In licensing, short-term wins can create buzz — but long-term strategy is what drives true program success.
In our latest blog, we break down the benefits of each and how they can work together, with long-term strategy as the foundation.
https://t.co/X3ZqXNHUti
We're thrilled to welcome Andrew Kallstrom as our new Account Director! He brings years of experience in marketing, licensing & brand partnerships. Learn more about Andrew here - https://t.co/YhWPvfeny2
Got questions about brand licensing contracts? Check out what questions we hear the most often and answers from experts in this FAQ post.
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Licensing Expo 2025 reminded us of why we love this industry: the collaboration and the shared passion for extending brands that resonate. Check out our recap from the world’s premier licensing event!
https://t.co/1oAGX6pIc3
We have found there are five key pillars that determine long-term success in licensing deals. Check out what impactful elements contribute to strong partnerships and programs.
https://t.co/JzJ3rt7n3O
IMC is honored to be included again in @licenseglobal's Top 20 Agents list! We are so grateful for our long-term clients and partners as we continue to see our fewer, bigger, better philosophy drive success and growth.
https://t.co/u3QRVAeeaw
The IMC team is excited to announce our newest team member, Rachel Fowler, who joins us as an Account Manager. Welcome aboard, Rachel!
https://t.co/WiTVy7q6xx
Online dating and licensing... Explore the red flags of using online business matchmakers and why partnering with an agency is better.
https://t.co/pd0el23Sbf
IMC is excited for our new partnership with Duluth Trading Co. and can't wait to develop new partnerships to engage Duluth’s passionate fan base.
https://t.co/geD3z4YRT5
Check out our latest blog where Stephen Reily, our CEO and Co-founder, illustrates how food and beverage brands can support the holy grail of licensing.
https://t.co/QnYPn0M1FP
ICYMI: Stephen Reily, IMC’s CEO and Co-Founder, shares his thoughts on “forever” partnerships in licensing, specifically in the food & bev category.
https://t.co/Cg5gYjCVhY
Stephen Reily, IMC’s CEO and Co-Founder, is once again featured in @licensemag as he discusses why familiarity and frequency of interaction with a brand are the biggest drivers of licensing success. Check it out!
https://t.co/75UKAWEBmF
“Forever” partnerships in food and beverage licensing are traditionally not recommended. However, Stephen Reily, IMC’s Co-Founder and CEO, talks about how a long-term partnership is still the goal.
https://t.co/Cg5gYjCVhY
Did you participate in Amazon’s Prime Day? Check out why some brands and their licensed products choose not to partake in these types of sales events.
https://t.co/hLVQ7wZwjp
ICYMI: IMC’s latest blog shares why guaranteed minimum royalties are a necessity and how they should be calculated. Check it out.
https://t.co/7y6k00XrOs
IMC’s Maria Janis is featured in @Licensing_Intl's People Profile. Check out how Maria came to be the licensing rock star she is!
https://t.co/1aZPGABScm
Guarantees, while some may see as a risk, are a necessary part of a licensing agreement. Learn why and how these should be calculated in our latest blog.
https://t.co/38TbQ0gDG0