Hosam Kamel

Cloud Solution Architect Manager, Developer at #Microsoft, Visual Studio ALM Ranger(#almrangers)- views are my own!

[Hosam Kamel @HosamKamel]

@rawcoffee Thanks for the free coffee! I’m now fully caffeinated and ready to take on the movie like it’s an Olympic sport!

[Hosam Kamel @HosamKamel]

@daronyondem This is for you 😀 https://t.co/GnbPFcPz0Y

[Hosam Kamel @HosamKamel]

@HanyAzzam @amkhairy

[Hosam Kamel @HosamKamel]

@daronyondem @WHOOP I'm on the #Garmin team.

[Hosam Kamel @HosamKamel]

@daronyondem @WHOOP can it tell the time? 😀

[Startup Archive @StartupArchive_]

Steve Jobs on how to build a great brand

After re-joining Apple in 1996, Steve Jobs announced the “Think different” campaign with the following statement:

“To me, marketing is about values. This is a very complicated and noisy world. We’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.”

He cites Nike as one of the greatest jobs of marketing the universe has ever seen:

“Remember, Nike sells a commodity—they sell shoes! And yet when you think of Nike, you feel something different than a shoe company. In their ads, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes, and they honor great athletics. That’s who they are, that’s what they are about.”

Marketing guru Seth Godin also used Nike as an example of great branding in a blog post a few years ago:

“If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.”

Jobs goes on to explain how the Apple team arrived at the “Think Different” campaign:

“Our customers want to know who is Apple and what is it that we stand for. Where do we fit in this world? What we’re about isn’t making boxes for people to get their jobs done—although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple at the core—its core value—is that we believe people with passion can change the world for the better… And that those people who are crazy enough to think that they can change the world are the ones who actually do.”

He continues:

“And so, what we’re going to do in our first brand marketing campaign in several years is to get back to that core value. A lot of things have changed. The market is in a totally different place than it was a decade ago, and Apple is totally different… the products and the distribution strategy and the manufacturing are totally different. And we understand that. But values and core values—those things shouldn’t change. The things that Apple believed in, at its core, are the same things that Apple really stands for today.”

Apple’s “Think Different” campaign was designed to honor those people who have changed the world. And as Jobs so eloquently put it:

“Some of them are living. Some of them are not. But the ones that aren’t, you’ll know that if they ever used a computer, it would’ve been a Mac. The theme of the campaign is ‘Think Different.’ It’s honoring the people who think different and who move this world forward. And it is what we are about. It touches the soul of this company.”

If you’re looking to create a great brand, I’d start out by asking: what are your core values and what does your company honor?

[Hosam Kamel @HosamKamel]

@VodafoneEgypt That didn’t work and you mainly have automated response only!

[Hosam Kamel @HosamKamel]

@VodafoneEgypt i visited your branch 3 times, accommodated impatient customers service agents and my issue is not solved yet because a manager has to manually approve by email my updates. That a failure on your side! #fail

[Hosam Kamel @HosamKamel]

@Orange_Egypt Thanks

[Hosam Kamel @HosamKamel]

@Orange_Egypt what is the steps to move the number as is from another mobile provider to yours? (Keeping the same number as is)

[Hosam Kamel @HosamKamel]

@VodafoneEgypt @VodafoneEgypt 6 days later and my problem is not solved yet, i think all your customer support channels are failing to solve a very simple issue! I tried store and online #fail #bad_expereince

[Hosam Kamel @HosamKamel]

@VodafoneEgypt Can i get an update on the issue please @VodafoneEgypt i’m following up on DM and no response

[Hosam Kamel @HosamKamel]

@VodafoneEgypt I just did now

[Hosam Kamel @HosamKamel]

@amkhairy وَبَشِّرِ الصَّابِرِينَ

[Aydin Aslaner @AydinMSFT]

The devastating news from #Turkey are heartbreaking and words are simply not enough…

If you are looking for a way to support, Turkish Philanthropy Funds is helping to coordinate the funds for #NGOs.

We will come out of this stronger together 🙏🏻

#ea…https://t.co/IHngKlZu1g

[Heba @helayoty]

If you work for Microsoft, don't forget to donate through Give so the company can %100 match your donation.

https://t.co/jgtimIcGtD

[Hosam Kamel @HosamKamel]

@merill The question is, how long did it last on Zero😀

[Hosam Kamel @HosamKamel]

If you ever attended a kids sport day, you will know what “organized chaos” means

[Hosam Kamel @HosamKamel]

@CareemUAE @careem it’s uncommon that the support respond that my account is blocked and i have to register with a new mobile number! I have been a careem user for long and not given a reason why my account is blocked its not helpful at all!

[Hosam Kamel @HosamKamel]

@amkhairy صدقة