IDMA

[Marketing Week @MarketingWeekEd]

"Middle managers’ power is hugely underestimated. Who has the strongest internal networks? Middle managers."
https://t.co/wi9lG2bnJO

[Marketing Week @MarketingWeekEd]

@GilletteUK "While the new campaign might not have done much harm, at best, it is a waste of time and money."

[Marketing Week @MarketingWeekEd]

"There is something really dehumanising about calling [products] chocolate, caramel, mocha and coffee while all the lighter shades are porcelain or ivory."
https://t.co/GCPCZmlh0w

[Marketing Week @MarketingWeekEd]

From Apple in the new era to building resilience Marketing Week reviews the latest books and blogs for marketers. 📚
https://t.co/nRlWod5a0Z

[Marketing Week @MarketingWeekEd]

The three questions Diageo's Mark Sandys wishes he'd asked. We spoke to him about why they made the list.

[Marketing Week @MarketingWeekEd]

"'If you were setting up your company today what would it look like?' Blockchain can get us to rethink what we’d make if we could change things at a deeper level."
https://t.co/9XRoAotV8z

[Marketing Week @MarketingWeekEd]

We give you a run down on the five things that mattered to marketers this week and why.
https://t.co/Slq1gLhv0g

[Marketing Week @MarketingWeekEd]

If you’re serious about developing your new skill quickly, you’ll probably realise you need to take it up outside your commute too.
https://t.co/q1PuYGPOUI

[Marketing Week @MarketingWeekEd]

@Warburtons The company hopes its ‘Good Bagel’ campaign will create “talkability and fame” for the brand. 🥖

[Marketing Week @MarketingWeekEd]

"What is data-driven marketing? Good question. To understand why it is important, try asking: what is marketing without data?"
https://t.co/7OStKaDNR4

[Marketing Week @MarketingWeekEd]

'3 questions I wish I’d asked as a junior marketer'.
https://t.co/Bij0bLtlaD

[Marketing Week @MarketingWeekEd]

'Is it worth getting experience outside the UK?'

Three questions I wish I asked as a junior marketer.
https://t.co/Bij0bLKWzd

[Marketing Week @MarketingWeekEd]

Did you catch this week's killer stats? From consumer engagement to podcasts and ‘prime’ ad slots, we've got the numbers you need. 💪
https://t.co/S5MSvv9p6w

[Marketing Week @MarketingWeekEd]

We're exploring how brands measure marketing effectiveness and we need your help.
https://t.co/1dWQaHBKRK

[Marketing Week @MarketingWeekEd]

Are terms like ‘millennial’ actually useful? https://t.co/0lP0XPw0LC

[Marketing Week @MarketingWeekEd]

As AI plays an ever-increasing role in marketing, we examine its flaws and biases, and ask how marketers can prevent harm to both their customers and their brands. 🤖
https://t.co/nGgBlfUrlt