Drinks the daily recommended amount of water & connects products with users. B2B SaaS Marketing Manager. Freelance Conversion Copywriter and Content Marketer.
The safest way to travel is by plane. Do you know why?
Because they crash.
A few months ago, I learned a concept called Black Box Thinking which is a system that defines how entire industries respond to failure.
In aviation, when a plane crashes, they don't just look for who to blame.
They find a device called a Black Box, retrieve the data, and then ask what went wrong with the system.
And there is a reason for this.
To explain this, there is a famous story of a crash involving an Asian airline years ago.
When investigators listened to the recording from the black box, they found the engine didn't just fail on its own, the junior pilot actually noticed a mistake.
But because of a cultural hierarchy in Asia that demanded absolute respect for elders, he didn't question his senior pilot.
Instead, he hinted and spoke softly and the plane crashed.
That tragedy changed aviation safety forever.
It moved the focus from "Who made the mistake?" to "Why did the system allow this mistake?"
As we stand on the 29th of December, looking back at 2025, I want you to adopt this strategy of Black Box Thinking.
Most of us look at our failures this year and feel shame.
We hide the crash, and blame the economy, government, or something that does not exist.
But Black Box thinking demands a harder question: "How did I contribute to this problem?"
Did I stay silent when I should have spoken up?
Did I rely on motivation instead of a system?
Did I ignore the data because of my ego?
Don't bury your failures of 2025.
Open the box and analyze it.
Because that is the only way to fly safer in 2026.
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So today I'll be talking about another one of my projects. My brother @Huwehm gave me the idea for this one. I call it Chattrix, I couldn't exactly come up with a fitting name for it. Definitely not my forte. I digress...
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Normalize non-negotiation when you're offered a price you know is reasonable. Stop thinking, "Maybe I can get it for lower." Not in this economy. Not when you're not a thief.