🚨 We want to address the misinformation currently being spread regarding Aegis.
Some community members have shared posts claiming that Aegis was launched by us or is secretly connected to Ice Open Network / Ice Labs.
This is false.
Aegis is not our product.
Aegis is not launched by us.
Aegis is not the product we referred to in our recent announcements.
We made it very clear that the new product we launched on Monday would not be revealed publicly yet. We also explained that it is being launched under a separate product brand, the same way Online+ has its own name, brand, and domain while still being part of Ice Labs.
Unfortunately, instead of reading the announcements properly and waiting for facts, certain individuals decided to create unnecessary speculation, spread misinformation, and drag an unrelated project into baseless accusations.
That is unacceptable.
We also want to apologize to the Aegis team and community if they received negative comments, accusations, or harassment because of false assumptions made by people connected to our ecosystem. No legitimate project should be attacked because someone decided to turn speculation into “facts” without doing proper research.
Regarding our former CMO, we are disappointed to see her continue spreading misinformation and creating confusion around ION. This is not the first time we have seen narratives pushed in a way that damages the project, the team, and the community.
How can someone like her claim to stand for transparency and values.
Instead, we have seen comments removed from her channels, members of her own community blocked from participating in discussions, and conversations restricted when questions or facts challenged the narrative being presented.
This does not help the community.
This does not protect ION.
This only creates more FUD.
To everyone in the community: please read our official announcements carefully.
We said the product would launch on Monday.
It did.
We said the product name would not be revealed yet.
That remains the case.
We said it is a product brand under Ice Labs.
That is still true.
We are keeping the product private for now because the current level of FUD, personal attacks, and unnecessary speculation proves exactly why this approach is needed. Our priority right now is to protect the work, protect the launch, protect the team, and give the product the clean start it deserves.
Our goal is not to satisfy every demand for immediate disclosure.
Our goal is to save and rebuild the project with real products, real revenue, and real utility for the $ION ecosystem.
We will share more when there is something meaningful to share.
Until then, please stop turning assumptions into accusations. If you care about ION, focus on facts, official updates, and the long-term direction we are building.
We are here.
We are working.
We are protecting the project.
And we will continue moving forward.
Zeus
✨ Even though it is Sunday, I have personally spent more than 20 hours yesterday and today making sure everything is prepared for Monday.
I am honestly very hyped about tomorrow.
The next two weeks are extremely important for us and, in many ways, they will help define the future direction of $ION.
For those of you who have ever run ads or marketing campaigns before, you will understand what I mean when I say this: promoting Online+ through platforms like Google, Meta, and other major advertising networks was extremely difficult because of the nature of the product and its connection to crypto.
That created real limitations for us.
We could not properly promote it, scale campaigns, test audiences, optimize lead costs, or reach users in the way a normal product should be able to.
What we have built and are launching tomorrow is different.
From the beginning, this product has been designed with advertising compliance in mind, so we can finally run proper campaigns through platforms like Meta, Google, search, social, and other business acquisition channels.
The goal is very clear:
Bring in real users.
Generate real revenue.
Create real utility for the $ION ecosystem.
My focus right now is simple: I want the company to generate revenue without needing to sell a single token anymore.
Once we reach profitability, we can move with more strength into the next phase: token appreciation, buybacks, burns, deeper utility, and long-term ecosystem growth.
I want this project to succeed more than anyone.
I want you all to know that I am doing my best, every single day, to beat what sometimes feels impossible.
What I can promise is transparency.
Positive or negative, I will keep sharing the progress, the data, the feedback, the next steps, and what we are learning along the way.
These next two weeks will show us a lot:
Whether the product is strong.
Whether acquisition costs make sense.
How real customers react.
What feedback we receive.
What needs to be improved.
And how fast we can turn this into a profitable growth engine.
What I can say already is that we are pioneers again.
This is something new, something nobody else is doing in the way we are preparing to do it, and that is one of the reasons we are keeping the product name private for now.
Not because there is anything to hide.
But because we want to protect the launch, protect the team’s work, and avoid unnecessary FUD around a product that deserves a clean start.
New product.
New brand.
Same company.
Just like Online+ has its own name, brand, and domain, this new product also has its own brand and domain.
That does not mean it is separated from Ice Labs.
That does not mean anything strange is happening.
It simply means we are launching it properly for the market it is built for.
Tomorrow is the beginning.
Now we execute, measure, improve, and prove.
✨ Even though it is Sunday, I have personally spent more than 20 hours yesterday and today making sure everything is prepared for Monday.
I am honestly very hyped about tomorrow.
The next two weeks are extremely important for us and, in many ways, they will help define the future direction of $ION.
For those of you who have ever run ads or marketing campaigns before, you will understand what I mean when I say this: promoting Online+ through platforms like Google, Meta, and other major advertising networks was extremely difficult because of the nature of the product and its connection to crypto.
That created real limitations for us.
We could not properly promote it, scale campaigns, test audiences, optimize lead costs, or reach users in the way a normal product should be able to.
What we have built and are launching tomorrow is different.
