Authentic loyalty lies in a comprehensive understanding of the customer beyond where they are and what they buy—it lies in who they are and what they feel, believe and value. 🤝
Learn more: https://t.co/9G9NRGczVy
#loyalty#marketing#customerexperience
Getting personalization right is crucial for brands that want to stand out, connect more deeply with their customers, and cultivate brand love.
https://t.co/1QpuqT1d78
Paid loyalty can be a powerful tool for building lasting relationships with your customers, fostering brand loyalty, and ultimately, driving sustained growth. ⬇️
https://t.co/SdLfACSbOe
We explore five key customer loyalty insights for 2024 and how your brand can leverage them to create a standout loyalty experience. https://t.co/omfl64VmUr
Are you thinking about how to optimize your brand's loyalty experience in the coming year? Check out our five customer loyalty insights for 2024. 👇
Learn more https://t.co/vksdbP5WZc
@Nespresso is unlocking emotional loyalty through their retail boutiques, encouraging discovery, education, immersion—and lingering—bringing the DTC brand to life through richer retail experiences. https://t.co/RY2auD9DYE
What’s one crucial tenet of being customer-obsessed? Listening to them.
Like when they say that self-checkout causes friction in the #retail experience, maybe it’s time to dial it back.
https://t.co/m20PUGA4Dt
Being customer-obsessed means understanding what makes yours tick. @Doritos did just that.
The @fritolay brand tapped new research to develop an AI-powered crunch cancellation tool for Gen Z gamers, collecting first-party data in the process. 🤖
https://t.co/7tS90yYcwt
Peet's campaign to lure the members of its competitors’ programs—including accepting rivals’ loyalty points—may attract those willing to dabble. Still, it may only chip away at the emotional #loyalty of its staunchest customers.
https://t.co/kXJpQluOZf
As consumers are less brand loyal and more value-conscious, loyalty marketers are finding ways to attract less frequent, mid-segment customers as a long-term retention & growth strategy.
Below are a few ways that’s playing out. 👇
https://t.co/tJCbZaWPaB
@Delta changed its FFP, vexing thousands—after years of creating emotional loyalty and elevated customer experience, its latest program devaluation has effectively devalued the loyalty of some of its staunchest loyalists and brand advocates. https://t.co/tj2lEMYE7j
@LEGO_Group continues to delight their customers by, well, listening to them. Its open innovation platforms—Lego Ideas and BrickLink—consistently deliver fresh insights that foster loyalty and brand love. #loyalty
https://t.co/8G6l7ocJMR
A successful loyalty program is fundamental to organizational growth. In the latest from @thewisemarketer, @capillarytech outlines how brands can get there and earn higher returns on their loyalty efforts.
https://t.co/ngjjolqwYd
In Let’s Talk Loyalty’s latest podcast, we sit down with host Paula Thomas to discuss the latest loyalty marketing trends and how to create customers obsessed with your brand. #loyalty#marketing#customerexperience
Listen here 🎧👉 https://t.co/EVCxytyUfN
Creating seamless online and offline experiences is critical in today's customer journey. A growing list of fast-casual #restaurants are taking their #loyalty experiences in-store to drive sales and increase personalization. https://t.co/sKMF9kxw3x
For brands, creating emotional #loyalty can feel elusive. This @CRMCRetail interview series explores how brands can achieve an emotional connection by creating value in both transactional and non-transactional ways.
https://t.co/bM6YERQGaj
Authentic loyalty lies not only in knowing where and what your customers buy but understanding who they are and what they feel, believe, and value. 🌟😍
#loyalty#marketing#customerexperience
Learn more 👉 https://t.co/QefX6Shz8B
Ennismore is 'dissing' traditional #travel#loyalty with its new subscription model. 'Dis-loyalty' encourages exploration across its luxury hotels & restaurants in 30 countries, focusing on community and trying new things instead of spend and frequency.
https://t.co/giTN3UvJRX
It’s no surprise that #loyalty programs feel much the same. Brands that create value in each interaction—so that the brand experience itself fosters loyalty—will be better poised to attract and retain increasingly selective consumers.
https://t.co/xHTUXSB85q
#Travel brands still on the rebound from a pandemic pause are finding ways to entice the infrequent traveler. @ExpediaGroup’s One Key program hopes to attract #loyalty through seamless experiences across its three core brands. #customerexperience
https://t.co/solh1ldtLt