Mike DiFrisco

Hi, I’m Mike. Think of me as the “affordable branding guy.” has the tools and resources to build your brand…affordably.

[Mike DiFrisco @HowToBranding]

“The specialist always beats the generalist.” So a Swiss Army Knife isn’t going to cut it.
https://t.co/8Dkej7fy1B

[Mike DiFrisco @HowToBranding]

Emotion is the glue that sticks memories and brands into the mind. #branding #iconic

[Mike DiFrisco @HowToBranding]

New post: Differentiate or Category-create?
https://t.co/NrYUgtvjf9

[Mike DiFrisco @HowToBranding]

Um, THAT horse has already left the stable:
https://t.co/tjuMFrgEGF #rebranding #duh

[Mike DiFrisco @HowToBranding]

Buh bye, Snoopy. MetLife rebrands. #branding #rebranding
https://t.co/7kPUdEb1gC

[Mike DiFrisco @HowToBranding]

#Tagline How-to:
https://t.co/D2B7mcemKt
#Slogans

[Mike DiFrisco @HowToBranding]

Thanks for the opportunity! https://t.co/82JXN0t7Ei

[Fundera by NerdWallet @fundera]

Thanks for the mention Mike! @howtobranding https://t.co/CRT7I3kBr3

[Mike DiFrisco @HowToBranding]

Need some guidance #positioning your business or organization? Read on:
https://t.co/o0Ql4ZrmFi #branding

[Mike DiFrisco @HowToBranding]

Thanks for being there and your kind comments, Beth! https://t.co/xSqpi330lL

[YALSA Director @YALSA_Director]

Thanks to @HowToBranding for a great session at the @WSAEtweets Innovation Summit! Lots of practical advice.

[Mike DiFrisco @HowToBranding]

What's the greatest #logo of all time? https://t.co/73AmKsQzPW #branding

[Mike DiFrisco @HowToBranding]

"They're investing ahead of the curve for a strong brand so they can compete successfully." #rebrand #advantage

https://t.co/applt4XglL

[Mike DiFrisco @HowToBranding]

What you can learn about #branding from @comfyearrings.
https://t.co/AeadNcZM6J

[Mike DiFrisco @HowToBranding]

It's almost October. Time for some Brand Dracula: 4 Branding Lessons From the Undead. https://t.co/5cn7e6E9CQ

[Mike DiFrisco @HowToBranding]

New blog post: Maintain Your Competitive Edge https://t.co/ABEZMNV2YP With @Fundera #branding #advantage

[Mike DiFrisco @HowToBranding]

New @WSAEtweets Blog Post: #Brand Your Association Like Dr. Pavlov. Read it here: https://t.co/XOeHsTEB7n

[Mike DiFrisco @HowToBranding]

9 Signs Your Brand Stinks.

Whitepaper shows you how to stop the stench.

Download now: https://t.co/cGueMQ9yiF

[Mike DiFrisco @HowToBranding]

Thank you, @GinaLuttrell Fun talk and I look forward to seeing the results of your efforts! https://t.co/lpZ9oN30nY

[Dr. Gina Luttrell @GinaLuttrell]

@HowToBranding Thanks for the chat! So many great insights.

[Mike DiFrisco @HowToBranding]

To succeed at #branding, you must understand the needs and wants of your target audience. https://t.co/yYq5JKfDXf

[Mike DiFrisco @HowToBranding]

The ultimate branding a commodity story. Read it here:
https://t.co/R2BbM2OweZ

[Mike DiFrisco @HowToBranding]

A graphic reminder to under promise and over deliver. #branding