Hypernatural

We're a generative video creation platform. We post and re-share videos generated in Hypernatural. Try it out:

[Rebecca Kossnick @rebkos]

The pasta sauce you’ve spent years perfecting can’t be chunky in one shot and smooth in the next (even if Will Smith is just going to eat it all anyway).

Your brand deserves precision. With @HypernaturalAI, you can make videos that look right in minutes.

[Rebecca Kossnick @rebkos]

Organic social, paid ads and TV, all in one place. No production team required.
Finally, AI video that actually works for your brand.

Go make something awesome at https://t.co/rZROtxwafR!

[April Underwood @aunder]

For when close enough isn’t good enough, @HypernaturalAI is building video tools for the people whose work requires control and quality - namely brands. Give it a spin for your next video.

[David Kossnick 🇮🇱 @DKossnick]

If you’re in Chicago near Woodland Street and 57th Street around 3 PM today, my kids are running a special pop-up lemonade and brownie stand—hope to see some of you there!

We made a video in @HypernaturalAI to celebrate the lemonade stand and Hypernatural’s big launch today. It’s been awesome to see Hypernatural make it faster and easier to make videos with AI! 🚀
#GenerativeAI #Hypernatural #ChicagoTech

[Hypernatural @HypernaturalAI]

Big news, we launched a whole new Hypernatural for brands!! 👇👇

[Rebecca Kossnick @rebkos]

📣 Today we're launching the brand new @HypernaturalAI to make AI video work for brands! Let’s be honest: a lot of AI video is slop 🤮.

Generators can get…close. But if you’re telling a story about your product, close isn’t good enough.

[Rebecca Kossnick @rebkos]

📣 Today we're launching the brand new @HypernaturalAI to make AI video work for brands! Let’s be honest: a lot of AI video is slop 🤮.

Generators can get…close. But if you’re telling a story about your product, close isn’t good enough.

[Rebecca Kossnick @rebkos]

The new @HypernaturalAI is an end-to-end video platform for DTC brands, small brand owners, and indie agencies:

🗣️ Agentic editing.
🎨 Brand control built in from the start.
🧱 Scene-level generation.
✂️ A real timeline editor.
🚀 Start from anything.

[Hypernatural @HypernaturalAI]

Congrats to @fandy_wuu on winning the first ever Hypernatural X Machine Cinema GenBattle with this super spooky video!

Thanks also to @MachineCinemaAI for partnering with us to put together this great Halloween-themed event.

Stay tuned for round two!

[Fandy Wu @fandy_wuu]

Won first place at the @MachineCinemaAI x @HypernaturalAI AI film creation competition! 😭

1st time using the tool.
Topic given on the spot
With 20 minutes to create.

Still amazed by how intuitive the tool is.
Music made w @SunoMusic
Character created w @LumaLabsAI

[Fandy Wu @fandy_wuu]

Won first place at the @MachineCinemaAI x @HypernaturalAI AI film creation competition! 😭

1st time using the tool.
Topic given on the spot
With 20 minutes to create.

Still amazed by how intuitive the tool is.
Music made w @SunoMusic
Character created w @LumaLabsAI

[Hypernatural @HypernaturalAI]

Read more

[Hypernatural @HypernaturalAI]

Sora2 is great and all, but...what if you want to tell more than the 5 second story? Today we’re shipping a huge update to close the gap for *every* storyteller: full AI motion for your whole story. In ~3min and for <$5, all your characters will move and talk naturally!

[Hypernatural @HypernaturalAI]

Read more about how we're bringing every story to life in the blog post: https://t.co/TBIF10enRb

[Rebecca Kossnick @rebkos]

@realRileyMunks @aixventureshq @TechCrunch @russellbrandom @chrmanning @HypernaturalAI @moonlake So fun!! Can't wait to see the video

[Fenz AI - 🏥 for Agents @fenzlabs]

@realRileyMunks @aixventureshq @TechCrunch @russellbrandom @chrmanning @HypernaturalAI @moonlake Loved hearing about the new wave of creativity in AI video and gaming. With tools like Hypernatural and Moonlake, user-made content could explode in 2026. Which untapped game genre do you hope AI reinvents first?

FenzAI, Bloodtest Your AI Agents.

[Riley Munks @realRileyMunks]

Great panel at @aixventureshq on the future of AI video and gaming.

@TechCrunch’s AI editor @russellbrandom speaks with the legendary @chrmanning and the founders of @HypernaturalAI and @moonlake on the emerging renaissance of creativity.

Full video soon.

[Marc Hemeon @hemeon]

I loved creating the identity for @HypernaturalAI with founders @taylorhughes @rebkos and their head of design @helenajar - we call him "TV Boy" and he likes to serve joy and amazing videos!

[David Kossnick 🇮🇱 @DKossnick]

https://t.co/o9821nsXLA is one of the coolest AI-native products, letting you make jaw dropping videos in seconds. Huge congrats to @rebkos @taylorhughes @helenajar and team on the momentum!