InfluencerMarketing #FoodMarketing #CreatorMarketing
James Pieper's Strauss partnership worked because the product naturally fit into his world.
By showcasing Strauss durability through real farm work, the content connected with an audience that values reliability and craftsmanship.
911.9K impressions and a 10.57% engagement rate helped make James one of the campaign’s standout creators.
#InfluencerMarketing #CreatorMarketing #BrandPartnerships
Meta’s Creator Marketing Hub reflects a larger shift happening across the industry.
Creator partnerships are becoming more integrated into how brands discover talent, produce content, and scale media.
The future of creator marketing is not just more collaborations.
It is building systems that turn creator content into measurable marketing assets.
#InfluencerMarketing #CreatorEconomy #MarketingStrategy
Influencer campaigns are most effective when creators can make a brand mission feel personal.
For Central Park Conservancy, creators helped showcase the importance of protecting one of New York’s most meaningful public spaces.
Celina Prentiss’ partnership demonstrated how authentic storytelling can drive deeper audience engagement and connection.
#InfluencerMarketing #CreatorPartnerships #CommunityStorytelling
Creator marketing is becoming an industry with its own talent pipeline.
A degree focused on content creation is another sign that the creator economy needs more than on-camera talent. Editors, strategists, analytics specialists, talent managers, and content producers are all becoming essential to the ecosystem.
The creator economy is growing up, and education is starting to catch up.
#CreatorEconomy #CreatorMarketing #InfluencerMarketing #ContentCreation
Brandweek 2026 highlighted a clear shift in marketing:
AI is becoming part of the workflow, but human strategy remains the differentiator.
The strongest brands are not choosing between creativity and technology. They are building systems where both work together.
From AI adoption to performance measurement, the future belongs to teams that can turn innovation into real business impact.
What was your biggest takeaway from Brandweek 2026?
#Brandweek #MarketingStrategy #AIinMarketing #BrandGrowth
A strong influencer campaign does not wait until the final report to learn what worked.
For Dairy Queen’s OREO & Reese’s Blizzard campaign, real-time performance insights showed which creators and content styles were driving the strongest results. Jae’s content generated 78.7K clicks and a 19.8% engagement rate, making her a standout performer.
The best campaigns are built to adapt.
#InfluencerMarketing #CreatorMarketing #CampaignAnalytics #InfluencerStrategy
Emily and Otis delivered standout results for this campaign, generating 1.52M impressions, 9.6% engagement, and 8,035 clicks.
Her TikTok content alone drove 6,208 clicks, showing what can happen when creator fit, content, and campaign timing come together.
The right creator does more than reach an audience. They give that audience a reason to act.
#InfluencerMarketing #CreatorMarketing #InfluencerStrategy #CreatorEconomy
4 Errors Killing Your Influencer ROI this Fall
More creators do not always mean better results
The biggest losses often come from the strategy behind the campaign
Influencer ROI is not only determined by who you partner with.
It is shaped by how you plan, measure, and execute the campaign.
This fall, brands that adapt content, focus on meaningful metrics, understand seasonal behavior, and move quickly will have the advantage.
Learn how HireInfluence builds influencer programs designed for measurable results on our website
#InfluencerMarketing #CreatorMarketing #InfluencerStrategy
Nicole Dragon was one of the standout creators in Fresh’s Rose campaign, generating 8.1K impressions, 5.8K reach, and 272 engagements at a 3.38% engagement rate.
What made the campaign interesting was the creator mix. Fresh worked across beauty, lifestyle, culinary, and floral communities to bring the product into different real-life contexts.
Across 8 influencers and 16 posts, the campaign generated 44.9K impressions, 30.2K reach, and 2.3K engagements.
Nicole’s culinary school content was the campaign’s second-best performing video by impressions, showing the value of finding creator partnerships that make sense beyond the obvious category.
#InfluencerMarketing #CreatorMarketing #BeautyMarketing
@Brandweek 2026 feels different.
AI is no longer being discussed as a future possibility. The agenda puts it into workflows, creative production, measurement, and business transformation through the first-ever AI Accelerator Day.
At the same time, the conversation is moving beyond “great creative” toward purpose, performance, and profit.
For marketers, that makes this one worth watching closely. What would you be looking to take back to your team?
#Brandweek #MarketingStrategy #AIinMarketing #BrandMarketing
Creator marketing is no longer just about reach.
The strongest campaigns connect creators, content, commerce, and measurement to drive real business outcomes.
Download The Mid-Year Influencer Marketing Outlook to explore how brands can build smarter creator strategies for Q3/Q4 ➡ https://t.co/jvJlDkUVvM
#InfluencerMarketing #CreatorMarketing #CreatorEconomy #MarketingStrategy
The creator with the biggest audience is not always the right creator for the campaign.
Strong influencer marketing starts with alignment: the right audience, the right values, and the right ability to influence action.
Finding creators is easy. Finding the creators who truly fit the brand is where strategy matters.
#InfluencerMarketing #CreatorMarketing #BrandStrategy #CreatorEconomy