Captured where he first wore the #GucciHorsebit1955 bag 5 years ago, Global Brand Ambassador #XiaoZhan returns to Milan in a special campaign celebrating his journey with the House.
Mastering an icon.
Global Brand Ambassador Xiao Zhan wears the heritage-infused Horsebit loafer, a Gucci icon since 1953.
#GucciHorsebit1953#XiaoZhan https://t.co/QxK4kEzW6F
Live the Italian lifestyle through the experience of Brand Ambassador #XiaoZhan in our factory in the Marche region in Italy, a place where #Tods tradition and savoir-faire are fulfilled in perfect harmony with the surrounding nature.
#Tods#XiaoZhan
In anticipation of #GucciCosmos, the House’s itinerant archival exhibition, Global Brand Ambassador #XiaoZhan travels to Florence to discover the House’s origins in its founding city. Discover more https://t.co/0PcTS7u0Wz
In anticipation of #GucciCosmos, an exhibition of the House’s most iconic designs debuting in Shanghai on April 28, Global Brand Ambassador #XiaoZhan travels to where the story began in 1921—Florence. More https://t.co/QrZDycJ1MD
Photography by #NamJiang
Directed by #ZhuZi
Exploring the Gucci Archive housed within Palazzo Settimani in Florence, Global Brand Ambassador #XiaoZhan is surrounded by the iconic designs behind the #Bamboo1947, #GucciJackie1961, and #GucciHorsebit1955 handbag collections. Discover more https://t.co/QrZDycJ1MD #GucciCosmos
Outside of Florence at Gucci ArtLab, Global Brand Ambassador #XiaoZhan observes the creation of the House’s signature Horsebit loafers, introduced precisely 70 years ago. Discover more https://t.co/QrZDycJ1MD #GucciCosmos
Before a special curation of iconic objects from the Gucci Archive takes a trip around the world, Global Brand Ambassador #XiaoZhan travels to Florence to discover the origins of the House and explore its heritage at the Gucci Archive and ArtLab. See more https://t.co/QrZDycJ1MD
Global Brand Ambassador #XiaoZhan visits Gucci’s founding city of Florence, inspiring a reflection that goes ‘Beyond Heritage’ before the House opens Gucci Cosmos, an immersive and explorative exhibition opening April 28 in Shanghai. Discover more https://t.co/QrZDycJ1MD