ION Ventures

#Creative boutique agency offering strategic advice & creative #solutions that enhance #brand equity & drive business & social #growth for orgs targeting #youth

[ION Ventures @IONventures]

National Oil is taking a really long and complex path with its ads to sell none of its product/services but to build brand equity.

[ION Ventures @IONventures]

amazing how competing tweets #someonetellKenya #someonetellnigeria have rammed up patriotic spirits in guys. Kudos on self-marketing

[ION Ventures @IONventures]

#KE_Lesson Create and aura around your product and a seemingly cult-like following will emerge.

[ION Ventures @IONventures]

#KE_Lesson Do have a target and theme. Adhere to the theme and aim to overperform the target.

[ION Ventures @IONventures]

Don't concentrate too much on marketing and forget your product and business. #KE_Lesson

[ION Ventures @IONventures]

Back in the offices, we have restricted talks on politics unless you incorporate the marketing lenses #KenyaDecides

[ION Ventures @IONventures]

@Opera no longer creating under its own, now using #webkit by Google. Failed at marketing its tech? You decide.

[ION Ventures @IONventures]

We have reservations developing websites on flash but for specific targets eg http://t.co/IClXocK0Ge we can trounce our reservations.

[ION Ventures @IONventures]

3: Stay in touch. Ensure all enquiries are responded to in a timely manner, politely and observe general online etiquette.

[ION Ventures @IONventures]

2: Let consumers own the experience. The customer is always right, they know what they want, so just facilitate the process. e.g. #hashtags

[ION Ventures @IONventures]

1: create 2-ways dialogue. Interact with your clients through social media. solve their problems, make announcements, add value in general.

[ION Ventures @IONventures]

Social media strategies have gone full circle and back to their essence, companies employing this can achieve a lot through this...by...

[ION Ventures @IONventures]

A paid ad, mention in an article and random image in unassociated part say Sports jersey on the same day's paper will appear big. #launch

[ION Ventures @IONventures]

Always, create a buzz before releasing a product. #microsoft_surface, google glass, #iWatch,new products & services more so for new entrants

[ION Ventures @IONventures]

3: lastly, employ the power of the first and single story. Listen to #ChimamandaAdichie on @TEDTalks for insight.

[ION Ventures @IONventures]

2: redirect negative remarks to your positive qualities or steps being taken. Remember where you focus becomes your biggest.

[ION Ventures @IONventures]

conclusions from this: 1:any #publicity is good as well as it is controlled.

[ION Ventures @IONventures]

An intern asked this with reference to how Ms Pope of #Scandal turned a sex tape into publicity airtime for a senator.

[ION Ventures @IONventures]

Is any #publicity good publicity?

[ION Ventures @IONventures]

Thanks Ben Mangan for this <http://t.co/UEyCTpYO>