My article for @Cineuropa - Distributors and sales agents discuss the marketing campaigns adopted for The Worst Person in The World and Compartment no.6 at the @IDS_Cologne https://t.co/F32Iadyvhi
What a great journey! Thank you all for being part of the first @IDS_Cologne. We had excited keynotes from great speakers from all over the world, intensive talks and a very valuable exchange about distribution work. Thanks to everyone who came, hopefully we'll see us again 2023.
“Most people who say they'll go to see a film in the cinema don’t go. The point is the use of technology to provide a seamless journey to ticket sales and grow the audiences. We can't carry on doing things the same way if we want different results.” Mark Kirkpatrick, @usheruHQ
“How can campaigns be created in a very cost effective way using online tools? For us using ambassadors to bring a trusted authentic voice as well as creating engaging activations proved highly effective.” Lucy Savage from @StudioSoho_@IDS_Cologne
"Despite these hard times on the market, I do believe that distributors can still break through at the box-office. But you need to be very consistant in your positionning and try new actions, that go beyond the traditional toolkit." @AlexisMas1 from @CondorFilm@IDS_Cologne
Guten Morgen! Esta semana hemos estado en Colonia en la primera Cumbre Internacional de Distribución @IDS_Cologne.
Hemos presentado @ElasticaFilms y nuestro compromiso con el cine independiente ante colegas europeos con los que hemos compartido experiencias muy muy interesantes.
„Cinema is emotional, clever, indulging and makes you feel richer at the same time. This all is part of NEON's profile. I am thrilled the IDS award goes to NEON for their outstanding program.“ Mariette Rissenbeek, executive Director @berlinale in her award speech for @neonrated
“It was a pleasure to be at the first @IDS_Cologne, what an amazing way to share a cultural exchange. I see a bright future when we stay flexible and adapt to our market, find films that have exceptional stories from exciting filmmakers.” @elissafed from @neonrated
“Digital world allows you to share but also to target, to be reactive, to repeat, to have fun with your words and contents. Monitor and source the digital world as often as possible and make the audience go see the movie you´re promoting first.” @ZviDavidF, CEO @MenschAgency
“The independent distributor brings the expertise and the tools to create more visibility for the film. Reaching the goal of a higher number of admissions. We need to know more about the current zeitgeist in order to promote films.” @ecostarios, CEO @ElasticaFilms@IDS_Cologne
"A24 is business punk as brand promises.” Prof. @soundcultures, Professor for communication and media science at the @srhberlin in his Keynote 'A24 as a role model for film distribution' @IDS_Cologne
“Fast changing market has always been a challenge. The faster changing audiences have trained all of our team being more creative and innovative.” Chris Yu, @greennaraemovie@IDS_Cologne
“With a subscription model cinemas can build a community of film lovers and strengthen the relationship with younger visitors, while at the same time help smaller film titles reach their audience.” Thomas Hosman, @Cineville@IDS_Cologne
“Audience behaviour data focused on film intertest and ticket purchase intent is the new way distributors need to target their audiences. If you get the balance right you can increase sales by factor of three or six times.” Ben Johnson, CEO @ProjectGruvi @IDS_Cologne
The @IDS_Cologne officially started. What can we learn from successful film campaigns from other territories? Very excited about our speakers Elissa Federoff (@neonrated), Enrique Costa (@ElasticaFilms) and many more.
Almost ready for the first @IDS_Cologne! We are starting tomorrow with our warm up panels in co-operation with EWIP. On wednesday is our official opening. Really looking forward to you all! #internationaldistributionsummit
Let's go! We are pleased to announce the newly launched INTERNATIONAL DISTRIBUTION SUMMIT in Cologne October 19th-20th, an international conference which will focus on innovative #distribution work in a changing public environment. #cinema