Jon Humberstone

I help health pros with big ideas become thought leaders who make a difference.

[Liam Out Loud @liam_out_loud]

Almost everyone who discusses politics shares one metaphysical error, and it is the error that keeps them powerless.

You can be innocent or you can be free.

You cannot be both.

[Brian Roemmele @BrianRoemmele]

What if…

You lived an entire lifetime, in a hour, in a fully believable simulation?

Accumulating the memories and wisdom of that entire lifetime?

What would you feel after learning what you thought was who you were was just a construct?

This technology will exist.

[Jon Humberstone @Humberstone]

@evernote @fedesimio 18 years, 2 users - now double the $$ or accept a 1000-note, 1G limit (useless). I have 15,000 notes and 5G with shared notes I'll lose if I don't pay up. SO disappointed in @evernote. Not how you treat your longest-term, loyal early adopters. "Pay up, or leave!" Slap. In. Face.

[Jon Humberstone @Humberstone]

@scottdomes Sometimes it’s no more than the story I’m telling myself about the task that makes it hard. A story of comparison, or potential failure. A story of rule-following. Success is hard. I should have more clarity. People should have a plan and stick to it. Free time is irresponsible.

[Jon Humberstone @Humberstone]

@scottdomes And, there is also the biology of resistance, which I guess is also somatic. Homeostasis, for example. Or, as you say - being programmed for comfort.

For me, there is a third facet… a psychological or “scripted” resistance:

[Jon Humberstone @Humberstone]

Before you decide you can just hire a 20-something to use AI to produce all your content for cheap, consider this comment I saw on Linkedin from @stephenbklein

[Jon Humberstone @Humberstone]

5) "What is one thing you believe that you think others might find unconventional or surprising?"
This helps me see how much of a free thinker they are, and how willing they are to be seen as potentially outside of the norm.

[Jon Humberstone @Humberstone]

In social settings, my passive nice guy often takes over, leading to boring "get along" conversations. To change that, I've created 5 intentional questions to subvert the people pleaser in me and learn more about others. (see comments) Do you have any you use?

[Jon Humberstone @Humberstone]

4) "What is one thing you've kind of always told yourself you're just not good at? (IE, math, confrontations, saving money, sports, creativity,)"
How real and vulnerable will the answer be? Are they introspective and self aware?

[Jon Humberstone @Humberstone]

3) "How are you different today than you were one year ago today?"
I chose this one because I want to be around people who are growth minded, enjoy personal development and are open to change.

[Jon Humberstone @Humberstone]

2) "What is the best conversation you've had in the last year?"
I am looking for people who enjoy more than just small talk - who are good communicators and listeners.

[Jon Humberstone @Humberstone]

1) "What have you been fascinated by lately?"
I think this might help me gauge how curious and/or adventurous they are.

[Jon Humberstone @Humberstone]

Focusing on a narrow segment of people and expressing things in a way they specifically relate to proves to them that you 'get' them.
This is one of the foundational principles experts use to broadcast a signal, not just noise.

In other words, to be seen, make others feel seen.

[Jon Humberstone @Humberstone]

If you have something to say online, being seen may seem an impossible challenge.
When I was a kid, we had five LIVE TV stations. You planned to watch scheduled programs. You got a library card, and used a card catalog to search for information at the library.
(cont. in comments)

[Jon Humberstone @Humberstone]

Of these, the first three, at least, are really just ways to just get louder. Even "elegant articulations" are just louder if they’re not targeting a specific audience.

But making readers feel seen - this is something you can't do unless you really know who you are talking to.

[Jon Humberstone @Humberstone]

Consider what a recent marketing newsletter offering basic advice (aimed at amateurs) suggested:

"Focus on novel ideas that fall into 5 categories: counter-intuitive, counter-narrative, shock and awe, elegant articulations, and content that makes readers feel seen."

[Jon Humberstone @Humberstone]

You can broadcast a strong, focused message. People who want what it can search for it and tune in. It doesn't have to be loud. It just has to have its own spot on the dial, broadcast consistently, and have a strong signal.

But how do you create a signal, not noise?

[Jon Humberstone @Humberstone]

My business partner, Keith (Keithrhys dot com), frames it this way: Focus on "signal", not noise.
You don't reach people because you're louder. YOU don't "reach" them at all. They find you.

Think about a radio. You have to turn it on and tune in to the station you choose.

[Jon Humberstone @Humberstone]

Everything becomes so loud - that it becomes very difficult - even for those of us with expertise - to cut through the noise.

So what can YOU do?

[Jon Humberstone @Humberstone]

They get LOUDER.
> Informative becomes Inflammatory
> Provocative becomes Explosive
> Surprising becomes Unbelievable
AND they get more SUBJECTIVE
> Persuasive becomes Manipulative
> Investigative becomes Speculative
> Factual becomes Fabricated