Marketscience

Full service, transparent, #MarketingAnalytics partner.

[Marketscience @marketscience_]

New peer-reviewed research from @marketscience_ challenges the common dual-Adstock approach in MMM.

Are long-term ROI claims overstated? Find out why it matters 👉

🔗 https://t.co/u3zoao76fU

#MarketingStrategy #MMM #Adstock #ROI #BrandBuilding

[Marketscience @marketscience_]

Marketscience is headed to @PossibleEvent!

Let's connect and talk all things marketing effectiveness analytics and explore how we can help you optimize your marketing spend - even in uncertain times!

Drop us a line at [email protected] and we would be happy to meet.

[Marketscience @marketscience_]

Check out our new brand video that highlights Marketscience's core values, services, and unique approach to delivering tangible business outcomes and maximizing #marketing #ROI for clients across industries.

https://t.co/iHGGsFEBr3

[Marketscience @marketscience_]

Check out our new blog series, "Marketer's Guide To Measurement"!

This guide helps #marketing executives navigate #measurement and #analytics, offering insights and practical tips for informed decision-making.

https://t.co/0mwUEv69FN

[Marketscience @marketscience_]

https://t.co/5kHnyaYFZv

[icomglobal @icomglobal]

New Research Reveals Flaws In Conventional Marketing Mix Modeling Approaches - https://t.co/OoAUXno7BK | @MSCIConsulting @marketscience_
#MarketingMixModeling

[Marketscience @marketscience_]

We recently had the pleasure of presenting alongside @PwC to @ISBAsays members on the impact that #COVID has had on measuring #marketing effectiveness. Key presentation points can be found here: https://t.co/ZipNsLfkoW. Big thanks to all who attended!

[icomglobal @icomglobal]

COVID Impact: #Measurement & #Analytics Q&A - https://t.co/sraNqIbutC | @marketscience_ #marketing

[Marketscience @marketscience_]

In our latest article we dive into the top 3 #marketing #measurement questions of today, and give you the answers and advice so that your business can continue moving forward.

Read more: https://t.co/7Q9foHwUz3

[Marketscience @marketscience_]

Our #covid19 U.S. database has just been updated to reflect the latest numbers. This #data can be used alongside other variables in an #MMM #analysis & forecasted to help you understand current and future impact on business.

Download it today! https://t.co/pejpU2hdwV

[Marketscience @marketscience_]

Calling all #data gurus - we are #hiring! We're looking for a rockstar #Analytics Consultant to join our growing team.

For interested candidates please send your resume and cover letter to [email protected]

https://t.co/dYMaFymqHb

[Marketscience @marketscience_]

Great to see such a collaborative industry effort put forth towards this #attribution Whitepaper. Great work all!

[icomglobal @icomglobal]

We are excited to announce the I-COM Attribution Council Whitepaper that explores and explains some of the most pressing issues in attribution today. Created by: @aliceksyl, @Simber86, Jim Spaeth, Matt Andrew, @melgrady @ryan_tiberius and @lutemi https://t.co/FDfVq6nt6r

[Marketscience @marketscience_]

As #COVID19 continues to shape the new normal in the realm of #CX, we sat down with @FionaMESH, CEO of @MESHExperience, to discuss the deluge of new digital CX responses and what this means for the future of #brand experiences.

Take a read: https://t.co/FTiVh9JCuM

[Marketscience @marketscience_]

Calling all data gurus - we are #hiring! We're looking for a rockstar Analytics Consultant to join our growing team.

Take a look at the opening below and let us know if you're the right fit. https://t.co/dYMaFymqHb

[Marketscience @marketscience_]

Thanks @markritson for a great eulogy to Don. We had the pleasure of working with Don as an advisor to our firm and couldn’t agree more on his drive to see #marketing and #sales as a “connected whole”. We’ve no doubt his legacy will live on.

https://t.co/rhPIOysRjy

[icomglobal @icomglobal]

The Changing Face of #CustomerExperience - https://t.co/LE7pulFRRC |@marketscience_ @FionaMESH - @MESHExperience

[Marketscience @marketscience_]

As #COVID19 continues to shape the new normal in the realm of #CX, we sat down with @FionaMESH, CEO of @MESHExperience, one of our key vendor partners, to discuss the deluge of new digital CX responses & what this means for the future of #brand experiences
https://t.co/FTiVh9JCuM

[icomglobal @icomglobal]

In US, David Dixon of @marketscience_ Joins @icomglobal #Attribution #BehaviouralScience and #ChiefAnalytics & #ChiefDataOfficer Councils - https://t.co/FnT6P1UPBt | #smartdata #marketing

[Marketscience @marketscience_]

Our downloadable databases now feature all relevant #COVID19 data across the US, UK, and Canada. This #data can be used alongside other variables in an #MMM analysis & forecasted to help you understand current and future impact on business.

Take a look: https://t.co/pejpU2hdwV

[icomglobal @icomglobal]

In UK, Peter Cain @MSCIConsulting of @marketscience_ Joins @icomglobal #Attribution & #ChiefAnalytics & #ChiefDataOfficer Councils - https://t.co/WhwVq4RzCJ | #smartdata #marketing