They try and pray for us to fall, but we are strong if we are all together and will never give up, we are strong, dont forget, we are the protective shield of BTS forever.
I don't think people fully understand the magnitude of this decision.
Some of the music industry's most respected producers, writers, engineers, and creatives worked on ARIRANG. A project built to the highest artistic standard. One producer even spoke publicly about hoping the album would receive Grammy recognition.
Then the Recording Academy introduced a category specifically for Asian pop.
And BTS chose not to submit.
Think about that. The biggest musical project of the year. One of the strongest commercial and artistic contenders. A project that could have competed across multiple major categories. It simply won't be in the race because the artists chose principle over prestige.
Moves like this don't happen often. When artists at BTS' level willingly walk away from the biggest stage in music, the conversation shifts because of what they refused to endorse.
All seven BTS members stand united in their decision not to submit to the Grammys this year. ✊
"We’ve decided not to submit our work for this year’s Grammy Awards. We hope music will be recognized and loved for what it is, rather than being divided by region or language. Thank you, as always, to ARMY and everyone who supports us." 🔥
Critic Lim praises BTS' decision to skip this year's GRAMMY submissions:
— “The fact that a single Asian artist has rebelled against a massive awards ceremony and opened a forum for public discourse demanding change demonstrates immense influence in itself.”
Forbes predicts BTS could be headed for their biggest GRAMMY Awards year yet in 2027.
— "With ARIRANG, SWIM, Normal, and at least one visual eligible, the 2027 ceremony could become the group's biggest yet. Album of the Year, Best Pop Duo/Group Performance, Best Dance Pop Recording, Best Dance/Electronic Recording, Best Asian Pop Music Performance, and Best Music Video are all possibilities."
Rapper j-hope goes viral and earns widespread praise across social media as the 'dance leader' after guiding the BTS members into their exact positions until the very last second before the FIFA World Cup Halftime Show began.
The viral reel of IShowSpeed meeting BTS becomes the most-viewed Instagram Reel in its first 24 hours, surpassing 300 MILLION views.
— It already ranks among the most-viewed videos on the platform.
BTS achieves an iTunes all-kill with "NORMAL" across the world's biggest music markets.
#1 — U.S.
#1 — Japan
#1 — U.K.
#1 — Germany
#1 — France
#1 — Canada
#1 — Brazil
#1 — Mexico
#1 — Australia
🚨#BTS along with Shakira, Bieber and Madonna will perform at the first FIFA World Cup Final halftime show TOMORROW ! ⚽️
🇺🇸July 19 at 3PM ET | 🇰🇷July 20 at 4AM KST
#BTSXWorldCup2026
📊| #BTS_SWIM (89 days) broke the record as the Fastest song by a Group to reach 600 Million streams on Spotify, surpassing their own song “Butter” (139 days)!
CONGRATULATIONS BTS