it's kunal shah

what if Kunal Shah had some time to have fun | Parody

[it's kunal shah @IamNotKunalShah]

Hello @WhatsApp let's build WhatsCoins 🎊

[Kunal Shah @kunalb11]

It’s been a minute.

2015–2018
- Exited FreeCharge. Spent time learning and investing.
- Pondered about: Why can't trust be rewarded? Started with $1M of personal capital.
- Launched CRED to reward people for paying credit card bills on time.

2019–2025
- Built a system run by a team that values ownership, judgment, and craft.
- Grew from 0 to 17M members by aligning incentives with behaviour.
- Built several products during COVID lockdowns.
- Raised $900M+ from global investors. Did 4 ESOP buybacks.
- Made Indiranagar and IPL ads slightly more interesting.
- Received a full stack of regulatory licences.
- Lost 35 kilos.
- Scaled from 0 to ~$325M ( ~₹3,200 crore) in annual revenue across payments, lending, insurance, commerce, wealth, and credit cards.
2026
- First profitable quarter (yet occasionally asked what our business model is)
- Raised another $900M from Meta in primary and secondary capital.
- Announcing our 5th ESOP buyback.

Today

CRED is ready for its next phase. I am stepping back and @miten steps in as interim CEO, partnered with an incredibly talented team. He has been heading strategy and finance and suffering me since 2020. I’m stepping away from the operating role and will continue as a shareholder. My commitment doesn’t change. Just the role.

Extremely grateful to our members, partners, regulators, and investors who made this possible. And to our board, Shailendra, Micky, Saurabh for their extraordinary conviction.

Team CRED, I’ll still expect you to be a 10x version of yourselves.

As for me, I’ll be joining Meta to lead WhatsApp globally.

Meta comes in as a minority investor in CRED. No access to member data.

While it’s come very far, the delta between WhatsApp today and its full potential is massive. I look forward to working with Mark, Chris, and the leadership across Meta for the next step in WhatsApp’s journey. Will, thank you for scaling something the world relies on quietly, and for making this transition smooth.

Onwards.

[it's kunal shah @IamNotKunalShah]

@charvispeaks we are also - at cred

[it's kunal shah @IamNotKunalShah]

@harshilmathur haha - still good for vibe coded tiny tools

[it's kunal shah @IamNotKunalShah]

@soham_nayak04 what do you want - leme build

[it's kunal shah @IamNotKunalShah]

fuck ai slothhh.......its irritaing ppl writing longgg customer support emails

[it's kunal shah @IamNotKunalShah]

@KrishnaBuildsAI 7

[it's kunal shah @IamNotKunalShah]

@samteic Flutter

[it's kunal shah @IamNotKunalShah]

@ayesha_fatiima Cow dung cleaning

[it's kunal shah @IamNotKunalShah]

@johnbuildss I burn moneyyyy

[it's kunal shah @IamNotKunalShah]

@neilshroff Hey that was harshh

[it's kunal shah @IamNotKunalShah]

@kapilansh_twt Founding startups

[it's kunal shah @IamNotKunalShah]

@zomato has the best marketing team in Indian startup ecosystem

[it's kunal shah @IamNotKunalShah]

Be honest, what was the first programming language you learned?

[it's kunal shah @IamNotKunalShah]

Would you rather work remotely or go to the office?

[it's kunal shah @IamNotKunalShah]

X is full of founder

LinkedIn is full of employees

Facebook is full of…

[it's kunal shah @IamNotKunalShah]

Jus fired peps and replaced with interns....didn't know it was that easy to profitable

[Kunal Shah @kunalb11]

Few months of profit at CRED.

It’s kind of getting addictive for the whole team.

[it's kunal shah @IamNotKunalShah]

@Akshtjain For sure. Its so better and peaceful to try and fail...not fail to try.

You're much stronger now. Move forward :)

[it's kunal shah @IamNotKunalShah]

@daddynohara Omghoshhh

[it's kunal shah @IamNotKunalShah]

@ananyashasau modi ji

[it's kunal shah @IamNotKunalShah]

@NaivaidyaY66600 Pay creditcard bill, win cashback