NYFW SS27 proved American fashion is booming.
Americana brands saw real momentum, contributing to an overall $99 million in Earned Media Value (EMV), according to Lefty data.
Alongside the usual APAC and pop culture suspects, brands reached younger audiences through Twitch streamers and new teen show actors.
But visibility isn’t the only KPI. The front row is crowded, and the brands cutting through are the ones building real communities.
Read our full NYFW SS27 insights in our newsletter: https://t.co/iKamV55DWk
👀 Stay tuned for the full report in collaboration with Karla Otto.
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