IanGibbsDataStories

Measurement Professional and Author of the DMA Intelligent Marketing Databank

[IanGibbsDataStories @IGDataStories]

"Removing ‘vanity’ metrics from marketing."
Something I penned for Research Live to coincide with the the launch of the DMA UK Intelligent Marketing Databank... ironically being shared for vanity purposes! https://t.co/sRO6tYdSr0

[DMA UK @DMA_UK]

⌚ 3 to 4pm
📅 Wednesday 25 May
💻 Online

Leadscale Group’s @skipfidura will join @CampaignerUK, @IGDataStories, @thenecgroup, @OVOEnergy, and @TheEconomist to discuss #emailmarketing effectiveness.

Tickets here ➡️ https://t.co/Cgyk9v1MPJ

#email #emailgeeks #dmaevents

[DMA UK @DMA_UK]

How can #marketers overcome the industry’s current #measurement challenges?

Find out alongside @IGDataStories on Thursday 28 April as he presents key insights from our second annual Meaningful Marketing Measurement #report.

Sign up here ➡️ https://t.co/L1VHRd8g14

#marketing

[IanGibbsDataStories @IGDataStories]

@pknegten @cpokane @cadielisejones Cool. So Yahoo became Oath, become Verizon and then became Yahoo again. Keeps the branding team busy I guess. What do we call Huff Po these days?

[IanGibbsDataStories @IGDataStories]

@faris Don't be Kolton.

[IanGibbsDataStories @IGDataStories]

@keano81 @nicsadventure Wow. Someone find this man the right end of the stick.

[IanGibbsDataStories @IGDataStories]

Campaign effectiveness increased 11% during the pandemic. Direct Response and Customer Retention were big drivers as the market focused on the short term more than ever. Does this tally with your experiences? (full @DMA_UK here: https://t.co/Da0DMv4xAn)

[IanGibbsDataStories @IGDataStories]

What @MarketingWeekEd said: https://t.co/sQDgNDj7ns

[IanGibbsDataStories @IGDataStories]

Good to see the Intelligent Marketing Databank covered in Marketing Week this morning: https://t.co/l7xqRgm3TQ

[IanGibbsDataStories @IGDataStories]

The DMA's Intelligent Marketing Databank is live!
167 measures of effectiveness identifed: 60% are useful measures of brand, response and business effects; and 40% of which are less meaningful delivery metrics. Focus your evaluation on the 60%! https://t.co/Da0DMv4xAn

[IanGibbsDataStories @IGDataStories]

Debating effectiveness and measurement with some very clever people! @DMA_UK https://t.co/Da0DMv4xAn

[IanGibbsDataStories @IGDataStories]

The @DMA_UK Intelligent Marketing Databank launches at 10am today. Join us for an overview of the results and watch this space for lots of effectiveness nuggets over the coming weeks: https://t.co/OziiT1eQDI

[IanGibbsDataStories @IGDataStories]

Very excited to be part of this important industry initiative. Download a copy of the DMA's Making Measurement Meaningful whitepaper here: https://t.co/y7PdV2svV9... and watch this space for more developments around the DMA databank over the coming months. https://t.co/X8teORSALj

[IanGibbsDataStories @IGDataStories]

Great to see our FreeWheel commissioned Advanced TV research start to make some noise in the trade press.... https://t.co/yW9cZp2PWG

[IanGibbsDataStories @IGDataStories]

In 24 hours time I'll be hosting a measurement panel debate with these very clever people for Facebook Select. "You can plan it, but can you measure it?" Very much looking forward to hearing what they have to say!

[IanGibbsDataStories @IGDataStories]

@keano81 What an appalling person.

[IanGibbsDataStories @IGDataStories]

"Always Readable." I'll take that ;-)

[Clare O'Brien @clareob]

Actually, old fashioned mail has more than novelty value for young audiences... the always readable @IGDataStories with some useful insight https://t.co/nJyTR7lAAK @ISBAsays

[IanGibbsDataStories @IGDataStories]

@keano81 @ballantine70 Thanks! Lazily Yours, Ian.

[IanGibbsDataStories @IGDataStories]

@keano81 @ballantine70 Amy - I want to listen to this but am strapped for time today... when in the podcast do you talk about agency data tools? (sorry if this is the laziest tweet you have ever read...)

[IanGibbsDataStories @IGDataStories]

"Measurement is the biggest opportunity in ad tech right now."

Great piece in Exchange Wire from a couple of week's back that's just come to my attention via the excellent Fix Newsletter from @simonbigpicture https://t.co/pXHA03KtR6