Isaac Gross

$3B+ in annual Amazon sales under management | IG PPC is a hands-on Amazon PPC agency that manages the PPC for many 7-9 figure Amazon businesses.

[Isaac Gross @IG_PPC]

Thank you @TuckerCarlson for bringing awareness to this.

As someone who manages over $2B in annual sales on Amazon I can attest to many of the things mentioned. There is no doubt that Amazon has given a great opportunity to sellers by giving them a platform, and many have made millions in profit, but in the past couple of years things are becoming harder and harder sellers are suffering tremendously.

We are still grateful for the opportunity Amazon has given but they can use a wakeup call and ease their fees to be more considerate with its sellers.

[Tucker Carlson @TuckerCarlson]

Ep. 104 What’s it like to work for Jeff Bezos? Here’s an account from someone who sells for him.

[Isaac Gross @IG_PPC]

https://t.co/b6EqAMWLSL

[Isaac Gross @IG_PPC]

Amazon DSP, if done right, can have an insanely high return! We're seeing over 10x ROAS for certain brands!

Take this quiz to see if your brand is a fit for Amazon DSP 👇

[Isaac Gross @IG_PPC]

Amazon just launched "Auto Buy"!!

Shoppers can set a price rule and Amazon automatically purchases when it drops to that point.

I wish Amazon gives sellers this data (how many rules are set on your ASIN + at what price), you'd have real demand curve data.

No guessing. Just actual purchase intent tied to real dollar amounts.

Game-changer for pricing strategy.

[Isaac Gross @IG_PPC]

Amazon just made Prompts billable in Sponsored Products.

We tested them for 30 days. Here's what happened:
$460 spent → $1,677 in sales 27.5% ACOS | 3.6x ROAS

The kicker? 2 out of 25 prompts drove 80% of revenue.
Most prompts? Zero sales.

Test everything. Scale the winners. Kill the rest.

Prompts are live. Are you using them?

[Isaac Gross @IG_PPC]

MOST AMAZON ACCOUNTS HAVE ZERO AUDIENCES ACTIVATED.

I built a free tool to fix it.

🟢Upload your bulk file
🟢Instantly see every campaign with no audiences
🟢Download a ready-to-upload file to activate them all.

2 minutes. No manual work.

Comment "Activate" and I'll send it over.

[Isaac Gross @IG_PPC]

@amzshopID Sent

[Isaac Gross @IG_PPC]

Amazon has a hidden report that shows how your PPC stacks up against every competitor in your category.

Nobody uses it because it's an unreadable Excel file with 40 columns.

So I built a free dashboard that visualizes it in 30 seconds.

Reply "Benchmark" and I'll send you the link.

[Isaac Gross @IG_PPC]

@Torralba09 Sent

[Isaac Gross @IG_PPC]

@theobserver2121 Sent!

[Isaac Gross @IG_PPC]

@BadgerBeatDown Sent!

[Isaac Gross @IG_PPC]

@AbeChomali Haha. PM'd you:)

[Isaac Gross @IG_PPC]

Amazon Rufus sending traffic to off Amazon!

[Isaac Gross @IG_PPC]

Ads in Amazon Rufus!

I'm starting to see more and more advertising in Amazon's AI Rufus.

Interesting times ahead.

[Isaac Gross @IG_PPC]

THE AMAZON SEARCH TERM YOU CAN’T NEGATE! 😤

Seeing more & more * (asterisk) in your Search Term Reports?
→ NOT auto targeting
→ Actual customer search term
→ Usually 0 sales
→ CAN’T be negated
→ No real keyword visibility

It’s off-Amazon traffic bleeding in.

Only fix: Campaign Settings → “Limit off-Amazon spend”

Amazon pls give us a full OFF switch 🙏

[Isaac Gross @IG_PPC]

We’ve done 100's Amazon audits in 2025!

Most audits stop at:
“You spent money on keywords with no sales.”
That’s not an audit.

We go deeper:
• Organic ranking strategy
• N-Gram demand analysis
• Keyword-level market share (SQP)
• Budget allocation
• Branded vs non-branded efficiency

If you sell on Amazon, you’re leaving money on the table.
DM AUDIT for a free review.

[Isaac Gross @IG_PPC]

Pulled from Amazon Brand Analytics 👇

Same-Day shipping converts ~19% better than 2-Day.

Especially heading into the holidays, when shoppers are buying last-minute, delivery speed becomes the decision-maker.

Inventory placement isn’t ops.
It’s a growth lever.

[Isaac Gross @IG_PPC]

Who is the GOAT headhunter/recruiter in the Amazon & e-commerce space? 🇺🇸 US-based only!

[Isaac Gross @IG_PPC]

PROMPTS are now LIVE in Amazon Ads.

This could be the start of a brand-new era.

We’re moving from keyword advertising to prompt advertising.

78% of consumers want conversational AI that recognizes them + remembers their preferences.

Amazon will now let brands appear inside these AI-generated prompts via PPC.

It’s early but this is going to evolve FAST in 2026.

Stay sharp. The future of Amazon Ads is shifting right now.

[Isaac Gross @IG_PPC]

Amazon Sponsored Product's Video IS NOW LIVE!

Amazon's let's you add up to 5 videos to each campaign showcasing different product features.

Amazon will show 3 videos at a time for each ad. This is very interesting! Can't wait to see how it performs.