Claudine Hutton

UWA - Marketing & Economics 📚

[Claudine Hutton @HuttonClaudine]

@seekjobs has jumped on the hashtag campaigns train with #PutYourSkillsToWork🚂#️⃣

Using hashtags encourages your target audience to both engage and promote your brand on #socialmedia which brings traffic to your page!🚦

#uwamktg5

[SEEK @seekjobs]

Not sure you have the experience to land the role? It isn’t always essential. Here's why skills are just as valuable.

#PutYourSkillsToWork

[Claudine Hutton @HuttonClaudine]

🍿@NetflixUK successfully creates #advocates out of consumers by engaging with subscribers in the comment section of their posts.💬🎥

This improves the post-purchase experience of the consumer and then encourages the consumer to recommend the service to others.✅#uwamktg5

[Claudine Hutton @HuttonClaudine]

@Forbes discusses ways you can measure the success of your campaign through marketing #metrics📈

These include:
- Revenue based KPI’s such as Cost Per Acquisition 💵
- Social KPI’s such as the engagement rate 💬

#uwamktg5
https://t.co/Zaslwm0VWS

[Claudine Hutton @HuttonClaudine]

Marketers are reaping the benefits of #marketingautomation 👩‍💻

Benefits include:
-CRM functionality
-Reporting
-Consistent messaging
-Shortened sales cycle

This allows marketers to plan ahead and have more control of their campaigns✅

https://t.co/YnK6E1BbHi

#uwamktg5

[Claudine Hutton @HuttonClaudine]

@Apple has changed the way #digitalmarketing companies will access user data and #metrics by now allowing users to control social media’s access to their data!!👩‍💻

This could have a negative impact on #socialmediametrics for many companies if users choose to opt out🕵️

#uwamktg5

[Social Media Today @socialmedia2day]

Keep an eye on your campaign metrics https://t.co/qtzSFEWtWI

[Claudine Hutton @HuttonClaudine]

The importance of the #hashtag #️⃣

@Gucci uses the brand hashtag #GucciBeloved to increase brand awareness and encourage more loyal fan engagement 👜🛍

This allows fans to get involved with the same campaign as their favourite celebs!

[gucci @gucci]

With her #GucciJackie1961 in tow, #SiennaMiller finally makes it to the stage, receiving her long-awaited
welcome from the adoring crowd of The Beloved Show hosted by @JKCorden. #GucciBeloved
#AlessandroMichele

[Claudine Hutton @HuttonClaudine]

Are #sponsored ads worth it?🤸‍♀️🏋🏻‍♀️

@kaylaitsines Uses #socialadvertising on Facebook to advertising her workout app ‘Sweat’.

Sponsored ads can be used to build closer relationships with target consumers in the involvement stage and therefore encourage subscriptions. #uwamktg5

[Lillyan Rosich @LillyanRosich]

As a proud resident of the @CityofPerth it is amazing to see their commemoration to the contribution of the #anzacs. Showing how #AnzacDay is still relevant with video optimisation and a community hashtag to be in touch with the city and cause #uwamktg6
https://t.co/7Ven9VWc4M

[Claudine Hutton @HuttonClaudine]

💁🏼‍♂️Tips and tricks for #leadconversion on #socialmedia 📲

@neilpatel highlights the importance of ensuring your promotional content is entertaining for your audience!

This gives passive viewers a reason to become #activeparticipants 🤩

https://t.co/0y6vc88K0f

#uwamktg5

[Claudine Hutton @HuttonClaudine]

Lacking connection with your audience on social media?⚡️

@ErinOnDemand explains effective ways to grow your audience and highlights the importance of #leadnurturing and building relationships with your #targetaudience!

#uwamktg5

https://t.co/OBUOAbP1i0

[Claudine Hutton @HuttonClaudine]

Why do Luxury Brands need to implement #influencermarketing?📱

Brands such as Gucci have worked with influencers such as @JeffreeStar in order to create a level of exclusivity for their items.🛍

These brands thrive off of prestige!

https://t.co/3P11Jr7Vwj

#uwamktg5

[Claudine Hutton @HuttonClaudine]

Gucci has implemented #AugmentedReality into their marketing strategy by creating a snapchat filter which allows users to try on Gucci sneakers virtually! 👟📱@gucci

A great method used to increase the conversation of a high-end brand!🗣🤑 #uwamktg5

https://t.co/WP4LCUPMgK

[Claudine Hutton @HuttonClaudine]

Created quality content but unsure how to get it noticed?👀🧑‍💻

#SEO allows you to increase your organic social reach by creating unique, engaging and relevant content which is valued the most by the search engine algorithm. 📊

#uwamktg5 #Algorithms #SM
https://t.co/kVRiEvn53z

[Claudine Hutton @HuttonClaudine]

Looking to increase the reach of your brands page?📈🙋

It’s important to plan your #contentcreation by following these simple methods to attract and encourage the engagement of your target audience.

#DigitalMarketing #marketing #uwamktg5 https://t.co/C02uGiC2Tk

[Claudine Hutton @HuttonClaudine]

Amazon facilitates the consumer journey and creates brand advocates out of consumers through the appreciation of their own employees in #campaigns!!

We all love to support brands that treat their employees well!💜 #amazon #EmployeeExperience #uwamktg5

[Claudine Hutton @HuttonClaudine]

The brands that impact us the most on the daily are the brands that have created successful and influential brand persona’s. 🤑

This video guides us through these popular brand and explains how they’ve been so successful.

https://t.co/Ay1LMT8lo2
#uwamktg5 #marketingstrategy

[Claudine Hutton @HuttonClaudine]

Forbes discusses why it is important to maintain a specific digital strategy throughout the consumer journey as it is highlighted that a solid commitment to the consumer journey can improve both the customer experience and operational efficiency.#uwamktg5

https://t.co/aCJ0J3FI5g

[Claudine Hutton @HuttonClaudine]

Audience personas are extremely important in times of uncertainty when reassessment of marketing strategy is required. The covid-19 pandemic caused changes in consumer behaviour and forced industries to look towards new approaches to persona. #uwamktg5

https://t.co/nB4TimzJgN

[Claudine Hutton @HuttonClaudine]

In comparison to traditional marketing, digital marketing is becoming the most popular form of marketing as it offers the ability to reach a larger audience whilst also providing accurate analytics showing the effectiveness of your campaign. #uwamktg5

https://t.co/xIZT9LsdIB

[Claudine Hutton @HuttonClaudine]

In a time of accelerated consumer anxiety, digital marketers must engage with consumers online in order to derive the benefits from a positive consumer experience. As digital marketing is shown to be the way forward. #uwamktg5

https://t.co/QC8UvOhzy8