Nob Holding

Crypto & Lobster $FOGO $FISH

[Nob Holding @HoldingNob]

@TubaraoWylde cirurgico tubs

[Robert Sags @RobertSagurton]

Closing the gap between the optimized TradFi and (historically) latent blockchain world. 👇

[Nob Holding @HoldingNob]

@lourdesanchezok @fogo

[Nob Holding @HoldingNob]

@FogoFishing @fogo I honestly thought it was a serious project, really disappointed

[Nob Holding @HoldingNob]

@TubaraoWylde @DarlanNune33 kkk vai vendo

[Nob Holding @HoldingNob]

@GrizMeta @fogo

[Nob Holding @HoldingNob]

@cryptoworld202 @fogo

[Nob Holding @HoldingNob]

Endrick vai entrar pra história nessa copa! Anota aí

[Robert Sags @RobertSagurton]

Binance is the most successful trading venue by a mile – and it has also expanded into payments and other real-world use cases to make the offering super compelling for many.

I have a lot of respect for what they, and many of the crypto CEX’s have built – but it bothers me that the onchain activity is still a fraction of the total activity.

Let's explore why that matters and how I think we finally flip the script this year.

[Giyu @giyu24x]

Proof of Story: Built in the Bear

Robert Sagurton breaks down a key idea: bull markets don’t just happen, they’re built.

This episode focuses on why L1s drive cycles and how Fogo plans to create its own momentum.

Here’s the recap:

1. Where Bull Markets Come From

Big cycles always start from one place.

•Ethereum had ICOs.
•Solana had trading and meme coins.
•Hyperliquid had perps.

People made money → activity grew → a bull market formed.

2. It’s About Opportunity

It doesn’t matter if the market is “bearish.”

If users are:
•making money
•finding opportunities

They stay and the ecosystem grows anyway.

3. What Fogo Is Trying to Do

The focus is simple:

•Perps
•Predictions
•Composable DeFi

Instead of trying to do everything, Fogo is targeting areas where real demand exists especially trading.

4. Building an Ecosystem That Prints Opportunity

The goal isn’t just usage, it’s profitability for users.

When:
•Traders make money
•Apps generate activity
•Liquidity grows

That’s when momentum builds and that’s what turns a chain into the center of a cycle.

5. Execution Is Everything

Fogo already has the foundation a scalable L1.

Now it comes down to:

•Shipping products
•Attracting traders
•Creating real on-chain activity

6. The Core Idea

Bull markets aren’t random. They’re created when one ecosystem gives users consistent ways to win.

Fogo’s bet is that if trading is built with the right speed, liquidity and user experience, it can become the core engine that drives the next crypto cycle.

[Nob Holding @HoldingNob]

@cryptofergani @fogo

[Nob Holding @HoldingNob]

@lourdesanchezok @fogo

[Robert Sags @RobertSagurton]

HODLing has meant riding ATH all the way down, while swing traders win.

HODL is dead for most; trade smarter around what you believe. And the market being dominated by retail AI agents (CoLo’d) that take into account mean reversion and overbought and oversold conditions, are not far off.

[Robert Sags @RobertSagurton]

If a way more performant perps DEX comes out (in @TheHUB ) that can arb Hyperliquid given the latency – will the traders continue to pay the HL priority fees to get the arb done? Or will they just stop trading on HL as it no longer makes sense?

Nobody knows – but seems like a lot riding on that question. 🤔

I can tell you I’ll be supporting optimized solutions and BD deals/incentives to force that answer.

And this is the reason it’s always better to optimize before you expand – as otherwise you’re just creating a giant target of capital/liquidity for the more optimized to take.

And cross-chain capital moving easier and easier with @near_intents and @wormhole

[Nob Holding @HoldingNob]

@RobertSagurton product drives liquidity, always has... the question is never narrative, it's execution

[Robert Sags @RobertSagurton]

The pattern is simple: when an L1 ships real ways to have positive experiences onchain, it tends to drag the market with it.

That was true for Ethereum, it was true for Solana, and more recently it’s been true for Hyperliquid.

Here is why I think Fogo can do the same with perps, predictions, and composable DeFi and why I don’t spend much time worrying about the current macro sentiment of the day

[Nob Holding @HoldingNob]

@ApeIsLive @fogo

[Robert Sags @RobertSagurton]

Canton isn’t “the enemy.” They’ve executed, found real PMF, and built a sustainable business serious players clearly value.

Until we have multiple examples like that on the permissionless side, we don’t have much ground to stand on. So I’d rather treat them as motivation than something to throw shade at.

And with smarter, purpose‑built environments like Fogo, the HUB, etc., I think we will get to more sustainable models that serious institutions can’t ignore.

[Robert Sags @RobertSagurton]

Bit of a level set video here on how all these things I’m talking about fit together.

Also, we didn’t start Fogo to enable a predictions product – we started it to build the best trading L1 and fix what traders hated about existing venues.

But the perps stack being built turns out to be a huge advantage for predictions too (as evidenced by the legacy venues having to toss their “trading environments” recently). So that’s becoming another part of the Fogo story, and it will happen natively on Fogo.

Here’s what I’m focused on and how it all fits into the bigger picture:

[Nob Holding @HoldingNob]

@tvbzify @FogoFishing