Rob Howard

Helping brands prevent, treat, or recover from unhealthy marketing practices. Co-author of Fix: Break The Addiction That's Killing Brands

[Rob Howard @HowNowWow]

@KirkLowe_ A more accurate title and description for this chart would be:
On The Rise
More lead generation platform providers have been successful at exploiting advisors' lack of marketing expertise and selling their platforms as quick-fix solutions to their client attraction problems.

[Rob Howard @HowNowWow]

@blairenns Almost strictly @ActiveCampaign

[Rob Howard @HowNowWow]

@mhamiltonmusic 😆 Well, the pictogram sorta looks like a diaphragm, no?

[Alan Cross 🇨🇦 @alancross]

Should Gord Downie have been on the new five-dollar bill?

@thehipofficial

https://t.co/CmwrjYPZ36

[Rob Howard @HowNowWow]

Love this! "Good relationships are built when you’re authentic, and relationships are strongest when people know the real you."

[Rob Howard @HowNowWow]

@Spark_SLC Thanks for the opportunity to share my expertise and opinions!

[Rob Howard @HowNowWow]

If you own or work for a #smallbusiness in #YGK and are feeling the impacts of #socialdistancing, look into @SupportKtown who is encouraging everyone to #shoplocal at a time when its needed more than ever! https://t.co/fsqOA6L2iM

[Rob Howard @HowNowWow]

@kingstonecdev new website @SupportKtown is offering support to #local #YGK #smallbusiness through free advertising and promotions.

[The Gathering @cultgathering]

How does Skittles own their quirky, unexpected, strange, and at times, uncomfortable brand image? Jane Hwang let us in on a big secret.
@skittles, @hwangjan, #Skittles
@HowNowWow
#TGS2020 #TheGathering #TGS_SKITTLES

[Rob Howard @HowNowWow]

#ClimateAction talk is often cheap but @SustainableDan walks the walk. Learn how he’s helped cities like #YGK inspire increases in #publictransit to combat climate change.

[Dan Hendry @SustainableDan]

Kingston has developed a simple but powerful model to transform public transportation & it starts with training youth. A couple months ago, I gave a Tedx talk in Ottawa on this & I am very pleased to report the video is now live. Check it out here: https://t.co/iJYYE05gff

[Rob Howard @HowNowWow]

500,000 signatures by @WrldElephantDay! Elephants face extinction in our lifetime. Yet domestic ivory trade and elephant hunting trophy imports are still legal in Canada. S&S petition at https://t.co/H61CPNMeRu. @elephanaticsbc

[Rob Howard @HowNowWow]

@kathypatterson check it out... https://t.co/NGF6qyu38V

[Rob Howard @HowNowWow]

Last night thieves stole a local #YGK artist’s MacBook and backup drive from her locked car on Clergy St. They can be replaced but the contents are her life’s work. If anyone knows anything, DM me pls. @MIHomeYGK @kingstonist

[Rob Howard @HowNowWow]

One of the best definitions and models of #engagement I've seen in a long time, and why apathy – not disengagement – is the true enemy of engagement. https://t.co/PWb97avFVv

[Rob Howard @HowNowWow]

Are your customers fanatical enough to tattoo your brand on their body? Here's how some brands are leveraging body art in their media mix. https://t.co/jFdyHwXxys

[Rob Howard @HowNowWow]

@derekochej How do you recycle pillows?

[Rob Howard @HowNowWow]

I applaud cult brands like Nike who have the courage take stands, choose sides, steer headlong into controversy and stand up for what – or whom – they believe in. That's what inspires consumer #engagement. https://t.co/SECXdZjwq6

[Rob Howard @HowNowWow]

Are #marketing departments better equipped than HR to own #employeeengagement and company culture? https://t.co/kh0yEXbPVg

[Rob Howard @HowNowWow]

How great brands increase loyalty and profitability by shifting #marketing investments towards reducing customer friction. https://t.co/RjSXy32G2C

[Rob Howard @HowNowWow]

Relying on coupons, discounts and other bribes to drive sales and #loyalty is a death spiral for brands whose customers now derive value differently. https://t.co/Q997YODUTX