From the beginning, this product has been designed with advertising compliance in mind, so we can finally run proper campaigns through platforms like Meta, Google, search, social, and other business acquisition channels.
The goal is very clear:
Bring in real users.
Generate real revenue.
Create real utility for the $ION ecosystem.
My focus right now is simple: I want the company to generate revenue without needing to sell a single token anymore.
Once we reach profitability, we can move with more strength into the next phase: token appreciation, buybacks, burns, deeper utility, and long-term ecosystem growth.
I want this project to succeed more than anyone.
I want you all to know that I am doing my best, every single day, to beat what sometimes feels impossible.
What I can promise is transparency.
Positive or negative, I will keep sharing the progress, the data, the feedback, the next steps, and what we are learning along the way.
These next two weeks will show us a lot:
Whether the product is strong.
Whether acquisition costs make sense.
How real customers react.
What feedback we receive.
What needs to be improved.
And how fast we can turn this into a profitable growth engine.
What I can say already is that we are pioneers again.
This is something new, something nobody else is doing in the way we are preparing to do it, and that is one of the reasons we are keeping the product name private for now.
Not because there is anything to hide.
But because we want to protect the launch, protect the team’s work, and avoid unnecessary FUD around a product that deserves a clean start.
New product.
New brand.
Same company.
Just like Online+ has its own name, brand, and domain, this new product also has its own brand and domain.
That does not mean it is separated from Ice Labs.
That does not mean anything strange is happening.
It simply means we are launching it properly for the market it is built for.
Tomorrow is the beginning.
Now we execute, measure, improve, and prove.
💫 We owe you an apology.
One week ago, we said Phase One of the new ION direction was expected to launch within two weeks.
We were wrong.
Phase One is already finished — and the controlled launch is scheduled to begin first thing Monday.
That means we are moving one week earlier than expected.
Over the past week, our small team pushed harder than ever. We have integrated AI deeply into our development, QA, testing, iteration, documentation, and automation workflows.
In total, last week, we processed more than 17 billion AI tokens across agentic development pipelines, automated QA loops, regression testing, edge-case simulations, code reviews, optimization tasks, technical documentation, campaign preparation, and product validation work.
While we were sleeping, our agents were still working.
Testing.
Breaking things.
Finding issues.
Re-running flows.
Improving outputs.
Validating user journeys.
Preparing the product for real clients.
This is exactly the speed we were missing in the past.
We had strong ideas before, but we often lacked the execution velocity needed to bring them to market fast enough. This time, things are different.
Phase One is not a hype launch.
It is a controlled launch with a small initial client base, where we will calibrate campaigns, optimize acquisition costs, collect real feedback, improve conversion flows, and validate demand with actual users.
The goal is simple:
Build a product that brings real utility, real monthly revenue, and real value back into the ION ecosystem.
This new direction is connected to the AI industry, but it is not dependent on crypto hype, KOLs, market noise, or empty speculation. It can be marketed through real business channels, including search, social, and direct acquisition campaigns.
We have already prepared multiple campaign angles. Once we begin collecting data, I will share updates as transparently as possible: what works, what does not, what we are improving, and how the product is performing.
Some people will say this is just marketing.
That is fine.
If it is only marketing, it will not survive contact with real clients, real campaigns, real feedback, and real numbers.
The project is 100% open-source under the MIT license and will be shared publicly at the right moment.
For now, we launch, measure, learn, improve, and grow.
This is the rebuild.
This is the speed we needed.
And this is how we make ION stronger, sharper, and useful again.
Zeus
💫 We owe you an apology.
One week ago, we said Phase One of the new ION direction was expected to launch within two weeks.
We were wrong.
Phase One is already finished — and the controlled launch is scheduled to begin first thing Monday.
That means we are moving one week earlier than expected.
Over the past week, our small team pushed harder than ever. We have integrated AI deeply into our development, QA, testing, iteration, documentation, and automation workflows.
In total, last week, we processed more than 17 billion AI tokens across agentic development pipelines, automated QA loops, regression testing, edge-case simulations, code reviews, optimization tasks, technical documentation, campaign preparation, and product validation work.
While we were sleeping, our agents were still working.
Testing.
Breaking things.
Finding issues.
Re-running flows.
Improving outputs.
Validating user journeys.
Preparing the product for real clients.
This is exactly the speed we were missing in the past.
We had strong ideas before, but we often lacked the execution velocity needed to bring them to market fast enough. This time, things are different.
Phase One is not a hype launch.
It is a controlled launch with a small initial client base, where we will calibrate campaigns, optimize acquisition costs, collect real feedback, improve conversion flows, and validate demand with actual users.
The goal is simple:
Build a product that brings real utility, real monthly revenue, and real value back into the ION ecosystem.
This new direction is connected to the AI industry, but it is not dependent on crypto hype, KOLs, market noise, or empty speculation. It can be marketed through real business channels, including search, social, and direct acquisition campaigns.
We have already prepared multiple campaign angles. Once we begin collecting data, I will share updates as transparently as possible: what works, what does not, what we are improving, and how the product is performing.
Some people will say this is just marketing.
That is fine.
