In 2000 the NFL started collecting data of women viewership. They hired firms and spent millions of dollars to increase the women viewership. Although I would love to say it’s because they want us here, I’m a realist and say, Follow the money. Why would makeup companies want to pay for advertisements when this isn’t their target audience?
Prior to Taylor Swift’s debut game, the women viewership was less than 25%. By the end of the season, women viewership is now at 47% - almost HALF of mens. Makeup companies like NYX and Elf quickly secured commercial spots.
In just content revenue, Tay generated $331.5 million for the NFL. Kelce jerseys spiked 400%. NFL had its highest regular season viewership and the highest Super Bowl viewership. The cap space increased an additional $30 million this year due to “extraordinary increase in media revenue.”
So to you Dads, Brads, and Chads, when you complain about a quick glimpse of her during your football game, remember to keep that same energy when our cap space continues to increase and your favorite players get to stay on your team because there’s additional money for their contract.