icomglobal

Community of the world’s Smart Data Marketing elite / sector association exploring the creation of business value from #SmartData & #Measurement.

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@hitesh @Google Lauren Pizzi, Signet Jewelers | Lisa Wang, Sunisa Hemphoom, SAS Scandinavian Airlines | Marcella Novaes Ploumitsakos, Instacart | Meghann Elrhoul, Fetch | Noel Viscome Eliezer, Uncover | Sneha Upadhyayula, Intuit Domenic Boni, Ying Liu, @Google | Yong Guo, Warner Bros. Discovery

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We extend our sincere gratitude to @Hitesh Wadhwani @Google for his valuable contributions to yesterday's MMM & Attribution Council meeting.

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@hitesh @Google Caleb Stephen Sampath, Jorge Sepulveda, Manmeet Singh, Samir Warudkar, Shweta Verma, Express Analytics | Cole Grigsby, Parmark | Damian Russo, Hector Dorregaray, Johann Sprinckmoller, Luis Luque, Perpetual Technologies | Jason Steinberg , Filorga (a Colgate-Palmolive Company)

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@hitesh @Google Julija Hill, Kosta Skoulikaris, @PublicisGroupe | Marcos Saito, #Uncover | @marilois, @Mediastruction | Owen Ridolfi, @TeamMediaocean | Paul Sturgeon, @NielsenIQ | Robert Cardarelli, @MMAnalytics | Skye Frontier, #Incremental | Sotir Hristev, #Signifikant | @zorluhanzorlu

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@hitesh @Google Adam Husein, @wearefirebird | Alice Sylvester, @CIMM_NEWS | @Amit Deshpande | @Campbell Foster, @rickbruner, @_CentralControl | Andres Azpilicueta, #Pipeline | Claire Browne, @AdelaideMetrics | Estephan Garcia, #Ally | Harvey Brown, @NetApp | Hui Wang, @PublicisMedia |

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@hitesh @Google Leo Frattesi, @HavasMediaGroup | Lutz Moellmann, Sounava Ghosh, @Kantar | @MSCIConsulting, @marketscience_

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@hitesh @Google We also thank our esteemed chairs, Florian Combres @AXA, Peter Szarka, and Sable Mi, for their continued leadership of the council, and our attendees for their insightful participation.

@AabhaChawhan, @mindshare | Guilhem Chalancon, @mihkeljaatma, @Realeyesit |

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Last chance to secure your spot!

Request to Register 👉 [https://t.co/8PvjTahNVg

View Programme 👉 https://t.co/J16NK9kfjM

#icom25 #SummitExperience #SmartData

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Last chance to secure your spot!

This is the final call to request registration for the I-COM Summit Experience 2025 in Menorca, on May 6-8. Connect with senior executives from top Brands, Agencies, and Martech for three days of valuable insights and networking.

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Explore how to Balance Ethics, Privacy, Compliance, and Revenue Growth Targets in B2B Marketing in a session featuring industry experts Karie Burt from @Anteriad_B2B and MacKenzie Bestold from @uline .

Don't miss out, register today 👉 https://t.co/3fpyhhlEtG.

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Explore Future-Proofing Personalization with @Soumyadeb Mitra, @Rudderstack's CEO at the I-COM Summit Experience, in Menorca, on May 6-8.

Submit your Summit Registration Request here 👉https://t.co/8PvjTahNVg

#ICOM25 #SpeakerAnnouncement #SmartData

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Unlock greater understanding of Google Meridian and its potential to revolutionize marketing measurement at our MMM & Attribution Council meeting on April 30th, featuring Hitesh Wadhwani @Google.

Register today 👉 https://t.co/3fpyhhlEtG.

#MMM #GoogleMeridian

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To conclude our finalist presentations, we have Phil Jackson and Van Huynh from @Haleon_health showcasing their AI-powered Health Inclusivity Screener – an insightful look at optimizing advertising for impact through data-driven tools.

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David Charles Whittaker from MarketData is now showcasing the power of data science in shaping health interventions, through their project "MRV Orange December"

Ecosystem partner: Marketdata, VML
#ICOM25 #Sustainabilty #SmartData

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Data Creativity Award finalists @CSA Havas and Matalan are presenting their Gen AI-powered project to optimize Matalan's shopping feed visibility, led by @Robert Breese (@CSA Havas) and @Sourav Das (Havas Media Group).

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From the I-COM Data Creativity Awards finalists, Paul Brown is now on stage, presenting 'Transforming Mars Marketing Ecosystem' by @creativex and @MarsGlobal .

Ecosystem parter: @tiktok_uk

#ICOM25 #MarTech #SmartData

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Now presenting: Emre Candan and Taylan Koru, I-COM Data Creativity Awards finalists, on Universal Mccann, @IPGMediabrands and MediaMarkt Turkey's House of AI project, to deliver more specific personalisation across digital and in-store platforms.

#ICOM25 #GENAI #SmartData

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I-COM Data Creativity Awards finalist, Ganesh Sivakumar, is now presenting on Maed Johnsons collaboration with Sigmoid, showcasing how they accelerate campaign management through AI.

Ecosystem partner: Sigmoid

#ICOM25 #GENAI #SmartData

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I-COM Data Creativity finalist Marina Secaf presents "Singing with Perdigao," revealing Perdigao's generative AI-powered transformation of consumer engagement through music, food, and digital inclusion with Match, @dtidigital & @BRF_Global .

#ICOM25 #GENAI #SmartData

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Thank you to Jerome Amouyal, @AXA for presenting 'My AI Brain' that addresses the challenge of creating a secure, reliable AI assistant to support employees across a wide range of business needs.

Ecosystem partner: @AdaptivAI

#ICOM25 #GENAI #SmartData