you must create because the thing you’d make doesn’t exist anywhere else. nobody has your exact combination of experiences and wounds and obsessions, which means the work only you could make is genuinely irreplaceable. if you don’t make it, it simply never exists. the world just goes without it, never knowing what it missed. that’s the most exciting thing about being you. the thing is waiting and you’re the only door it has.
Your CEO should be strong.
Your CTO should be wise.
Your COO should be wicked, cunning, of mysterious origins, fluent in the dark arts, blurry in pictures,