Leona Hudelson

Founding design @flinthq. Prev: design leadership @Netflix. Here mostly making internet bangers with friends.

[Leona Hudelson @huisleona]

@mathurahravi So impressive that you have life already figured out.
And always reach out to the “senior people”, you never know, maybe they equally want to learn from the new blood. 😉

[Leona Hudelson @huisleona]

@metedata What’s actually learning these days anyway

[Leona Hudelson @huisleona]

@moeamaya Sales is all vibes, and we have vibes

[Leona Hudelson @huisleona]

I wore the sales hat in the early days at Flint. As a product person, I hated all sales tools I had to use: all distasteful and overly complicated.

No magic, just endless data and admin wrangling

Now that feels over. If anyone can bring magic and delight to sales tooling, it’s @moeamaya.

[Moe Amaya @moeamaya]

So excited to share the latest version of Operate

We spent 18 months building a high-craft CRM and realized that wasn’t it. In a world of agents, the sales tool of record had to be rethought from the ground up.

· Long running durable agents: one per deal, one watching pipeline, and more. Specialized to your business, product, and competitive market.

· Collaborative with agents, people, and tools: Sales is a team game, and single-player Claude isn’t working.

· AI-native connectors: Bespoke MCP gateway for sales tools everyone uses like Outreach, Gong/Granola, CRMs, etc. Plus the ability to add that one-off tool that every team has.

· Memory as a first class consideration - Structured data is necessary but incomplete. Keep that in a CRM or data warehouse but let the nature of sales context flow freely.

· Traceability - data hygiene is already a problem. Ensure ops can observe agent changes, evals, tool calls, etc.

· Fire UI - Wrap it all up in the nicest GTM tool UI possible

We pivoted 8 weeks ago but spent the last decade preparing for this moment. We deeply believe in this future and we’re just got started.

[Leona Hudelson @huisleona]

@moeamaya No one has nailed AI CRM yet with such high taste, except @operate_gtm. Congrats on the launch, @moeamaya

[Leona Hudelson @huisleona]

Before AI, at Netflix, the design eng org had renamed the org 4 times in a few years.

The design eng role is evolving even faster than engs and designers now because of AI.

@mathurahravi’s well researched guide provides practical advice on hiring for skills, regardless of the tools.

[mathurah @mathurahravi]

design engineering as a discipline has popped off, but there are limited resources on how to define the role, find great talent, and evaluate them

finally started putting together a guide on design eng hiring, focused on part 1: defining the role https://t.co/CD3ByDyZEg

[Leona Hudelson @huisleona]

@nayshins I feel that any data lineage project has always been doomed from the start.

[Leona Hudelson @huisleona]

I still remember the entire design org jaw dropped after your final presentation as the top 0.1% of the interns we hired: “we must do whatever to hire @mathurahravi !”

Netflix was lucky to have you! You brought new energy and technology to the org, made a lasting impact!

Whenever you go next, they are equally lucky to have you! Go @mathurahravi !

[Leona Hudelson @huisleona]

This is my new obsession.
Congrats on the launch @calebarclay and team!

[Caleb Barclay @calebarclay]

Introducing Arcway Gamma ✦

A/B test a home before it exists.

Websites have analytics. Now worlds do too.

[Leona Hudelson @huisleona]

@jjanezhang It’s the unfortunate reality that 90% of the population are more susceptible to buy with Temu like ads vs. uniquely designed sites. It’s the law of behavior economics.

[Leona Hudelson @huisleona]

@b3ll @nebson Really cool to see a new form factor design update for the Netflix iOS app! Congrats!

[Leona Hudelson @huisleona]

You can claude/codex your way to hundreds of useless slop apps, or you can just use @metedata well-crafted templates & learn how he does it.

Super personalized software with great design is the future.

https://t.co/tdy9EFOoHH

[Leona Hudelson @huisleona]

Today, Flint becomes marketers' best friend:

[Michelle Lim @michlimlim]

Introducing Flint Ads Agent: we optimize your Google Ads spend for you.

Our agent figures out what’s costing you conversions, using our comprehensive data and optimization engine. Then, it executes the fix for you, and learns from the results.

@BoomPopHQ 10x’ed conversions with it.

[Leona Hudelson @huisleona]

Designing a button vs designing a business

[Tobias van Schneider @vanschneider]

Most designers dream of working for Apple or similar. They want to join a team at the top. And I get it, I do.

Maybe its the way I was raised, but I don't see the attractiveness in joining a winning team, quite the opposite.

Especially as a designer, I'd rather work somewhere or on something that hasn't figured out design yet, where you can figure out all the problems and move something, have a real impact.

I see no personal challenge (or fulfilling feeling) in joining a winning team where the bed is already made. Give me the unsexy thing nobody else wanted, give me something messy.

I hope and wish more designers will see it this way in the future too, after all isn't that why we become designers in the first place?

[Leona Hudelson @huisleona]

what do they mean when they say " system design" then?

[Michelle Lim @michlimlim]

When people say "design system", oftentimes they just mean "ui component library."

[Leona Hudelson @huisleona]

When I was at Netflix, we had an entire org of design system engineers and designers dedicated to building systems and platforms for designers.

Now, as a solo designer at a 10-person startup, I have a whole new appreciation for open source frameworks like @shadcn. It's clean, well-made, vibe-code friendly, and easy to customize when you need to move fast.

[Leona Hudelson @huisleona]

No need to try, just https://t.co/LUikLHhZVo

[Michelle Lim @michlimlim]

We dropped the "try".

Now at flint (dot) com

It’s cleaner this way.

[Leona Hudelson @huisleona]

@metedata Working on the similar UI right now too.