How Leaders Lead

The #1 leadership podcast people turn to when they want to learn how to lead. Founded by @DavidNovakOGO, former CEO of @YumBrands.

[How Leaders Lead @HowLeadersLead]

Most people think you need cynicism to win in business.

Bobby Long built his career proving the opposite.

He's helped fund breakthroughs in Alzheimer's research, invested in lithium-ion battery tech, & built a rep for doing business on trust.

Watch: https://t.co/Z9Hn9BtZoB

[How Leaders Lead @HowLeadersLead]

Want to know how companies stay ahead?

They don't guess. They listen.

Ulta Beauty has nearly 47 million loyalty members, giving them a real-time look at what customers want next.

According to CEO Kecia Steelman, that's helped Ulta spot opportunities before many brands do.

Watch the full episode: https://t.co/e9SFVLJUHe

[How Leaders Lead @HowLeadersLead]

Most people think you have to be ruthless to build something meaningful.

Bobby Long has spent his career proving otherwise.

Today, he invests in some of the world's biggest challenges, from Alzheimer's research to lithium-ion technology. But what stood out most in this conversation wasn't what he's built.

It was how he built it.

This episode is a powerful reminder that trust, humility, and genuinely caring about people can still be a competitive advantage.

Episode available today on all platforms.

[How Leaders Lead @HowLeadersLead]

Some coaches try to make players comfortable.

Geno Auriemma did the opposite.

According to Shea Ralph, he made practices so difficult that the games felt easier..

A powerful lesson on preparation, confidence & performance under pressure.

Full episode: https://t.co/IzeNRoqXML

[How Leaders Lead @HowLeadersLead]

If you want everyone to agree with you, leadership gets very difficult.

According to Goldman Sachs CEO David Solomon, some of the most important decisions you'll make won't be popular in the moment.

The challenge is having the conviction to make them anyway.

[How Leaders Lead @HowLeadersLead]

A great mission won’t last without a strong business alongside it. When you blend both together, you can be successful while also making a big impact.

Tom Hale - CEO of Oura

Watch the full episode: https://t.co/vMWKv1ST5x

[How Leaders Lead @HowLeadersLead]

The best ideas don’t always arrive fully formed. Sometimes they need time and space to come together, so leave a little margin in your life for it.

Sarah Gibson Tuttle - Cofounder and CEO of Olive & June

Watch the full convo: https://t.co/afv5ov8RX9

[How Leaders Lead @HowLeadersLead]

Ever tried to sell an idea so hard you forgot to listen?

Yeah…David Novak’s been there. Crystal Pepsi could’ve been a smash hit...if only he’d hit pause and listened first.

Spoiler: it didn’t end up in the Hall of Fame. It ended up on SNL.

[How Leaders Lead @HowLeadersLead]

Salespeople often gets a bad rap, but when paired with integrity, it’s a must-have skill if you want to advance your career. Master it, and there are no limits to where it can take you.

Allan Thygesen, CEO of Docusign

Don't miss the full convo: https://t.co/OAskT8KTxl

[How Leaders Lead @HowLeadersLead]

"Choosy Moms Choose JIF" was one of the most famous slogans in advertising.

So why did JIF kill it?

Mark Smucker explains how changing consumer expectations led the brand to retire its iconic slogan and partner with Ludacris to connect with a new generation.

Don't miss the full convo: https://t.co/7jDKkSsao9

[How Leaders Lead @HowLeadersLead]

What did practicing law teach this CEO?

Customer service isn’t a department.

It’s a competitive advantage.

Don't miss the full conversation: https://t.co/VG9rWHA57f

[How Leaders Lead @HowLeadersLead]

One of the biggest career mistakes ambitious people make?

Believing success requires missing the moments that matter most.

Kecia Steelman shares why she tells employees not to miss the soccer games, choir concerts, and parent-teacher conferences.

Watch the full convo: https://t.co/e9SFVLKswM

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Yes, leaders have to manage people and processes. But don’t mistake those tasks for the core of leadership, which is about inspiring others and acting in their best interests.

Charlie Scharf - Wells Fargo CEO

[How Leaders Lead @HowLeadersLead]

Head Coach Eliah Drinkwitz gives three things that can make you a great leader across all facets of life.

Watch the full conversation: https://t.co/oE8gaunV4r

[How Leaders Lead @HowLeadersLead]

“The only person that can get you out of this situation is looking right back at you.”

One conversation with herself changed the trajectory of Ulta CEO Kecia Steelman’s life.

Watch the full episode: https://t.co/DrQoNf84A2

[How Leaders Lead @HowLeadersLead]

Thinking about a career pivot?

David Novak’s advice: stop focusing only on your role and start learning the entire business.

The people who successfully make the jump often care about more than their piece of the puzzle.

Watch the full convo: https://t.co/VG9rWHA57f

[How Leaders Lead @HowLeadersLead]

You don’t have to wait until someone is “ready” for a big opportunity. Trust them with one, and then watch them grow into it.

Bob Jordan - CEO, Southwest Airlines

Watch the full episode: https://t.co/mTwDxat9dq

[How Leaders Lead @HowLeadersLead]

Want to move up faster?

RBC CEO Dave McKay says you should think like you're working 3 jobs at once:

• Your job
• Your boss's job
• Your peer's job

The more you understand how the entire team operates, the more valuable you become.

That's how future leaders prepare for opportunities before they arrive.

Dave McKay - CEO of Royal Bank of Canada (RBC)

Watch the full convo: https://t.co/YbVCOYNgOh

[How Leaders Lead @HowLeadersLead]

Paul shares how Buffalo Wild Wings and Dunkin' got honest about what was holding them back and what it took to become stronger brands.

Sometimes growth starts by admitting what's broken.

Paul Brown - CEO of Inspire Brands

Catch the full convo: https://t.co/hwRXZgm4Bh