Shareef_Huddle

Dad of 6. Grandfather "Papa" of 2. Fisherman. Bonsai. Roofing industry always. Author of Rise to the Ridge. Publisher of The Ridge Insights.

[Shareef_Huddle @Huddle_Shareef]

Most agencies selling to roofers have never set foot on a roof.

I have.

I spent time on roofs and 30 years in tech.

That combination showed me the gap:

Roofers do not need more marketing noise.
They need a system that makes them the obvious choice when homeowners are ready to hire.
That is why I built the Search-to-Booked Roofing System.

It is not SEO.
It is not lead gen.
It is not a website package.
It is not another agency retainer.

It is a roofing-specific market capture system built to help them find you first, trust you first, and book with you instead of the roofer down the street.

One roofer per market.

If you want to know whether your market is still open, DM me “MARKET.”

[Shareef_Huddle @Huddle_Shareef]

Most roofing companies think they have a lead problem.
They have a sales infrastructure problem.
Leads without a pipeline system just produce activity, not revenue.
Know the difference before you spend another dollar on marketing.

https://t.co/QPepaz9W2x

[Shareef_Huddle @Huddle_Shareef]

Most commercial roofers show up with a proposal.

Coryell built a facility so clients understand what they are buying before anyone signs anything.

That is not overhead. That is a moat.

Smart operators find their version of this.

https://t.co/Al29W3gtai

[Shareef_Huddle @Huddle_Shareef]

Elastomeric coatings are on retail shelves. Property owners are reading the label.

If you cannot explain the difference between a brush-applied consumer coating and a properly prepped, warranted system better than the packaging can, that bid was never yours to lose.

Know your material. Own the conversation.

https://t.co/yKgdxpsMee

[Shareef_Huddle @Huddle_Shareef]

Most roofing contractors never think about historic preservation.

Patriot Roofing just won a 2026 Preservation Award for restoring an 1852 structure in Wilmington.

Custom metal trim matched to original historic profile. Work so clean the building looks unchanged.

That kind of reputation cannot be bought.

https://t.co/dv0EY1PDXB

[Shareef_Huddle @Huddle_Shareef]

Most contractors pitch retrofit as the budget option.

The ones closing industrial accounts pitch it as a performance strategy. Energy savings, code compliance, equipment protection, deferred replacement costs.

Different conversation. Different client. Different margin.

https://t.co/aB5d3psEdq

[Shareef_Huddle @Huddle_Shareef]

Most contractors chasing AI are thinking about what it saves them.

Almost none are thinking about what it costs them in court.

Every alert the system flags and you ignore is now discoverable evidence.

Know what the data says. Document what you did about it.

https://t.co/DayCGsd1sx

[Shareef_Huddle @Huddle_Shareef]

Two distributors hired Beacon's top procurement execs in the same week.
$1.9 billion in buying power just changed hands.
That kind of consolidation reshapes pricing and credit terms fast.
By the time you feel it, the leverage already moved.
https://t.co/s3d4dl7uTf

[Shareef_Huddle @Huddle_Shareef]

$600 million is flowing into trade schools and everyone's celebrating.

The graduates won't touch a roof until 2027.

And when they arrive, they'll expect more than you're paying today.

Plan accordingly.
https://t.co/QxZ9MAoVrP

[Shareef_Huddle @Huddle_Shareef]

You're sitting on 30 gigawatts of solar opportunity every time you replace a roof.
3.3 million homes need new roofs annually.
That's not a future trend. That's your current pipeline.
If you're not offering solar, someone else is calling your customer next week.
https://t.co/lCR2PpURBU

[Shareef_Huddle @Huddle_Shareef]

When a PE-backed roll-up hires the guy who controlled $1.9B in Beacon spend, that's not a talent move.

That's a margin weapon aimed at every independent in 11 states.

Your cost structure just became your survival plan.

https://t.co/XBSpnd980q

[Shareef_Huddle @Huddle_Shareef]

Insurance work might be killing your valuation.
PE just backed a 100% retail, cash-pay roofing platform across CA and TX.
No storm chasing. No supplements. Premium multiples.
Clean revenue commands a premium exit.

https://t.co/uuRKJYRo6B

[Shareef_Huddle @Huddle_Shareef]

@solvistaroofing Looking good. Last time I roofed, we were rolling felt. lol

[Shareef_Huddle @Huddle_Shareef]

@telgeroofing Good list. Granules in the gutters is one of those warning signs a lot of property owners overlook until the roof is already further along than they realized.

[Shareef_Huddle @Huddle_Shareef]

@TurnKeyRoofing Good point. Do you find most property owners call after a storm, or only once they notice a leak?

[Shareef_Huddle @Huddle_Shareef]

@sellersroofing Good breakdown. A lot of property owners hear “ping-pong ball size hail” but do not really understand what that can mean for the roof until problems show up later.

[Shareef_Huddle @Huddle_Shareef]

@BWR_Roofing Nice variety of projects here. Do you see more demand right now on the residential side, or is commercial staying just as busy?

[Shareef_Huddle @Huddle_Shareef]

@BertRoofing Good fit for DFW. Class 4 impact-rated shingles make a lot of sense in that market.

[Shareef_Huddle @Huddle_Shareef]

@FredericRoofing Good heads up for Ballwin. Hail damage is not always obvious from the ground, so getting it checked early can save property owners a lot of trouble later.

[Shareef_Huddle @Huddle_Shareef]

@fosterroofing Good topic. A lot of property owners do not realize how much smoother the claim process goes when the roofer documents the damage correctly from the start.

[Shareef_Huddle @Huddle_Shareef]

@AllRoofingSol Good breakdown. The mistake of filing before a professional inspection is a big one, especially when storm damage is not obvious from the ground.