Hourglasses Co.

Pioneering the fusion of art, innovation, and ambition. Crafting not just art pieces, but gateways to new realms.

[Hourglasses Co. @HourglassesCo]

Hourglasses.
Mobile app now available to testers.
Only on Android for now.

https://t.co/EucfU2QfjQ

[Hourglasses Co. @HourglassesCo]

Need an hourglass?
Download Hourglasses mobile app on Google Play Store:
https://t.co/EucfU2QfjQ

[Hourglasses Co. @HourglassesCo]

Need an hourglass?
Download Hourglasses mobile app on Google Play Store:
https://t.co/EucfU2QfjQ

[Hourglasses Co. @HourglassesCo]

Spend time wisely.

[Hourglasses Co. @HourglassesCo]

Mobile app available on @GooglePlay for Android.

[Hourglasses Co. @HourglassesCo]

Hourglasses mobile app is now available for Open Testing on Android devices.
It offers a collection of digital hourglasses & timers.
https://t.co/EucfU2QfjQ

[Hourglasses Co. @HourglassesCo]

Hourglasses mobile app is now available for Open Testing on Android devices.
It offers a collection of digital hourglasses & timers.
https://t.co/EucfU2QfjQ

[Hourglasses Co. @HourglassesCo]

Mobile app in the works.

[Hourglasses Co. @HourglassesCo]

Iconic art piece from our generation.

[Cozomo de’ Medici @CozomoMedici]

How we almost bought the banana for $2.5m

The bloody war where a billionaire outbid us...

And my #1 lesson from it all (which may be good news for you)

1/ A full 3 weeks before the banana came up for auction, I mused in my newsletter about what might happen.

"Comedian" (as it's officially called), by Maurizio Cattelan... had caught the art world by storm when it debuted at Art Basel in 2019.

The work is an ed. of 3, with 2 artist proofs.

One is at the Guggenheim, the other in private hands, and the 2 APs lay with the artist.

5 years later, the only available version was making its triumphant arrival at auction.

In the days and weeks earlier, there was much chatter in collector circles.

Who would buy it?

Would there be a bidding war, or would this flop?

If it did sell, for what price?

And most importantly, who the hell would pony up $$ for a banana and duct tape!?

The day after I initially mused about the banana, I get a message from my friend @kukulabanze.

If you don't know Ryan, he’s one of the world's Top 200 Art Collectors (as ranked by @artnews), and the big brain who owns @beeple's 'Human One'

Anyways, Ryan tells me he has been on the trail of the Comedian for a while.

So when this particular edition of Comedian came up for auction, Ryan was excited.

He wanted to scoop it, and suggested we do it together.

Now, I’m not as plugged into the contemporary art world as some of you, so I’m trying to wrap my mind around what the work is in the first place.

So we get to talking and he makes a very interesting point…

He says it’s perhaps the most iconic work of the last decade.

I turn to my team, we ponder the question…

How many works are instantly recognizable by millions of people?

We all quickly agree… it’s in a league of its own.

So we decided to team up, in hopes of taking down the banana.

As auction day approached, there was much chatter.

@kdean tells me there are memecoin whales circling.

A contemporary insider I know tells me Chinese private museums may be bidding.

The estimate for the work was $1m -1.5m.

Auction day comes around, the energy is electric.

If we scoop this for 2 or 3m, I feel it could be one of the great art acquisitions of all time.

Auction starts.

Bids start firing.

Who are the bidders?

Could it be those memecoin whales Dean spoke of?

Or perhaps the private museums?

It matters not.

Bids were flying.

Online and in person.

And before we know it, the auction is past $5 million USD.

Yes, 5x the estimate.

That is before buyer’s premium!

And it lands at $5.2m…. Or $6.2m, with fees included.

This auction was so legendary, news of it made every major outlet.

Even we, as the underbidder, received a snarky mention from @nytimes!

Quickly after the hammer fell, we are all scrambling to learn one thing:

Who bought it?

Turns out, the buyer was a crypto billionaire, @justinsuntron… who’s known to splash on culturally significant works.

My #1 lesson - and why it may be good for crypto art

I was sad to miss the banana...

But the attention around this work -- which consisted of merely a certificate, banana, duct tape and hanging instructions -- gives great tailwind to crypto art.

Why?

Because the frenzy around this auction showed clearly to the entire world...

How great fanfare can build around being the one to verifiably own an artwork.

Even if it can be copied... like the banana.

Or right-click saved, as with works of cryptoart.

As the great @XCOPYART asked, with his seminal work...

"Why would I own it, when I can right click and save?"

For many contemporary collectors, I feel this auction gave a similar ah-ha moment...

Why would I pay for it, if I can just buy a banana and tape?

The answer to some, is obvious (continued) 👇

[Hourglasses Co. @HourglassesCo]

This odyssey to the core of our being is not about the reflection we catch in the mirror but the essence that lies beneath the surface.

[Hourglasses Co. @HourglassesCo]

Life is an intricate tapestry woven with threads of experiences, relationships, triumphs, and challenges. Among its most profound aspects is the journey to self-discovery – the quest to see ourselves for what we truly are.
https://t.co/kf682O2HFA

[Hourglasses Co. @HourglassesCo]

@CozomoMedici @rollbitcom @0xTjo Time Matters. https://t.co/kf682O2HFA

[Hourglasses Co. @HourglassesCo]

Embrace the now with the spirit of freedom 🌟 Time isn't just ticking away; it's an open sky under which we soar. Live freely, not bound by the past or future, but in the powerful and liberating present. #LiveFree #InTheMoment #TimeIsNow 🕊️⏳

[Hourglasses Co. @HourglassesCo]

@CozomoMedici @rollbitcom @XCOPYART https://t.co/RVvfvpAuQn

[Hourglasses Co. @HourglassesCo]

Invest in Rare Moments. Secure Your NFTs. Explore Now:
https://t.co/tkrq6tGOY2 via @opensea

[Hourglasses Co. @HourglassesCo]

Dive into a world where time is art! 🖼️Each Hourglass is a unique masterpiece, capturing the essence of moments in a mesmerizing blend of digital and time.
Limited Edition NFTs Available! Invest in Timeless Beauty! #NFTArt⌛#DigitalArt #NFTInvesting
https://t.co/uWL1Qr1xws

[Hourglasses Co. @HourglassesCo]

⏳ Embrace the energy within! ⚡️Our lives are like hourglasses, constantly in motion. It's this kinetic force that drives us to achieve and succeed. Explore the artistry of motion in my 'Hourglasses' NFT collection and let it inspire your journey! #NFTArt #EnergyInMotion

[Hourglasses Co. @HourglassesCo]

The hourglass symbolizes the profound concept that time, like the flowing sand, is finite and constantly slipping away. It reminds us that every grain of sand represents a moment in our lives, and once it passes, we can never get it back. 🕰️⏳ #TimeIsPrecious #PhilosophyOfTime

[Hourglasses Co. @HourglassesCo]

Chill vibes thanks to @suno_ai_ #AI

[Hourglasses Co. @HourglassesCo]

Behold a fusion of timeless elegance & digital innovation. Each NFT is not just art - it's a journey through the sands of creativity, crafted by an imaginative soul.
#HourglassesNFT #DigitalRenaissance #Hourglasses