OneMinutetoMidnight

We Bring the Human to the worlds of Insight and Market Research.

[OneMinutetoMidnight @HumantruthsOMTM]

Our very own Paul Laver taking centre stage at the @AURA_Insight Conference this morning - encouraging the audience to Think C.E.L #commitment #empathy #language

To hear more from The Usefulness Project and get the report, email us at [email protected]

[OneMinutetoMidnight @HumantruthsOMTM]

The wait is nearly over...

1 Day to Go until The Usefulness Project!

#theusefulnessproject #oneminutetomidnight #OMTM #useful #research #insight #business #countdown #human #humanwins #marketresearch #strategy

[OneMinutetoMidnight @HumantruthsOMTM]

The Usefulness Project is on its way!

2 Days to Go...

#theusefulnessproject #oneminutetomidnight #OMTM #useful #research #insight #business #countdown #human #humanwins #marketresearch #strategy

[OneMinutetoMidnight @HumantruthsOMTM]

3 days to go until The Usefulness Project...

#theusefulnessproject #oneminutetomidnight #OMTM #useful #research #insight #business #countdown #human #humanwins #marketresearch #strategy

[OneMinutetoMidnight @HumantruthsOMTM]

The Countdown is on! 4 days to go until The Usefulness Project...

#theusefulnessproject #oneminutetomidnight #OMTM #useful #research #insight #business #countdown #human #humanwins #marketresearch #strategy

[OneMinutetoMidnight @HumantruthsOMTM]

Fascinating take on Maslow and product design in poverty. 'In many cases, “unnecessary” values like identity and aspiration are left out of products that cater to bare needs.' Clearly we need function, but we cant forget about individuals...! https://t.co/Db6xPuRLKx #humanwins

[MRS @TweetMRS]

The @researchlive Best New Agency Award, sponsored by @InsightShow, goes to @HumantruthsOMTM. Well done guys! #MRSawards

[OneMinutetoMidnight @HumantruthsOMTM]

Some wise words from Seth Godin 'The buying race is over. Amazon won. The shopping race, though, the struggle to create experiences that are worth paying for, that's just beginning.' #blackfriday #oneminutetomidnight #experience #humanwins

[OneMinutetoMidnight @HumantruthsOMTM]

Always act with purpose...! 'One of the first problems is the targets people choose. Many aren’t necessarily our own ambitions, but what we think we should do...' Read at https://t.co/3217zYdCPS #oneminutetomidnight #humanwins

[OneMinutetoMidnight @HumantruthsOMTM]

Great example of putting human first to drive engagement! 'The study found that brands using ‘human’ or personable language, and avoiding functional words and phrases, tended to perform better on metrics such as saliency.' https://t.co/zpBgrkJW7Y #oneminutetomidnight #humanwins

[OneMinutetoMidnight @HumantruthsOMTM]

How has the digital world corrupted our sense of Achievement? One Minute to Midnight investigates... https://t.co/CJaNL7yTzY #humanwins

[OneMinutetoMidnight @HumantruthsOMTM]

We can't ignore the human side of business... it's what we are. https://t.co/zAoN6J90PQ #humantruths #oneminutetomidnight #humans

[OneMinutetoMidnight @HumantruthsOMTM]

Is Social Media corrupting us all… https://t.co/L2mrjYmeeT #teamhuman #humantruths #oneminutetomidnight

[OneMinutetoMidnight @HumantruthsOMTM]

'Economic growth was not feeding through into people's incomes and living standards'. Dishing out human truths... https://t.co/lx2PRNlGfM

[OneMinutetoMidnight @HumantruthsOMTM]

'Disruption is now the norm, and chaos no longer exceptional'. An innovation storm is brewing... Judy Taylor @AQRUK https://t.co/wsHxGeabCq

[OneMinutetoMidnight @HumantruthsOMTM]

Human interactions are built on trust...@newscientist https://t.co/deWkwLuN9m #teamhuman #humanwins #oneminutetomidnight

[OneMinutetoMidnight @HumantruthsOMTM]

Robot wins...! https://t.co/hT4YQmLYHJ #robots #humans #humantruths #oneminutetomidnight

[OneMinutetoMidnight @HumantruthsOMTM]

Humans go mainstream! @feraldata https://t.co/QwEQW0WRbU #teamhuman #humantruths #oneminutetomidnight

[OneMinutetoMidnight @HumantruthsOMTM]

Powerful insightful from tbh; 'the last gen of the internet focused on communication, the next will be meeting people's emotional needs #tbh