Dans le plus grand voilier du monde, @Accor et @LVMH n'ont pas créé un bateau de croisière mais une machine à voyager dans le temps: le luxe n'est pas là où on le croyait.
En entrant dans le ventre de l'@orientexpress Corinthian, on comprend qu’une nouvelle catégorie d'hospitalité vient de naître: ni un palace, ni un yacht, mais un territoire nouveau né d'une demande frustrée, dans une zone que la réglementation maritime rendait impossible jusqu'ici.
Quelque chose qui dit aussi que le vrai luxe n'est pas matériel mais temporel, quand il substitue l’expérience au temps, quand il efface la contrainte du déplacement, comme entre Paris et Constantinople.
Quelque chose qui dit que l'hospitalité de luxe était l'un des derniers territoires que la France n'occupait pas pleinement, et que Accor et LVMH viennent d'inscrire dans leur ADN. La cristallisation d'une décennie de repostionnement pour @Accor, avec @raffleshotels, @FairmontHotels ou encore la renaissance Sofitel menée par Maud Bailly.
Je vous emmène sur les Chantiers de l'Atlantique et à bord de l'Orient Express, aux côtés de Maxime D'Angeac et Sébastien Bazin, vers une nouvelle frontière d’hospitalité
MKG Consulting, led by Vanguelis Panayotis, tasked students with optimizing KPIs for greater impact - community, staff, operators, owners, and financiers.
Hats off to Cecilia Fernandez and Jack Collins of Les Roches CH for "Avalanche"!
Hilton, guided by Valeria Fruscio, posed the challenge: Break barriers and biases hindering women in food & beverage management.
Congratulations to Lina El Meliani, Alice Drillet, and Noemie Pigeon, champions of "The Inspiring Women" project!
Accor, led by Patrick Mendes, challenged students to rethink the hotel industry with AI. How can AI transform customer and employee experiences?
Congratulations to Sibylle Canonica, Johanna Reboullet, and Albane Charlery for their Experia project.
Patrick Mendes, CEO Europe and North Africa, Accor.
"Our primary objective is to revitalise our brands by modernising our networks and focusing on our brands. To achieve this, we have launched the Pure project (Promote, Upgrade, Rebrand, Exit)."
Benoit Dreyfus, Fund Manager, Keys, and Alexis Janoray, Head of Europe, Outsite
"Outside represents a flexible model that facilitates our diversification into other types of assets."
" Keys is similar to what we were looking for."
Tobelem Elsa, Deputy CEO Hova Hospitality, CEO Petra:
"We are seeing a complete halt to the European investors who have traditionally driven the market. We are now looking to non-European funds to maintain our activity."
John Rogers. Senior Vice President, Brand Management, Europe, Middle East and Africa, Hilton:
"The strongest brands have a compelling back-story and a purpose "
Valerie Schuermans, Vice-president of commercial development, Radisson Hotel Group and Sébastien de Courtivron, Executive Vice-President, Covivio:
"Our two cases studies grew our partnerships with Covivio. "
François De Laveaucoupet, Director of development, France and Miguel Andrade, PHC Hotels, Portuguese Hospitality Collection : "I believe that the brand gives the opportunity to maintain our identity".
Christophe Barraud, economist and Vanguelis Panayotis, CEO of MKG Consulting & Hospitality ON :
"We're in a market that's probably going to restructure, so we're not worried about our industry."
Camil Yazbeck, Global Chief Development Officer, Accor :
""The biggest change I've seen is that today, hotels are really invested in the mainstream. One of the reasons for this is dynamic pricing.""
@SylvieBergeret, Chief Operating Officer on MKG Consulting: "The hotel sector remains an attractive choice for investors. In terms of value, it is currently relatively unaffected by other asset classes."
"There are a huge number of positives to working in hospitality but we don't showcase them well enough to attract young people"
- Alban Sucrot, student at @ESSECIMHI & winner of the Young Talent Awards
#hospitality#hospitalitylovers
"We created an attractiveness shockwave in order to boost the image of professions with the new generation and new employee profiles"
- Leslie Rival, Secretary General of @AllianceFrT, shared the AFT's 10 priority recommendations
#hospitality#hospitalitylovers
"We must never give up on the fight for quality and investment, especially in the economy hotel segment"
- Fabrice Collet, President & CEO of @BBHotelsFR, shared the challenges faced by a French challenger at the Hospitality Operator Forum 2023
#HOF#hospitality