In collaboration with @ICWcommunity, a new guideline aimed at filtering out any work that
objectifies, sexualises, or shows women in harmful gender stereotypes, or promotes unrealistic beauty standards, was introduced. #KCA21
Last minute briefs for a Women’s Day post? We feel you. Send your clients this Women’s Day Test and challenge them to pass it. Drinks on us, if they do.
https://t.co/3BRHSS6s8M
This is a great checklist for brands and agencies to use to determine if speaking out makes sense or if it’s preformative activism.
Is the company doing the work to make change and drive equity? Are the people being highlighted used as tokens or is it a true representation?
Nobody:
Brands: We're so committed we even changed our logo.
Sick of working on such W Day briefs? Slide into your Brand Manager's DM with this Women's Day Test. https://t.co/3BRHSS6s8M