Profit is no longer a lagging report - it’s a live metric for EVERY UNIT SOLD on IRP.
IRP has solved what the industry treated as an unsolvable problem: UNIT NET PROFIT visibility in real time.
https://t.co/OSA2EBNlbf
APRIL ECOMMERCE SALES GREW YOY +5.72%
Traffic Cost was £9.71 for every £100 of Sales (CPA 9.71%) IRP continues to outpace growth in the wider UK economy. Retail Gazette reported -2.3% growth YOY for UK non-food online sales.
https://t.co/PfRcHvCusx
Net Profit is more than a KPI - it's the reason a business exists. So the question has to be asked - Why is the eCommerce Net Profit Problem so rarely discussed? 🎯🏔️
https://t.co/MQlN5oeIt9
IMARCH ECOMMERCE SALES GREW YOY +5.74%
Traffic Cost was £9.24 for every £100 of Sales (CPA 9.24%)
IRP continues to outpace growth in the wider UK economy. BRC reported +0.1% growth for UK non-food online sales.
https://t.co/PfRcHvCusx
🔝🚀 FASTEST growing Merchant in IRELAND? IRP Agency FWD Ecommerce has delivered GROWTH to match Bundle Baby's AMBITION.
Bundle Baby case study coming soon 👶
Every month, IRP tests eCommerce AI. This month it was AI image and video creation tools - Gemini, Adobe, and LTX Studio. 🎥
The results enhance eCommerce experiences and conversion rates. Tools will be valued by the profit they deliver to Merchants.
https://t.co/thPo06qqlS
FEBRUARY IRP ECOMMERCE SALES GREW YOY +5.97%
Traffic Cost was £9.33 for every £100 of Sales (CPA 9.33%)
IRP outpaced growth in the wider UK economy. BRC reported -0.1% for UK non-food online sales and +1.10% for UK retail in general.
https://t.co/PfRcHvCusx
IRP has been shortlisted for Retail Tech 50 🏆
The award is for the UK’s most innovative retail and eCommerce technologies. IRP has been recognised for our Data, DeepAgent AI, and achievements in Real Time Net Profit.
⏩ IRP continues to drive UK eCommerce innovation.
The Visor Shop - Global Growth, Powered by IRP
International growth happens by design - it takes the right strategy, platform, and Agency. That’s how The Visor Shop sold into 100 countries.
This is what scalable, profitable eCommerce looks like 🌍
IRP were delighted to welcome Viatel Technology Group and Microsoft to our Belfast HQ yesterday.
Demonstrating DeepAgent technology - calculating live on Microsoft Azure AI - shows the power of AI in the future of eCommerce.
Partnerships drive innovation in Ireland. 🚀 ☕
IRP loves to see ambitious local brands scale
🇬🇧 🇮🇪 🇦🇺 🇩🇪 🇸🇰
Jonzara Ltd is a fantastic example of IRP + Ambitious Owners + Good Strategy.
🌍 Now trading in 40+ countries
📈 Growing 30%+ for 5 years
🌱 Building a profitable, sustainable future…
https://t.co/hRFGmD038O
Shopify OFF ⏩ IRP ON ⏩ 386% Growth 🚀
Bundle Baby replatformed from Shopify to IRP & partnered with FWD Ecommerce via the IRP Service Marketplace.
The difference? Night and day.
The Results on IRP
🚀 Sales up 386% vs Shopify
📊 From net loss ➡️ strong net profit
JANUARY ECOMMERCE SALES GREW +6.78%
Traffic Cost was £9.67 for every £100 of Sales (CPA 9.67%)
IRP continues to outperform UK online retail, delivering +6.78% YOY growth versus the online market’s +1.3%.
https://t.co/PfRcHvD2i5
Ecommerce Owners take all the risk but do they get the reward?
They are experts in their markets and IRP fills the data gap to make them experts in P&L.
https://t.co/YMGANVOABz
The Future of eCommerce is Profit Driven
1️⃣ Net Profit Margin FIRST ✅
2️⃣ Growth SECOND - that's the correct order ✅
Get PROFITABLE, then SCALE.
Scale profits, not losses.
The strongest Merchants build profit into their model from day one.
https://t.co/EsrFnbbM3K
🎄 A Merry Christmas from the IRP Team 🎄
Thanks to all of our Merchants, Agencies and Partners for another successful year.
It’s been a great year for Merchant Growth, Product Innovation and Collective Success. Here's to 2026. 🎉