Never really cared about what motives people have, because I'm willfully oblivious to most subversive ideas. I'm just gonna play obtuse and do whatever I wanted to do in the first place.
I've sat in this new Texas Roadhouse and seen it go from empty to about 75% full in 25 minutes. Most restaurants won't make it in this economy, but a well-placed TRH off a major highway will ALWAYS succeed.