Simon McGeough

Scale faster. Work smarter. Automate your marketing.

Helping companies with automated marketing systems that save time, cut costs, and drive growth.

[Simon McGeough @I_C_7_]

Craigslist makes $1B+ a year!

No app, TikTok, or fancy design.

A basic site that solves a real problem.

Don't waste months obsessing over branding or logos.

Start with a painful everyday problem and fix it better than anyone else.

Everything else can wait.

#startups

[Simon McGeough @I_C_7_]

So launch fast, iterate faster.

Listen to your users, your "side category" might be your main business.

Learn from failure & double down on what's working.

Most breakout startups are built on speed + listening, not perfect plans.

#startups #failfast #founders #pivot #twitch

[Simon McGeough @I_C_7_]

The story of a "failed" startup worth $970M!

Here's how Twitch almost never existed and why your next pivot might be more valuable than your original vision....

[Simon McGeough @I_C_7_]

You never really fail.

You either win, or you learn.

And hidden in that "failure" could be the user feedback that leads you to product-market fit.

[Simon McGeough @I_C_7_]

@Tim_Denning Nice list Tim. Running, walking or training without headphones was tough for me but I’ve come to value the way it forces me to be more present.

[Simon McGeough @I_C_7_]

@Tim_Denning Guide, thanks Tim

[Simon McGeough @I_C_7_]

Worst-case scenario?

You’ve built an engaged, valuable community even before launching.

If you're building something new, don’t start with building the product start with the audience.

[Simon McGeough @I_C_7_]

What if building the product was step three, not step one?

Most founders still build the product first.
@gregisenberg says that’s backwards.

Here’s his ACP Framework and why it might be the smartest way to launch in 2025 🚀

[Simon McGeough @I_C_7_]

Why this works:

✅ Faster feedback
✅ Built-in marketing
✅ Higher chance of product-market fit
✅ Loyal users from day one

[GREG ISENBERG @gregisenberg]

The complete playbook for building profitable companies in the AI age

1. Go heads down
2. Find an underserved niche + trend backed by data (start small)
3. Learn their painpoints/what content drives them
4. Come up with an idea (or steal one from @ideabrowser)
5. Build an audience/community (pick 1 platform)
6. Use Manus/v0/Bolt/Lovable/Cursor to build v1
7. DM your audience, offer a discounted version
8. Reinvest that cash to fund product/content flywheel
9. Keep team small (AI is your co-founder)
10. Automate ~90%+ with agents/zaps etc
11. Reinvest profits into content + core features
12. Partner with creators in exchange for equity (1–20%) or rev share (20–50%)
13. Keep surfacing new ideas from users + trends (use agent feature on pro @ideabrowser)
14. Build public-facing tools to drive top-of-funnel
15. Add modular pricing: free → $29 → $299 → $3K
16. Turn manual services into productized features
17. Build in public to attract users, partners, and acquirers
18. Bundle into an ecosystem, not just a single feature
19. Own the loop: audience → product → content → more audience
20. Run sprints on retention (fix that leaky bucket)
21. Backfill with AI agents before hiring ops roles
22. Test new channels with throwaway brands
23. Monetize the backend, sell data, leads, APIs if applicable
24. Have fun
25. Repeat. Build a portfolio
26. Share hires, tools, and infrastructure across products
27. Acquire underperforming products with distribution upside
28. Relaunch or bundle existing apps using your playbook
29. Create a holding company brand people want to follow (this is exactly what im doing, practicing what im preaching)
30. Build long-term wealth with no outside investors and infinite spins
31. Cross-promote wins across your product ecosystem to drive flywheel growth
32. Create an internal idea-to-launch pipeline (every 30 days, something ships)
33. License or clone successful products into new verticals or geos
34. Recruit niche operators to run individual products for cash + upside/profitshare
35. Build once, compound forever... audience, code, and trust all stack

This is the greatest time to be an idea person.

Happy building.

[Simon McGeough @I_C_7_]

Startup jargon, explained.
What other useful startup terms do you know?
#StartupTips #LeanStartup #FounderTips #StartupLife

[Simon McGeough @I_C_7_]

Confused by startup jargon? PMF, CAC, LTV… you hear these all the time but what do they really mean? Let’s break down the essentials every founder should know.

[Simon McGeough @I_C_7_]

Pivot means changing direction based on market feedback.
Most startups iterate and rarely succeed in their original form.
“A pivot is a change in strategy without a change in vision.” Eric Ries