If it is only marketing, it will not survive contact with real clients, real campaigns, real feedback, and real numbers.
The project is 100% open-source under the MIT license and will be shared publicly at the right moment.
For now, we launch, measure, learn, improve, and grow.
This is the rebuild.
This is the speed we needed.
And this is how we make ION stronger, sharper, and useful again.
Zeus
🌈 I’ve never been more focused on proving what ION can become.
This time, we build first, launch first, prove first. Then reveal everything.
No hype. No noise. Just execution.
The next 6 weeks will define the rebuild.
💫 Over the past month, we have been working on a new direction for ION — one that I personally believe can define the future of this project.
This time, we are doing things differently.
In the past, we shared too much too early: teasers, plans, timelines, and details before products were fully ready. We learned from that. This time, we build first, launch first, prove first, and only then reveal everything.
Phase One of this new product is almost ready and is expected to launch within the next two weeks.
The product is connected to the AI industry, designed to generate revenue from day one, and built to bring real utility and long-term value back into the ION ecosystem.
Unlike previous initiatives, this does not depend on crypto KOLs, hype cycles, or market noise. It can be marketed directly through proper business channels, including social and search campaigns. This was something we could not realistically do with Online+ due to the nature of the product and the restrictions we faced with major advertising platforms.
Once the campaigns begin, we believe it should take around four weeks to validate the product, the demand, and the market response.
For now, because of the aggressive FUD and unnecessary attacks around ION, we will not disclose the product name publicly until the right moment. The product is being launched by Ice Labs under a separate brand, as it is focused on AI and not directly branded as the ION Chain.
This approach protects the launch, protects the team’s work, and gives the product the clean start it deserves.
I will keep the community updated step by step as we move forward. Once we prove traction and growth, we will reveal more and bring the community fully into what we are building.
In around six weeks, we will have a much clearer answer on where ION stands and what this new direction can become.
I am more confident than ever that ION can come back stronger, sharper, and more focused than before.
Now it is up to the community to decide: believe in the rebuild, or watch it happen from the sidelines.
Zeus
✨ Some of you may think we went silent because we stopped working on ION.
We didn’t.
As we said weeks ago, we are still here, still building, and still fighting to put the project back on the right path.
Yes, the team is smaller now. But I still believe this team is capable of doing something powerful once the work we’ve been doing is ready to be shown publicly.
In the past, you were used to weekly bulletins, timelines, updates, and constant transparency.
That changes now.
We will no longer share every step, every internal milestone, or every expected timeline before things are ready. We learned the hard way that too much transparency can sometimes create more damage than trust, especially when technical delays happen and people turn unfinished work into FUD.
This period may look difficult from the outside, but I believe it will make the community stronger. It will separate the noise from the believers, the bad mouths from the builders, and the short-term panic from the long-term vision.
Our focus now is simple: build products that generate real revenue, so we never end up in this position again.
Big changes are coming. The website will be updated. The whitepaper will be updated. And when the time is right, the new direction will be clear.
One lesson I learned personally: never brag before the product is ready. If what we are building was easy, everyone would have done it already.
Right now, words will not convince everyone. And that is fine.
Because if our plan works and we execute it properly, the results will speak louder than any post.
We are not building only for crypto users.
We are building something that can scale beyond crypto, cheaper, faster, and with real utility.
Silence does not mean surrender.
It means focus.
Zeus
🚨 We want to address a security incident that has recently come to our attention and provide full clarity to the community.
On April 15, one individual gained unauthorized access to an identity database server and illegally exported data. We have since received credible information, including direct evidence shared by a well-known member of the community, confirming that parts of this data were further distributed to third parties.
The individuals involved were not directly employed by Ice Labs. As mentioned in the past, Ice Labs worked with a third-party service provider that handled part of the operational side of the project, including coordination of development, design, product, and PR resources. The individuals responsible for this incident were part of that service provider’s team.
We have identified the individuals involved, and four former collaborators acted together in breaching their contractual confidentiality obligations and illegally sharing sensitive data.
We have already initiated formal proceedings, including a complaint filed with the Information Commissioner’s Office (ICO) and a criminal complaint with law enforcement authorities, to ensure that all responsible parties are held fully accountable.
It is important to clearly state what this incident does and does not impact.
User funds are safe. At no point were private keys, access credentials, or any information that could allow unauthorized access to user funds compromised.
The affected data includes identity key names, associated public keys, email addresses, and phone numbers used for 2FA. As a precaution, we strongly recommend that all users update their 2FA settings, including both email and phone-based authentication methods.
We are treating this matter with the highest level of seriousness and will pursue it to the fullest extent of the law. As we have done before, including successfully defending our name in legal proceedings against Intercontinental Exchange in the United States, we will take all necessary steps to ensure that those responsible are held accountable.
At the same time, this situation does not impact the continuation of the project. Development, product rollout, and ecosystem expansion continue without interruption. Our focus remains on building, delivering, and growing the Ice Open Network ecosystem.
As an additional measure, tomorrow we will run a migration on Online+ to further increase the security level. During this process, the platform may be temporarily unavailable or experience loading issues.
We will continue to provide updates as the situation progresses.